Advertising management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ [u.a.]
Prentice-Hall
1987
|
| Ausgabe: | 3.ed., 1.print |
| Schriftenreihe: | Prentice-Hall international series in management
|
| Schlagworte: | |
| Beschreibung: | XII, 564 S. |
| ISBN: | 0130160237 |
Internformat
MARC
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| 100 | 1 | |a Aaker, David A. |d 1938- |e Verfasser |0 (DE-588)123018641 |4 aut | |
| 245 | 1 | 0 | |a Advertising management |c David A. Aaker ; John G. Myers |
| 250 | |a 3.ed., 1.print | ||
| 264 | 1 | |a Englewood Cliffs, NJ [u.a.] |b Prentice-Hall |c 1987 | |
| 300 | |a XII, 564 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Prentice-Hall international series in management | |
| 650 | 4 | |a Publicité - Gestion | |
| 650 | 4 | |a Advertising |x Management | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804135811288924160 |
|---|---|
| adam_txt | |
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| author | Aaker, David A. 1938- |
| author_GND | (DE-588)123018641 |
| author_facet | Aaker, David A. 1938- |
| author_role | aut |
| author_sort | Aaker, David A. 1938- |
| author_variant | d a a da daa |
| building | Verbundindex |
| bvnumber | BV021872697 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)14098823 (DE-599)BVBBV021872697 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3.ed., 1.print |
| format | Book |
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| id | DE-604.BV021872697 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:28Z |
| indexdate | 2024-07-09T20:46:26Z |
| institution | BVB |
| isbn | 0130160237 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015088488 |
| oclc_num | 14098823 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XII, 564 S. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | Prentice-Hall international series in management |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Advertising management David A. Aaker ; John G. Myers 3.ed., 1.print Englewood Cliffs, NJ [u.a.] Prentice-Hall 1987 XII, 564 S. txt rdacontent n rdamedia nc rdacarrier Prentice-Hall international series in management Publicité - Gestion Advertising Management Management (DE-588)4037278-9 gnd rswk-swf Verkauf (DE-588)4117346-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s DE-604 Marketing (DE-588)4037589-4 s Verkauf (DE-588)4117346-6 s Werbung (DE-588)4065541-6 s 1\p DE-604 Management (DE-588)4037278-9 s Werbestrategie (DE-588)4133682-3 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- Advertising management Publicité - Gestion Advertising Management Management (DE-588)4037278-9 gnd Verkauf (DE-588)4117346-6 gnd Marketing (DE-588)4037589-4 gnd Werbestrategie (DE-588)4133682-3 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4117346-6 (DE-588)4037589-4 (DE-588)4133682-3 (DE-588)4130474-3 (DE-588)4065541-6 |
| title | Advertising management |
| title_auth | Advertising management |
| title_exact_search | Advertising management |
| title_exact_search_txtP | Advertising management |
| title_full | Advertising management David A. Aaker ; John G. Myers |
| title_fullStr | Advertising management David A. Aaker ; John G. Myers |
| title_full_unstemmed | Advertising management David A. Aaker ; John G. Myers |
| title_short | Advertising management |
| title_sort | advertising management |
| topic | Publicité - Gestion Advertising Management Management (DE-588)4037278-9 gnd Verkauf (DE-588)4117346-6 gnd Marketing (DE-588)4037589-4 gnd Werbestrategie (DE-588)4133682-3 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité - Gestion Advertising Management Management Verkauf Marketing Werbestrategie Werbeplanung Werbung |
| work_keys_str_mv | AT aakerdavida advertisingmanagement |