Fundamentals of modern marketing:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1985
|
| Edition: | 4. ed., 1. print. |
| Subjects: | |
| Physical Description: | XI, 482 S. Ill. |
| ISBN: | 0133414396 |
Staff View
MARC
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV021869962 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:03:21Z |
| indexdate | 2024-07-09T20:46:23Z |
| institution | BVB |
| isbn | 0133414396 |
| language | English |
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| physical | XI, 482 S. Ill. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
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| publisher | Prentice-Hall |
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| spelling | Cundiff, Edward W. Verfasser aut Fundamentals of modern marketing Edward W. Cundiff ; Richard R. Still ; Norman A. P. Govoni 4. ed., 1. print. Englewood Cliffs, NJ Prentice-Hall 1985 XI, 482 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Still, Richard R. Verfasser aut Govoni, Norman A. Verfasser aut |
| spellingShingle | Cundiff, Edward W. Still, Richard R. Govoni, Norman A. Fundamentals of modern marketing Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Fundamentals of modern marketing |
| title_auth | Fundamentals of modern marketing |
| title_exact_search | Fundamentals of modern marketing |
| title_exact_search_txtP | Fundamentals of modern marketing |
| title_full | Fundamentals of modern marketing Edward W. Cundiff ; Richard R. Still ; Norman A. P. Govoni |
| title_fullStr | Fundamentals of modern marketing Edward W. Cundiff ; Richard R. Still ; Norman A. P. Govoni |
| title_full_unstemmed | Fundamentals of modern marketing Edward W. Cundiff ; Richard R. Still ; Norman A. P. Govoni |
| title_short | Fundamentals of modern marketing |
| title_sort | fundamentals of modern marketing |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT cundiffedwardw fundamentalsofmodernmarketing AT stillrichardr fundamentalsofmodernmarketing AT govoninormana fundamentalsofmodernmarketing |