Marketing theory: Classic and contemporary readings:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati [u.a.]
South-Western Publ.
1986
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Beschreibung: | VIII, 872 S. |
| ISBN: | 0538192534 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021874505 | ||
| 003 | DE-604 | ||
| 005 | 20141127 | ||
| 007 | t | ||
| 008 | 871215s1986 |||| 00||| eng d | ||
| 020 | |a 0538192534 |9 0-538-19253-4 | ||
| 035 | |a (OCoLC)13401338 | ||
| 035 | |a (DE-599)BVBBV021874505 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 380.1/01 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Sheth, Jagdish N. |d 1938- |e Verfasser |0 (DE-588)124543227 |4 aut | |
| 245 | 1 | 0 | |a Marketing theory: Classic and contemporary readings |c Jagdish N. Sheth ; Dennis E. Garrett |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Cincinnati [u.a.] |b South-Western Publ. |c 1986 | |
| 300 | |a VIII, 872 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Marketing |x History | |
| 650 | 0 | 7 | |a Marketingtheorie |0 (DE-588)4168911-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingtheorie |0 (DE-588)4168911-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Garrett, Dennis E. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015090221 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804135813520293888 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Sheth, Jagdish N. 1938- Garrett, Dennis E. |
| author_GND | (DE-588)124543227 |
| author_facet | Sheth, Jagdish N. 1938- Garrett, Dennis E. |
| author_role | aut aut |
| author_sort | Sheth, Jagdish N. 1938- |
| author_variant | j n s jn jns d e g de deg |
| building | Verbundindex |
| bvnumber | BV021874505 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)13401338 (DE-599)BVBBV021874505 |
| dewey-full | 380.1/01 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 380 - Commerce, communications, transportation |
| dewey-raw | 380.1/01 |
| dewey-search | 380.1/01 |
| dewey-sort | 3380.1 11 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01616nam a2200481zc 4500</leader><controlfield tag="001">BV021874505</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20141127 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">871215s1986 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0538192534</subfield><subfield code="9">0-538-19253-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)13401338</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021874505</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">380.1/01</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sheth, Jagdish N.</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124543227</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing theory: Classic and contemporary readings</subfield><subfield code="c">Jagdish N. Sheth ; Dennis E. Garrett</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cincinnati [u.a.]</subfield><subfield code="b">South-Western Publ.</subfield><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 872 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Geschichte</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">History</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Garrett, Dennis E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015090221</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV021874505 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:32Z |
| indexdate | 2024-07-09T20:46:28Z |
| institution | BVB |
| isbn | 0538192534 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015090221 |
| oclc_num | 13401338 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | VIII, 872 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | South-Western Publ. |
| record_format | marc |
| spelling | Sheth, Jagdish N. 1938- Verfasser (DE-588)124543227 aut Marketing theory: Classic and contemporary readings Jagdish N. Sheth ; Dennis E. Garrett 1. print. Cincinnati [u.a.] South-Western Publ. 1986 VIII, 872 S. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing - Gestion Marketing gtt Geschichte Marketing History Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingtheorie (DE-588)4168911-2 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Garrett, Dennis E. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sheth, Jagdish N. 1938- Garrett, Dennis E. Marketing theory: Classic and contemporary readings Marketing Marketing - Gestion Marketing gtt Geschichte Marketing History Marketingtheorie (DE-588)4168911-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168911-2 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Marketing theory: Classic and contemporary readings |
| title_auth | Marketing theory: Classic and contemporary readings |
| title_exact_search | Marketing theory: Classic and contemporary readings |
| title_exact_search_txtP | Marketing theory: Classic and contemporary readings |
| title_full | Marketing theory: Classic and contemporary readings Jagdish N. Sheth ; Dennis E. Garrett |
| title_fullStr | Marketing theory: Classic and contemporary readings Jagdish N. Sheth ; Dennis E. Garrett |
| title_full_unstemmed | Marketing theory: Classic and contemporary readings Jagdish N. Sheth ; Dennis E. Garrett |
| title_short | Marketing theory: Classic and contemporary readings |
| title_sort | marketing theory classic and contemporary readings |
| topic | Marketing Marketing - Gestion Marketing gtt Geschichte Marketing History Marketingtheorie (DE-588)4168911-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing - Gestion Geschichte Marketing History Marketingtheorie Aufsatzsammlung |
| work_keys_str_mv | AT shethjagdishn marketingtheoryclassicandcontemporaryreadings AT garrettdennise marketingtheoryclassicandcontemporaryreadings |