Standard-Lexikon für Marketing, Massenkommunikation, Markt- und Mediaforschung:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München [u.a.]
Saur
1987
|
| Schlagworte: | |
| Beschreibung: | 940 S. |
| ISBN: | 3598105835 |
Internformat
MARC
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| 100 | 1 | |a Koschnick, Wolfgang J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Standard-Lexikon für Marketing, Massenkommunikation, Markt- und Mediaforschung |
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Datensatz im Suchindex
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| author_facet | Koschnick, Wolfgang J. |
| author_role | aut |
| author_sort | Koschnick, Wolfgang J. |
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| bvnumber | BV021874341 |
| ctrlnum | (OCoLC)434831960 (DE-599)BVBBV021874341 |
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| genre | (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Wörterbuch |
| id | DE-604.BV021874341 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:31Z |
| indexdate | 2024-07-09T20:46:28Z |
| institution | BVB |
| isbn | 3598105835 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015090061 |
| oclc_num | 434831960 |
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| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 940 S. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Saur |
| record_format | marc |
| spelling | Koschnick, Wolfgang J. Verfasser aut Standard-Lexikon für Marketing, Massenkommunikation, Markt- und Mediaforschung München [u.a.] Saur 1987 940 S. txt rdacontent n rdamedia nc rdacarrier Comercio - Diccionarios embne Marketing - Diccionarios embne Medios de comunicación social - Diccionarios embne Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Koschnick, Wolfgang J. Standard-Lexikon für Marketing, Massenkommunikation, Markt- und Mediaforschung Comercio - Diccionarios embne Marketing - Diccionarios embne Medios de comunicación social - Diccionarios embne Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4066724-8 |
| title | Standard-Lexikon für Marketing, Massenkommunikation, Markt- und Mediaforschung |
| title_auth | Standard-Lexikon für Marketing, Massenkommunikation, Markt- und Mediaforschung |
| title_exact_search | Standard-Lexikon für Marketing, Massenkommunikation, Markt- und Mediaforschung |
| title_exact_search_txtP | Standard-Lexikon für Marketing, Massenkommunikation, Markt- und Mediaforschung |
| title_full | Standard-Lexikon für Marketing, Massenkommunikation, Markt- und Mediaforschung |
| title_fullStr | Standard-Lexikon für Marketing, Massenkommunikation, Markt- und Mediaforschung |
| title_full_unstemmed | Standard-Lexikon für Marketing, Massenkommunikation, Markt- und Mediaforschung |
| title_short | Standard-Lexikon für Marketing, Massenkommunikation, Markt- und Mediaforschung |
| title_sort | standard lexikon fur marketing massenkommunikation markt und mediaforschung |
| topic | Comercio - Diccionarios embne Marketing - Diccionarios embne Medios de comunicación social - Diccionarios embne Marketing (DE-588)4037589-4 gnd |
| topic_facet | Comercio - Diccionarios Marketing - Diccionarios Medios de comunicación social - Diccionarios Marketing Wörterbuch |
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