Advertising and promotion management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
1987
|
| Ausgabe: | 1. print. |
| Schriftenreihe: | McGraw-Hill series in management
|
| Schlagworte: | |
| Beschreibung: | XIX, 649 S. |
| ISBN: | 0070539073 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 880328s1987 |||| 00||| eng d | ||
| 020 | |a 0070539073 |9 0-07-053907-3 | ||
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| 100 | 1 | |a Rossiter, John R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising and promotion management |c John R. Rossiter ; Larry Percy |
| 250 | |a 1. print. | ||
| 264 | 1 | |a New York [u.a.] |b McGraw-Hill |c 1987 | |
| 300 | |a XIX, 649 S. | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in management | |
| 650 | 7 | |a Promotie (public relations) |2 gtt | |
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Publicité - Gestion |2 ram | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Ventes - Promotion | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 689 | 1 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Percy, Larry |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015092561 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804135816609398784 |
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| author | Rossiter, John R. Percy, Larry |
| author_facet | Rossiter, John R. Percy, Larry |
| author_role | aut aut |
| author_sort | Rossiter, John R. |
| author_variant | j r r jr jrr l p lp |
| building | Verbundindex |
| bvnumber | BV021876974 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)14719782 (DE-599)BVBBV021876974 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV021876974 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:37Z |
| indexdate | 2024-07-09T20:46:31Z |
| institution | BVB |
| isbn | 0070539073 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015092561 |
| oclc_num | 14719782 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XIX, 649 S. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in management |
| spelling | Rossiter, John R. Verfasser aut Advertising and promotion management John R. Rossiter ; Larry Percy 1. print. New York [u.a.] McGraw-Hill 1987 XIX, 649 S. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in management Promotie (public relations) gtt Publicité Publicité - Gestion ram Reclame gtt Ventes - Promotion Advertising Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Sales-promotion (DE-588)4076968-9 s Management (DE-588)4037278-9 s 1\p DE-604 Percy, Larry Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rossiter, John R. Percy, Larry Advertising and promotion management Promotie (public relations) gtt Publicité Publicité - Gestion ram Reclame gtt Ventes - Promotion Advertising Sales promotion Sales-promotion (DE-588)4076968-9 gnd Management (DE-588)4037278-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4037278-9 (DE-588)4065541-6 |
| title | Advertising and promotion management |
| title_auth | Advertising and promotion management |
| title_exact_search | Advertising and promotion management |
| title_exact_search_txtP | Advertising and promotion management |
| title_full | Advertising and promotion management John R. Rossiter ; Larry Percy |
| title_fullStr | Advertising and promotion management John R. Rossiter ; Larry Percy |
| title_full_unstemmed | Advertising and promotion management John R. Rossiter ; Larry Percy |
| title_short | Advertising and promotion management |
| title_sort | advertising and promotion management |
| topic | Promotie (public relations) gtt Publicité Publicité - Gestion ram Reclame gtt Ventes - Promotion Advertising Sales promotion Sales-promotion (DE-588)4076968-9 gnd Management (DE-588)4037278-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Promotie (public relations) Publicité Publicité - Gestion Reclame Ventes - Promotion Advertising Sales promotion Sales-promotion Management Werbung |
| work_keys_str_mv | AT rossiterjohnr advertisingandpromotionmanagement AT percylarry advertisingandpromotionmanagement |