Strategic marketing problems: cases and comments
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Allyn and Bacon
1987
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Beschreibung: | XV, 735 S. |
| ISBN: | 0205103332 020510553X |
Internformat
MARC
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| 100 | 1 | |a Kerin, Roger A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing problems |b cases and comments |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Allyn and Bacon |c 1987 | |
| 300 | |a XV, 735 S. | ||
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Datensatz im Suchindex
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| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.135 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)14358616 (DE-599)BVBBV021877972 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV021877972 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:39Z |
| indexdate | 2024-07-09T20:46:32Z |
| institution | BVB |
| isbn | 0205103332 020510553X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015093501 |
| oclc_num | 14358616 |
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| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XV, 735 S. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Allyn and Bacon |
| record_format | marc |
| spelling | Kerin, Roger A. Verfasser aut Strategic marketing problems cases and comments 4. ed. Boston [u.a.] Allyn and Bacon 1987 XV, 735 S. txt rdacontent n rdamedia nc rdacarrier Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Peterson, Robert A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kerin, Roger A. Peterson, Robert A. Strategic marketing problems cases and comments Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing problems cases and comments |
| title_auth | Strategic marketing problems cases and comments |
| title_exact_search | Strategic marketing problems cases and comments |
| title_exact_search_txtP | Strategic marketing problems cases and comments |
| title_full | Strategic marketing problems cases and comments |
| title_fullStr | Strategic marketing problems cases and comments |
| title_full_unstemmed | Strategic marketing problems cases and comments |
| title_short | Strategic marketing problems |
| title_sort | strategic marketing problems cases and comments |
| title_sub | cases and comments |
| topic | Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie Strategisches Management Marketing Fallstudiensammlung |
| work_keys_str_mv | AT kerinrogera strategicmarketingproblemscasesandcomments AT petersonroberta strategicmarketingproblemscasesandcomments |