APA-Zitierstil (7. Ausg.)

Hoffman, K. D., & Bateson, J. E. G. (2006). Services marketing: Concepts, strategies & cases (3. ed.). Thomson /South-Western.

Chicago-Zitierstil (17. Ausg.)

Hoffman, K. Douglas, und John E. G. Bateson. Services Marketing: Concepts, Strategies & Cases. 3. ed. Mason, OH: Thomson /South-Western, 2006.

MLA-Zitierstil (9. Ausg.)

Hoffman, K. Douglas, und John E. G. Bateson. Services Marketing: Concepts, Strategies & Cases. 3. ed. Thomson /South-Western, 2006.