APA (7th ed.) Citation

Davis, J. (2007). Measuring marketing: 103 key metrics every marketer needs. Wiley.

Chicago Style (17th ed.) Citation

Davis, John. Measuring Marketing: 103 Key Metrics Every Marketer Needs. Singapore: Wiley, 2007.

MLA (9th ed.) Citation

Davis, John. Measuring Marketing: 103 Key Metrics Every Marketer Needs. Wiley, 2007.

Warning: These citations may not always be 100% accurate.