Holdings: Effective television advertising

Effective television advertising: a study of 1000 commercials

Saved in:

Bibliographic Details
Main Authors:	Stewart, David W. (Author), Furse, David H. (Author)
Format:	Book
Language:	English
Published:	Lexington, Mass. [u.a.] Lexington Books 1987
Edition:	3. print.
Subjects:	Werbewirkung Fernsehsendung Werbeerfolgskontrolle Werbesendung Fallstudiensammlung
Physical Description:	XII, 178 S.
ISBN:	066911751X

Staff View

MARC


LEADER	00000nam a2200000zc 4500
001	BV021881434
003	DE-604
005	20060630000000.0
007	t
008	881129s1987 \|\|\|\| 00\|\|\| eng d
020			\|a 066911751X \|9 0-669-11751-X
035			\|a (OCoLC)465884511
035			\|a (DE-599)BVBBV021881434
040			\|a DE-604 \|b ger
041	0		\|a eng
049			\|a DE-706
100	1		\|a Stewart, David W. \|e Verfasser \|4 aut
245	1	0	\|a Effective television advertising \|b a study of 1000 commercials
250			\|a 3. print.
264		1	\|a Lexington, Mass. [u.a.] \|b Lexington Books \|c 1987
300			\|a XII, 178 S.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Werbewirkung \|0 (DE-588)4189647-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Fernsehsendung \|0 (DE-588)4016842-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Werbeerfolgskontrolle \|0 (DE-588)4189634-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Werbesendung \|0 (DE-588)4189638-5 \|2 gnd \|9 rswk-swf
655		7	\|8 1\p \|0 (DE-588)4522595-3 \|a Fallstudiensammlung \|2 gnd-content
689	0	0	\|a Werbesendung \|0 (DE-588)4189638-5 \|D s
689	0	1	\|a Fernsehsendung \|0 (DE-588)4016842-6 \|D s
689	0	2	\|a Werbeerfolgskontrolle \|0 (DE-588)4189634-8 \|D s
689	0		\|8 2\p \|5 DE-604
689	1	0	\|a Werbewirkung \|0 (DE-588)4189647-6 \|D s
689	1	1	\|a Werbesendung \|0 (DE-588)4189638-5 \|D s
689	1	2	\|a Fernsehsendung \|0 (DE-588)4016842-6 \|D s
689	1		\|8 3\p \|5 DE-604
700	1		\|a Furse, David H. \|e Verfasser \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-015096822
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Record in the Search Index

_version_	1804135822021099521
adam_txt
any_adam_object
any_adam_object_boolean
author	Stewart, David W. Furse, David H.
author_facet	Stewart, David W. Furse, David H.
author_role	aut aut
author_sort	Stewart, David W.
author_variant	d w s dw dws d h f dh dhf
building	Verbundindex
bvnumber	BV021881434
ctrlnum	(OCoLC)465884511 (DE-599)BVBBV021881434
edition	3. print.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01756nam a2200469zc 4500</leader><controlfield tag="001">BV021881434</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20060630000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">881129s1987 \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">066911751X</subfield><subfield code="9">0-669-11751-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)465884511</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021881434</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Stewart, David W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Effective television advertising</subfield><subfield code="b">a study of 1000 commercials</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lexington, Mass. [u.a.]</subfield><subfield code="b">Lexington Books</subfield><subfield code="c">1987</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 178 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fernsehsendung</subfield><subfield code="0">(DE-588)4016842-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeerfolgskontrolle</subfield><subfield code="0">(DE-588)4189634-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesendung</subfield><subfield code="0">(DE-588)4189638-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbesendung</subfield><subfield code="0">(DE-588)4189638-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Fernsehsendung</subfield><subfield code="0">(DE-588)4016842-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Werbeerfolgskontrolle</subfield><subfield code="0">(DE-588)4189634-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Werbesendung</subfield><subfield code="0">(DE-588)4189638-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Fernsehsendung</subfield><subfield code="0">(DE-588)4016842-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Furse, David H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015096822</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
genre	1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
id	DE-604.BV021881434
illustrated	Not Illustrated
index_date	2024-07-02T16:03:47Z
indexdate	2024-07-09T20:46:36Z
institution	BVB
isbn	066911751X
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015096822
oclc_num	465884511
open_access_boolean
owner	DE-706
owner_facet	DE-706
physical	XII, 178 S.
publishDate	1987
publishDateSearch	1987
publishDateSort	1987
publisher	Lexington Books
record_format	marc
spelling	Stewart, David W. Verfasser aut Effective television advertising a study of 1000 commercials 3. print. Lexington, Mass. [u.a.] Lexington Books 1987 XII, 178 S. txt rdacontent n rdamedia nc rdacarrier Werbewirkung (DE-588)4189647-6 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Werbeerfolgskontrolle (DE-588)4189634-8 s 2\p DE-604 Werbewirkung (DE-588)4189647-6 s 3\p DE-604 Furse, David H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Stewart, David W. Furse, David H. Effective television advertising a study of 1000 commercials Werbewirkung (DE-588)4189647-6 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd Werbesendung (DE-588)4189638-5 gnd
subject_GND	(DE-588)4189647-6 (DE-588)4016842-6 (DE-588)4189634-8 (DE-588)4189638-5 (DE-588)4522595-3
title	Effective television advertising a study of 1000 commercials
title_auth	Effective television advertising a study of 1000 commercials
title_exact_search	Effective television advertising a study of 1000 commercials
title_exact_search_txtP	Effective television advertising a study of 1000 commercials
title_full	Effective television advertising a study of 1000 commercials
title_fullStr	Effective television advertising a study of 1000 commercials
title_full_unstemmed	Effective television advertising a study of 1000 commercials
title_short	Effective television advertising
title_sort	effective television advertising a study of 1000 commercials
title_sub	a study of 1000 commercials
topic	Werbewirkung (DE-588)4189647-6 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd Werbesendung (DE-588)4189638-5 gnd
topic_facet	Werbewirkung Fernsehsendung Werbeerfolgskontrolle Werbesendung Fallstudiensammlung
work_keys_str_mv	AT stewartdavidw effectivetelevisionadvertisingastudyof1000commercials AT fursedavidh effectivetelevisionadvertisingastudyof1000commercials

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!

MARC

Record in the Search Index

There is no print copy available.

Similar Items