Services marketing: concepts, strategies & cases
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
Thomson /South-Western
2006
|
| Edition: | 3. ed. |
| Subjects: | |
| Online Access: | Table of contents |
| Item Description: | Not for sale in the United States. - Rev. ed of: Essentials of services marketing, 2. ed. , 2002 |
| Physical Description: | XIX, 588 S. Ill., graph. Darst. 24 cm |
| ISBN: | 0324319967 |
Staff View
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| 245 | 1 | 0 | |a Services marketing |b concepts, strategies & cases |c K. Douglas Hoffman ; John E. G. Bateson |
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| illustrated | Illustrated |
| index_date | 2024-07-02T15:59:33Z |
| indexdate | 2024-07-09T20:45:48Z |
| institution | BVB |
| isbn | 0324319967 |
| language | English |
| lccn | 2005934852 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015050233 |
| oclc_num | 67345383 |
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| physical | XIX, 588 S. Ill., graph. Darst. 24 cm |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Thomson /South-Western |
| record_format | marc |
| spelling | Hoffman, K. Douglas Verfasser aut Services marketing concepts, strategies & cases K. Douglas Hoffman ; John E. G. Bateson 3. ed. Mason, OH Thomson /South-Western 2006 XIX, 588 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Not for sale in the United States. - Rev. ed of: Essentials of services marketing, 2. ed. , 2002 Service industries Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Bateson, John E. G. Verfasser (DE-588)121975258 aut http://www.loc.gov/catdir/toc/fy0607/2005934852.html Table of contents |
| spellingShingle | Hoffman, K. Douglas Bateson, John E. G. Services marketing concepts, strategies & cases Service industries Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 |
| title | Services marketing concepts, strategies & cases |
| title_auth | Services marketing concepts, strategies & cases |
| title_exact_search | Services marketing concepts, strategies & cases |
| title_exact_search_txtP | Services marketing concepts, strategies & cases |
| title_full | Services marketing concepts, strategies & cases K. Douglas Hoffman ; John E. G. Bateson |
| title_fullStr | Services marketing concepts, strategies & cases K. Douglas Hoffman ; John E. G. Bateson |
| title_full_unstemmed | Services marketing concepts, strategies & cases K. Douglas Hoffman ; John E. G. Bateson |
| title_short | Services marketing |
| title_sort | services marketing concepts strategies cases |
| title_sub | concepts, strategies & cases |
| topic | Service industries Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Service industries Marketing Marketing Dienstleistung |
| url | http://www.loc.gov/catdir/toc/fy0607/2005934852.html |
| work_keys_str_mv | AT hoffmankdouglas servicesmarketingconceptsstrategiescases AT batesonjohneg servicesmarketingconceptsstrategiescases |