Promotion management and marketing communications:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago [u.a.]
Dryden
1986
|
| Ausgabe: | 1.print. |
| Schlagworte: | |
| Beschreibung: | XIX, 652 S. |
| ISBN: | 0030694140 |
Internformat
MARC
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| 100 | 1 | |a Shimp, Terence A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Promotion management and marketing communications |c Terence A. Shimp ; M. Wayne DeLozier |
| 250 | |a 1.print. | ||
| 264 | 1 | |a Chicago [u.a.] |b Dryden |c 1986 | |
| 300 | |a XIX, 652 S. | ||
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| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a De Lozier, M. W. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015084164 | ||
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Datensatz im Suchindex
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| author | Shimp, Terence A. De Lozier, M. W. |
| author_facet | Shimp, Terence A. De Lozier, M. W. |
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| author_sort | Shimp, Terence A. |
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| building | Verbundindex |
| bvnumber | BV021867972 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1.print. |
| format | Book |
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| id | DE-604.BV021867972 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:03:18Z |
| indexdate | 2024-07-09T20:46:21Z |
| institution | BVB |
| isbn | 0030694140 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015084164 |
| oclc_num | 441421416 |
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| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XIX, 652 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Dryden |
| record_format | marc |
| spelling | Shimp, Terence A. Verfasser aut Promotion management and marketing communications Terence A. Shimp ; M. Wayne DeLozier 1.print. Chicago [u.a.] Dryden 1986 XIX, 652 S. txt rdacontent n rdamedia nc rdacarrier Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 De Lozier, M. W. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Shimp, Terence A. De Lozier, M. W. Promotion management and marketing communications Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4037589-4 |
| title | Promotion management and marketing communications |
| title_auth | Promotion management and marketing communications |
| title_exact_search | Promotion management and marketing communications |
| title_exact_search_txtP | Promotion management and marketing communications |
| title_full | Promotion management and marketing communications Terence A. Shimp ; M. Wayne DeLozier |
| title_fullStr | Promotion management and marketing communications Terence A. Shimp ; M. Wayne DeLozier |
| title_full_unstemmed | Promotion management and marketing communications Terence A. Shimp ; M. Wayne DeLozier |
| title_short | Promotion management and marketing communications |
| title_sort | promotion management and marketing communications |
| topic | Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kommunikation Marketing |
| work_keys_str_mv | AT shimpterencea promotionmanagementandmarketingcommunications AT deloziermw promotionmanagementandmarketingcommunications |