Holdings: Advertising management

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Bibliographic Details
Main Author:	Aaker, David A. 1938- (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs, NJ [u.a.] Prentice-Hall 1987
Edition:	3.ed., 1.print
Series:	Prentice-Hall international series in management
Subjects:	Publicité - Gestion Advertising > Management Management Verkauf Marketing Werbestrategie Werbeplanung Werbung
Physical Description:	XII, 564 S.
ISBN:	0130160237

Staff View

MARC


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Record in the Search Index

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author	Aaker, David A. 1938-
author_GND	(DE-588)123018641
author_facet	Aaker, David A. 1938-
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author_variant	d a a da daa
building	Verbundindex
bvnumber	BV021872697
callnumber-first	H - Social Science
callnumber-label	HF5823
callnumber-raw	HF5823
callnumber-search	HF5823
callnumber-sort	HF 45823
callnumber-subject	HF - Commerce
classification_rvk	QP 630
ctrlnum	(OCoLC)14098823 (DE-599)BVBBV021872697
dewey-full	659.1
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1
dewey-search	659.1
dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	3.ed., 1.print
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id	DE-604.BV021872697
illustrated	Not Illustrated
index_date	2024-07-02T16:03:28Z
indexdate	2024-07-09T20:46:26Z
institution	BVB
isbn	0130160237
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015088488
oclc_num	14098823
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owner	DE-706
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physical	XII, 564 S.
publishDate	1987
publishDateSearch	1987
publishDateSort	1987
publisher	Prentice-Hall
record_format	marc
series2	Prentice-Hall international series in management
spelling	Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Advertising management David A. Aaker ; John G. Myers 3.ed., 1.print Englewood Cliffs, NJ [u.a.] Prentice-Hall 1987 XII, 564 S. txt rdacontent n rdamedia nc rdacarrier Prentice-Hall international series in management Publicité - Gestion Advertising Management Management (DE-588)4037278-9 gnd rswk-swf Verkauf (DE-588)4117346-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s DE-604 Marketing (DE-588)4037589-4 s Verkauf (DE-588)4117346-6 s Werbung (DE-588)4065541-6 s 1\p DE-604 Management (DE-588)4037278-9 s Werbestrategie (DE-588)4133682-3 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Aaker, David A. 1938- Advertising management Publicité - Gestion Advertising Management Management (DE-588)4037278-9 gnd Verkauf (DE-588)4117346-6 gnd Marketing (DE-588)4037589-4 gnd Werbestrategie (DE-588)4133682-3 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4117346-6 (DE-588)4037589-4 (DE-588)4133682-3 (DE-588)4130474-3 (DE-588)4065541-6
title	Advertising management
title_auth	Advertising management
title_exact_search	Advertising management
title_exact_search_txtP	Advertising management
title_full	Advertising management David A. Aaker ; John G. Myers
title_fullStr	Advertising management David A. Aaker ; John G. Myers
title_full_unstemmed	Advertising management David A. Aaker ; John G. Myers
title_short	Advertising management
title_sort	advertising management
topic	Publicité - Gestion Advertising Management Management (DE-588)4037278-9 gnd Verkauf (DE-588)4117346-6 gnd Marketing (DE-588)4037589-4 gnd Werbestrategie (DE-588)4133682-3 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Publicité - Gestion Advertising Management Management Verkauf Marketing Werbestrategie Werbeplanung Werbung
work_keys_str_mv	AT aakerdavida advertisingmanagement

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