APA (7th ed.) Citation

Rossiter, J. R., & Percy, L. (1987). Advertising and promotion management (1. print.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Rossiter, John R., and Larry Percy. Advertising and Promotion Management. 1. print. New York [u.a.]: McGraw-Hill, 1987.

MLA (9th ed.) Citation

Rossiter, John R., and Larry Percy. Advertising and Promotion Management. 1. print. McGraw-Hill, 1987.