APA (7th ed.) Citation

Cundiff, E. W., Still, R. R., & Govoni, N. A. (1985). Fundamentals of modern marketing (4. ed., 1. print.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Cundiff, Edward W., Richard R. Still, and Norman A. Govoni. Fundamentals of Modern Marketing. 4. ed., 1. print. Englewood Cliffs, NJ: Prentice-Hall, 1985.

MLA (9th ed.) Citation

Cundiff, Edward W., et al. Fundamentals of Modern Marketing. 4. ed., 1. print. Prentice-Hall, 1985.