Direct marketing: strategy, planning, execution
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
1986
|
| Schlagworte: | |
| Beschreibung: | XXIII, 445 S. |
| ISBN: | 0070460248 |
Internformat
MARC
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|---|---|---|---|
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| 008 | 870309s1986 |||| 00||| eng d | ||
| 020 | |a 0070460248 |9 0-07-046024-8 | ||
| 035 | |a (OCoLC)12237229 | ||
| 035 | |a (DE-599)BVBBV021868825 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 050 | 0 | |a HF5415.126 | |
| 082 | 0 | |a 658.8/4 |2 19 | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a Nash, Edward L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Direct marketing |b strategy, planning, execution |
| 264 | 1 | |a New York [u.a.] |b McGraw-Hill |c 1986 | |
| 300 | |a XXIII, 445 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Direct marketing | |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Direktwerbung |0 (DE-588)4122113-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Direktwerbung |0 (DE-588)4122113-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015084939 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804135806952013824 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Nash, Edward L. |
| author_facet | Nash, Edward L. |
| author_role | aut |
| author_sort | Nash, Edward L. |
| author_variant | e l n el eln |
| building | Verbundindex |
| bvnumber | BV021868825 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
| callnumber-sort | HF 45415.126 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)12237229 (DE-599)BVBBV021868825 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:19Z |
| indexdate | 2024-07-09T20:46:22Z |
| institution | BVB |
| isbn | 0070460248 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015084939 |
| oclc_num | 12237229 |
| open_access_boolean | |
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| owner_facet | DE-706 |
| physical | XXIII, 445 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Nash, Edward L. Verfasser aut Direct marketing strategy, planning, execution New York [u.a.] McGraw-Hill 1986 XXIII, 445 S. txt rdacontent n rdamedia nc rdacarrier Direct marketing Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktwerbung (DE-588)4122113-8 gnd rswk-swf Direktwerbung (DE-588)4122113-8 s DE-604 Direktmarketing (DE-588)4012421-6 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Nash, Edward L. Direct marketing strategy, planning, execution Direct marketing Direktmarketing (DE-588)4012421-6 gnd Direktwerbung (DE-588)4122113-8 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4122113-8 |
| title | Direct marketing strategy, planning, execution |
| title_auth | Direct marketing strategy, planning, execution |
| title_exact_search | Direct marketing strategy, planning, execution |
| title_exact_search_txtP | Direct marketing strategy, planning, execution |
| title_full | Direct marketing strategy, planning, execution |
| title_fullStr | Direct marketing strategy, planning, execution |
| title_full_unstemmed | Direct marketing strategy, planning, execution |
| title_short | Direct marketing |
| title_sort | direct marketing strategy planning execution |
| title_sub | strategy, planning, execution |
| topic | Direct marketing Direktmarketing (DE-588)4012421-6 gnd Direktwerbung (DE-588)4122113-8 gnd |
| topic_facet | Direct marketing Direktmarketing Direktwerbung |
| work_keys_str_mv | AT nashedwardl directmarketingstrategyplanningexecution |