APA-Zitierstil (7. Ausg.)

Jones, J. P. (1986). What's in a name?: Advertising and the concept of brands (1.publ.). Gower [u.a.].

Chicago-Zitierstil (17. Ausg.)

Jones, John P. What's in a Name?: Advertising and the Concept of Brands. 1.publ. Aldershot, Hampshire [u.a.]: Gower [u.a.], 1986.

MLA-Zitierstil (9. Ausg.)

Jones, John P. What's in a Name?: Advertising and the Concept of Brands. 1.publ. Gower [u.a.], 1986.