Effective television advertising: a study of 1000 commercials
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lexington, Mass. [u.a.]
Lexington Books
1987
|
| Ausgabe: | 3. print. |
| Schlagworte: | |
| Beschreibung: | XII, 178 S. |
| ISBN: | 066911751X |
Internformat
MARC
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| 100 | 1 | |a Stewart, David W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Effective television advertising |b a study of 1000 commercials |
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Datensatz im Suchindex
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| author | Stewart, David W. Furse, David H. |
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| bvnumber | BV021881434 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:47Z |
| indexdate | 2024-07-09T20:46:36Z |
| institution | BVB |
| isbn | 066911751X |
| language | English |
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| physical | XII, 178 S. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Lexington Books |
| record_format | marc |
| spelling | Stewart, David W. Verfasser aut Effective television advertising a study of 1000 commercials 3. print. Lexington, Mass. [u.a.] Lexington Books 1987 XII, 178 S. txt rdacontent n rdamedia nc rdacarrier Werbewirkung (DE-588)4189647-6 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Werbeerfolgskontrolle (DE-588)4189634-8 s 2\p DE-604 Werbewirkung (DE-588)4189647-6 s 3\p DE-604 Furse, David H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Stewart, David W. Furse, David H. Effective television advertising a study of 1000 commercials Werbewirkung (DE-588)4189647-6 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4189647-6 (DE-588)4016842-6 (DE-588)4189634-8 (DE-588)4189638-5 (DE-588)4522595-3 |
| title | Effective television advertising a study of 1000 commercials |
| title_auth | Effective television advertising a study of 1000 commercials |
| title_exact_search | Effective television advertising a study of 1000 commercials |
| title_exact_search_txtP | Effective television advertising a study of 1000 commercials |
| title_full | Effective television advertising a study of 1000 commercials |
| title_fullStr | Effective television advertising a study of 1000 commercials |
| title_full_unstemmed | Effective television advertising a study of 1000 commercials |
| title_short | Effective television advertising |
| title_sort | effective television advertising a study of 1000 commercials |
| title_sub | a study of 1000 commercials |
| topic | Werbewirkung (DE-588)4189647-6 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Werbewirkung Fernsehsendung Werbeerfolgskontrolle Werbesendung Fallstudiensammlung |
| work_keys_str_mv | AT stewartdavidw effectivetelevisionadvertisingastudyof1000commercials AT fursedavidh effectivetelevisionadvertisingastudyof1000commercials |