Services marketing: concepts, strategies & cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, OH
Thomson /South-Western
2006
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Beschreibung: | Not for sale in the United States. - Rev. ed of: Essentials of services marketing, 2. ed. , 2002 |
| Beschreibung: | XIX, 588 S. Ill., graph. Darst. 24 cm |
| ISBN: | 0324319967 |
Internformat
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| 100 | 1 | |a Hoffman, K. Douglas |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Services marketing |b concepts, strategies & cases |c K. Douglas Hoffman ; John E. G. Bateson |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Mason, OH |b Thomson /South-Western |c 2006 | |
| 300 | |a XIX, 588 S. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Not for sale in the United States. - Rev. ed of: Essentials of services marketing, 2. ed. , 2002 | ||
| 650 | 4 | |a Service industries |x Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Bateson, John E. G. |e Verfasser |0 (DE-588)121975258 |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/fy0607/2005934852.html |3 Table of contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015050233 | ||
Datensatz im Suchindex
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| author | Hoffman, K. Douglas Bateson, John E. G. |
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| building | Verbundindex |
| bvnumber | BV021838342 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QR 560 |
| ctrlnum | (OCoLC)67345383 (DE-599)BVBBV021838342 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV021838342 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:59:33Z |
| indexdate | 2024-07-09T20:45:48Z |
| institution | BVB |
| isbn | 0324319967 |
| language | English |
| lccn | 2005934852 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015050233 |
| oclc_num | 67345383 |
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| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XIX, 588 S. Ill., graph. Darst. 24 cm |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Thomson /South-Western |
| record_format | marc |
| spelling | Hoffman, K. Douglas Verfasser aut Services marketing concepts, strategies & cases K. Douglas Hoffman ; John E. G. Bateson 3. ed. Mason, OH Thomson /South-Western 2006 XIX, 588 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Not for sale in the United States. - Rev. ed of: Essentials of services marketing, 2. ed. , 2002 Service industries Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Bateson, John E. G. Verfasser (DE-588)121975258 aut http://www.loc.gov/catdir/toc/fy0607/2005934852.html Table of contents |
| spellingShingle | Hoffman, K. Douglas Bateson, John E. G. Services marketing concepts, strategies & cases Service industries Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 |
| title | Services marketing concepts, strategies & cases |
| title_auth | Services marketing concepts, strategies & cases |
| title_exact_search | Services marketing concepts, strategies & cases |
| title_exact_search_txtP | Services marketing concepts, strategies & cases |
| title_full | Services marketing concepts, strategies & cases K. Douglas Hoffman ; John E. G. Bateson |
| title_fullStr | Services marketing concepts, strategies & cases K. Douglas Hoffman ; John E. G. Bateson |
| title_full_unstemmed | Services marketing concepts, strategies & cases K. Douglas Hoffman ; John E. G. Bateson |
| title_short | Services marketing |
| title_sort | services marketing concepts strategies cases |
| title_sub | concepts, strategies & cases |
| topic | Service industries Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Service industries Marketing Marketing Dienstleistung |
| url | http://www.loc.gov/catdir/toc/fy0607/2005934852.html |
| work_keys_str_mv | AT hoffmankdouglas servicesmarketingconceptsstrategiescases AT batesonjohneg servicesmarketingconceptsstrategiescases |