Marketing research:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
1986
|
| Ausgabe: | 3. ed., 2. print. |
| Schriftenreihe: | Wiley series in marketing
|
| Schlagworte: | |
| Beschreibung: | XVI, 677 S. |
| ISBN: | 0471010960 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV021872285 | ||
| 003 | DE-604 | ||
| 005 | 20040229000000.0 | ||
| 007 | t | ||
| 008 | 870907s1986 |||| 00||| eng d | ||
| 020 | |a 0471010960 |9 0-471-01096-0 | ||
| 035 | |a (OCoLC)13063811 | ||
| 035 | |a (DE-599)BVBBV021872285 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3 |2 19 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Aaker, David A. |d 1938- |e Verfasser |0 (DE-588)123018641 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |c David A. Aaker ; George S. Day |
| 250 | |a 3. ed., 2. print. | ||
| 264 | 1 | |a New York [u.a.] |b Wiley |c 1986 | |
| 300 | |a XVI, 677 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wiley series in marketing | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 7 | |a Marketing |2 larpcal | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | 1 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Day, George S. |d 1937- |e Verfasser |0 (DE-588)120168537 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015088084 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| author | Aaker, David A. 1938- Day, George S. 1937- |
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| building | Verbundindex |
| bvnumber | BV021872285 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)13063811 (DE-599)BVBBV021872285 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3. ed., 2. print. |
| format | Book |
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| id | DE-604.BV021872285 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:26Z |
| indexdate | 2024-07-09T20:46:26Z |
| institution | BVB |
| isbn | 0471010960 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015088084 |
| oclc_num | 13063811 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XVI, 677 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Marketing research David A. Aaker ; George S. Day 3. ed., 2. print. New York [u.a.] Wiley 1986 XVI, 677 S. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing Marketing - Recherche Marketing larpcal Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Marketingforschung (DE-588)4200055-5 s 1\p DE-604 Day, George S. 1937- Verfasser (DE-588)120168537 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- Day, George S. 1937- Marketing research Marketing - Recherche Marketing larpcal Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_exact_search_txtP | Marketing research |
| title_full | Marketing research David A. Aaker ; George S. Day |
| title_fullStr | Marketing research David A. Aaker ; George S. Day |
| title_full_unstemmed | Marketing research David A. Aaker ; George S. Day |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Marketing - Recherche Marketing larpcal Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing - Recherche Marketing Marktonderzoek Marketing research Marketingforschung Marktforschung |
| work_keys_str_mv | AT aakerdavida marketingresearch AT daygeorges marketingresearch |