Marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
1989
|
| Ausgabe: | 3. ed., 1. print. |
| Schlagworte: | |
| Beschreibung: | XXVI, 694 S. Ill. |
| ISBN: | 0471631094 |
Internformat
MARC
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| 100 | 1 | |a Zikmund, William |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |c William Zikmund ; Michael d'Amico |
| 250 | |a 3. ed., 1. print. | ||
| 264 | 1 | |a New York [u.a.] |b Wiley |c 1989 | |
| 300 | |a XXVI, 694 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a D'Amico, Michael |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015088260 | ||
Datensatz im Suchindex
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| author | Zikmund, William D'Amico, Michael |
| author_facet | Zikmund, William D'Amico, Michael |
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| author_sort | Zikmund, William |
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| bvnumber | BV021872463 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)18781470 (DE-599)BVBBV021872463 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3. ed., 1. print. |
| format | Book |
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| id | DE-604.BV021872463 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:03:27Z |
| indexdate | 2024-07-09T20:46:26Z |
| institution | BVB |
| isbn | 0471631094 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015088260 |
| oclc_num | 18781470 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XXVI, 694 S. Ill. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Wiley |
| record_format | marc |
| spelling | Zikmund, William Verfasser aut Marketing William Zikmund ; Michael d'Amico 3. ed., 1. print. New York [u.a.] Wiley 1989 XXVI, 694 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s D'Amico, Michael Verfasser aut |
| spellingShingle | Zikmund, William D'Amico, Michael Marketing Marketing gtt Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4037630-8 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_exact_search_txtP | Marketing |
| title_full | Marketing William Zikmund ; Michael d'Amico |
| title_fullStr | Marketing William Zikmund ; Michael d'Amico |
| title_full_unstemmed | Marketing William Zikmund ; Michael d'Amico |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing gtt Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing Verbraucherverhalten Marktforschung |
| work_keys_str_mv | AT zikmundwilliam marketing AT damicomichael marketing |