Marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Wiley
1989
|
| Edition: | 3. ed., 1. print. |
| Subjects: | |
| Physical Description: | XXVI, 694 S. Ill. |
| ISBN: | 0471631094 |
Staff View
MARC
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| edition | 3. ed., 1. print. |
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| id | DE-604.BV021872463 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:03:27Z |
| indexdate | 2024-07-09T20:46:26Z |
| institution | BVB |
| isbn | 0471631094 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015088260 |
| oclc_num | 18781470 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XXVI, 694 S. Ill. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Wiley |
| record_format | marc |
| spelling | Zikmund, William Verfasser aut Marketing William Zikmund ; Michael d'Amico 3. ed., 1. print. New York [u.a.] Wiley 1989 XXVI, 694 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s D'Amico, Michael Verfasser aut |
| spellingShingle | Zikmund, William D'Amico, Michael Marketing Marketing gtt Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4037630-8 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_exact_search_txtP | Marketing |
| title_full | Marketing William Zikmund ; Michael d'Amico |
| title_fullStr | Marketing William Zikmund ; Michael d'Amico |
| title_full_unstemmed | Marketing William Zikmund ; Michael d'Amico |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing gtt Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing Verbraucherverhalten Marktforschung |
| work_keys_str_mv | AT zikmundwilliam marketing AT damicomichael marketing |