Measuring marketing: 103 key metrics every marketer needs
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Wiley
2007
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 408 S. |
| ISBN: | 9780470821329 0470821329 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV021840330 | ||
| 003 | DE-604 | ||
| 005 | 20061206 | ||
| 007 | t | ||
| 008 | 061205s2007 |||| 00||| eng d | ||
| 020 | |a 9780470821329 |9 978-0-470-82132-9 | ||
| 020 | |a 0470821329 |9 0-470-82132-9 | ||
| 035 | |a (OCoLC)73541472 | ||
| 035 | |a (DE-599)BVBBV021840330 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-739 |a DE-188 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Davis, John |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Measuring marketing |b 103 key metrics every marketer needs |c John Davis |
| 264 | 1 | |a Singapore |b Wiley |c 2007 | |
| 300 | |a XVII, 408 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing |x Evaluation | |
| 650 | 0 | 7 | |a Effizienzanalyse |0 (DE-588)4151072-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kennzahl |0 (DE-588)4114166-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingaudit |0 (DE-588)4114516-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Messung |0 (DE-588)4038852-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingaudit |0 (DE-588)4114516-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Messung |0 (DE-588)4038852-9 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | 1 | |a Kennzahl |0 (DE-588)4114166-0 |D s |
| 689 | 2 | |8 1\p |5 DE-604 | |
| 689 | 3 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 3 | 1 | |a Effizienzanalyse |0 (DE-588)4151072-0 |D s |
| 689 | 3 | |8 2\p |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung UB Passau |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015052194 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804135774544723968 |
|---|---|
| adam_text | Contents
Acknowledgments
Introduction
Section I: Marketing Planning and Customers
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
Section II: The Offering
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.
79.
80.
Section III: Sales Force
81.
82.
83.
84.
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
98.
99.
100.
101.
102.
103.
Index
|
| adam_txt |
Contents
Acknowledgments
Introduction
Section I: Marketing Planning and Customers
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
Section II: The Offering
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.
79.
80.
Section III: Sales Force
81.
82.
83.
84.
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
98.
99.
100.
101.
102.
103.
Index |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Davis, John |
| author_facet | Davis, John |
| author_role | aut |
| author_sort | Davis, John |
| author_variant | j d jd |
| building | Verbundindex |
| bvnumber | BV021840330 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)73541472 (DE-599)BVBBV021840330 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02170nam a2200565 c 4500</leader><controlfield tag="001">BV021840330</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20061206 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">061205s2007 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470821329</subfield><subfield code="9">978-0-470-82132-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470821329</subfield><subfield code="9">0-470-82132-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)73541472</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021840330</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Davis, John</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Measuring marketing</subfield><subfield code="b">103 key metrics every marketer needs</subfield><subfield code="c">John Davis</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Singapore</subfield><subfield code="b">Wiley</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 408 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Evaluation</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Effizienzanalyse</subfield><subfield code="0">(DE-588)4151072-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kennzahl</subfield><subfield code="0">(DE-588)4114166-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingaudit</subfield><subfield code="0">(DE-588)4114516-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Messung</subfield><subfield code="0">(DE-588)4038852-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingaudit</subfield><subfield code="0">(DE-588)4114516-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Messung</subfield><subfield code="0">(DE-588)4038852-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Kennzahl</subfield><subfield code="0">(DE-588)4114166-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Effizienzanalyse</subfield><subfield code="0">(DE-588)4151072-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015052194</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Wörterbuch |
| id | DE-604.BV021840330 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:00:14Z |
| indexdate | 2024-07-09T20:45:51Z |
| institution | BVB |
| isbn | 9780470821329 0470821329 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015052194 |
| oclc_num | 73541472 |
| open_access_boolean | |
| owner | DE-703 DE-739 DE-188 |
| owner_facet | DE-703 DE-739 DE-188 |
| physical | XVII, 408 S. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Wiley |
| record_format | marc |
| spelling | Davis, John Verfasser aut Measuring marketing 103 key metrics every marketer needs John Davis Singapore Wiley 2007 XVII, 408 S. txt rdacontent n rdamedia nc rdacarrier Marketing research Marketing Evaluation Effizienzanalyse (DE-588)4151072-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kennzahl (DE-588)4114166-0 gnd rswk-swf Marketingaudit (DE-588)4114516-1 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Marketingaudit (DE-588)4114516-1 s DE-604 Marketing (DE-588)4037589-4 s Messung (DE-588)4038852-9 s Kennzahl (DE-588)4114166-0 s 1\p DE-604 Effizienzanalyse (DE-588)4151072-0 s 2\p DE-604 Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Davis, John Measuring marketing 103 key metrics every marketer needs Marketing research Marketing Evaluation Effizienzanalyse (DE-588)4151072-0 gnd Marketing (DE-588)4037589-4 gnd Kennzahl (DE-588)4114166-0 gnd Marketingaudit (DE-588)4114516-1 gnd Messung (DE-588)4038852-9 gnd |
| subject_GND | (DE-588)4151072-0 (DE-588)4037589-4 (DE-588)4114166-0 (DE-588)4114516-1 (DE-588)4038852-9 (DE-588)4066724-8 |
| title | Measuring marketing 103 key metrics every marketer needs |
| title_auth | Measuring marketing 103 key metrics every marketer needs |
| title_exact_search | Measuring marketing 103 key metrics every marketer needs |
| title_exact_search_txtP | Measuring marketing 103 key metrics every marketer needs |
| title_full | Measuring marketing 103 key metrics every marketer needs John Davis |
| title_fullStr | Measuring marketing 103 key metrics every marketer needs John Davis |
| title_full_unstemmed | Measuring marketing 103 key metrics every marketer needs John Davis |
| title_short | Measuring marketing |
| title_sort | measuring marketing 103 key metrics every marketer needs |
| title_sub | 103 key metrics every marketer needs |
| topic | Marketing research Marketing Evaluation Effizienzanalyse (DE-588)4151072-0 gnd Marketing (DE-588)4037589-4 gnd Kennzahl (DE-588)4114166-0 gnd Marketingaudit (DE-588)4114516-1 gnd Messung (DE-588)4038852-9 gnd |
| topic_facet | Marketing research Marketing Evaluation Effizienzanalyse Marketing Kennzahl Marketingaudit Messung Wörterbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT davisjohn measuringmarketing103keymetricseverymarketerneeds |