Marketing research: measurement and method ; a text with cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Macmillan
1980
|
| Ausgabe: | 2. ed., 1. print. |
| Schlagworte: | |
| Beschreibung: | 796 S. |
| ISBN: | 0024217603 0029796407 |
Internformat
MARC
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| 100 | 1 | |a Tull, Donald S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b measurement and method ; a text with cases |
| 250 | |a 2. ed., 1. print. | ||
| 264 | 1 | |a New York [u.a.] |b Macmillan |c 1980 | |
| 300 | |a 796 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 4 | |a Marketing - Recherche - Cas, Études de | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing research |v Case studies | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
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| 689 | 1 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
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| 700 | 1 | |a Hawkins, Del I. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015090067 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| author | Tull, Donald S. Hawkins, Del I. |
| author_facet | Tull, Donald S. Hawkins, Del I. |
| author_role | aut aut |
| author_sort | Tull, Donald S. |
| author_variant | d s t ds dst d i h di dih |
| building | Verbundindex |
| bvnumber | BV021874347 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)4774935 (DE-599)BVBBV021874347 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed., 1. print. |
| format | Book |
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| id | DE-604.BV021874347 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:31Z |
| indexdate | 2024-07-09T20:46:28Z |
| institution | BVB |
| isbn | 0024217603 0029796407 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015090067 |
| oclc_num | 4774935 |
| open_access_boolean | |
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| owner_facet | DE-706 |
| physical | 796 S. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Macmillan |
| record_format | marc |
| spelling | Tull, Donald S. Verfasser aut Marketing research measurement and method ; a text with cases 2. ed., 1. print. New York [u.a.] Macmillan 1980 796 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Recherche Marketing - Recherche - Cas, Études de Marktonderzoek gtt Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s 1\p DE-604 Hawkins, Del I. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tull, Donald S. Hawkins, Del I. Marketing research measurement and method ; a text with cases Marketing - Recherche Marketing - Recherche - Cas, Études de Marktonderzoek gtt Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4522595-3 |
| title | Marketing research measurement and method ; a text with cases |
| title_auth | Marketing research measurement and method ; a text with cases |
| title_exact_search | Marketing research measurement and method ; a text with cases |
| title_exact_search_txtP | Marketing research measurement and method ; a text with cases |
| title_full | Marketing research measurement and method ; a text with cases |
| title_fullStr | Marketing research measurement and method ; a text with cases |
| title_full_unstemmed | Marketing research measurement and method ; a text with cases |
| title_short | Marketing research |
| title_sort | marketing research measurement and method a text with cases |
| title_sub | measurement and method ; a text with cases |
| topic | Marketing - Recherche Marketing - Recherche - Cas, Études de Marktonderzoek gtt Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing - Recherche Marketing - Recherche - Cas, Études de Marktonderzoek Marketing research Marketing research Case studies Marketingforschung Marktforschung Fallstudiensammlung |
| work_keys_str_mv | AT tulldonalds marketingresearchmeasurementandmethodatextwithcases AT hawkinsdeli marketingresearchmeasurementandmethodatextwithcases |