APA (7th ed.) Citation

Aaker, D. A., & Day, G. S. (1986). Marketing research (3. ed., 2. print.). Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research. 3. ed., 2. print. New York [u.a.]: Wiley, 1986.

MLA (9th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research. 3. ed., 2. print. Wiley, 1986.