What's in a name?: advertising and the concept of brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Aldershot, Hampshire [u.a.]
Gower [u.a.]
1986
|
| Ausgabe: | 1.publ. |
| Schlagworte: | |
| Beschreibung: | XXII, 292 S. |
| ISBN: | 0566026791 |
Internformat
MARC
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| 264 | 1 | |a Aldershot, Hampshire [u.a.] |b Gower [u.a.] |c 1986 | |
| 300 | |a XXII, 292 S. | ||
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Datensatz im Suchindex
| _version_ | 1804135811286827008 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Jones, John P. |
| author_facet | Jones, John P. |
| author_role | aut |
| author_sort | Jones, John P. |
| author_variant | j p j jp jpj |
| building | Verbundindex |
| bvnumber | BV021872704 |
| classification_rvk | QP 624 QR 360 |
| ctrlnum | (OCoLC)476538266 (DE-599)BVBBV021872704 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1.publ. |
| format | Book |
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| id | DE-604.BV021872704 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:28Z |
| indexdate | 2024-07-09T20:46:26Z |
| institution | BVB |
| isbn | 0566026791 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015088494 |
| oclc_num | 476538266 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XXII, 292 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Gower [u.a.] |
| record_format | marc |
| spelling | Jones, John P. Verfasser aut What's in a name? advertising and the concept of brands 1.publ. Aldershot, Hampshire [u.a.] Gower [u.a.] 1986 XXII, 292 S. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Warenzeichen (DE-588)4064612-9 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s Werbung (DE-588)4065541-6 s Warenzeichen (DE-588)4064612-9 s 1\p DE-604 Markenartikel (DE-588)4037584-5 s 2\p DE-604 Markenname (DE-588)4114513-6 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jones, John P. What's in a name? advertising and the concept of brands Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Warenzeichen (DE-588)4064612-9 gnd Markenname (DE-588)4114513-6 gnd Marketingstrategie (DE-588)4120697-6 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4062644-1 (DE-588)4037630-8 (DE-588)4064612-9 (DE-588)4114513-6 (DE-588)4120697-6 (DE-588)4037584-5 |
| title | What's in a name? advertising and the concept of brands |
| title_auth | What's in a name? advertising and the concept of brands |
| title_exact_search | What's in a name? advertising and the concept of brands |
| title_exact_search_txtP | What's in a name? advertising and the concept of brands |
| title_full | What's in a name? advertising and the concept of brands |
| title_fullStr | What's in a name? advertising and the concept of brands |
| title_full_unstemmed | What's in a name? advertising and the concept of brands |
| title_short | What's in a name? |
| title_sort | what s in a name advertising and the concept of brands |
| title_sub | advertising and the concept of brands |
| topic | Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Warenzeichen (DE-588)4064612-9 gnd Markenname (DE-588)4114513-6 gnd Marketingstrategie (DE-588)4120697-6 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Werbung Verbraucherverhalten Marktforschung Warenzeichen Markenname Marketingstrategie Markenartikel |
| work_keys_str_mv | AT jonesjohnp whatsinanameadvertisingandtheconceptofbrands |