E-commerce: business, technology, society
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Prentice Hall
2007
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| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Getr. Zählung Ill., graph. Darst., Kt. |
| ISBN: | 0131735160 |
Internformat
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| 245 | 1 | 0 | |a E-commerce |b business, technology, society |c Kenneth C. Laudon ; Carol Guercio Traver |
| 250 | |a 3. ed. | ||
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| 300 | |a Getr. Zählung |b Ill., graph. Darst., Kt. | ||
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| 650 | 4 | |a Information technology | |
| 650 | 4 | |a Internet marketing | |
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Datensatz im Suchindex
| _version_ | 1804135750131777536 |
|---|---|
| adam_text | Brief Contents
CSii ifc Introduction to E commerce
J^JPthFrEVOLUTION IS JUST BEGINNING 2
J^JTcmVIMERCE BUSINESS MODELS AND CONCEPTS 54
¦B^Si Technology Infrastructure for E commerce
[^J~THe1nTERNETAND WORLD WIDE WEB: E COMMERCE INFRASTRUCTURE 110 |
UpBUILDING AN E COMMERCE WEB SITE 190
^^J~SECURITY AND ENCRYPTION 244
gOJJ E COMMERCE PAYMENT SYSTEMS 304 )
|^^5 Business Concepts and Social Issues
BUB E COMMERCE MARKETING CONCEPTS 354
U^HI F COMMERCE MARKETING COMMUNICATIONS 43b
J3H ETHICAL. SOCIAL, AND POLITICAL ISSUES IN E COMMERCE 498
; xv
CISZSIHH^in Acti°n
K B RETAILING ON THE WEB 570 |
m ONLINE SERVICE INDUSTRIES 618 |
[^j|b2B E COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE 678 |
|^J~AUCTIONS, PORTALS, AND COMMUNITIES 742 |
Jjl^H ONLINE CONTENT PROVIDERS: DIGITAL MEDIA 810 |
Contents
G*^OIBRiN on *° E commerce
BJThFrEVOLUTION IS JUST BEGINNING 2
Learning Objectives 2
Amazon at 10: Profitable at Last 3
1.1 E commerce: The Revolution Is Just Beginning 7
The First Thirty Seconds 10
What Is E commerce? 10
The Difference between E commerce and E business 10
Why Study E commerce? 11
Seven Unique Features of E commerce Technology 12
Ubiquity 12
Global Reach 13
Universal Standards 14
Richness 14
Interactivity 14
Information Density 15
Personalization/Customization 16
Types of E commerce 17
Business to Consumer (B2C) 17
Business to Business (B2B) 18
Consumer to Consumer (C2C) 18
Peer to Peer (P2P) 18
Mobile commerce (M commercej 19
Growth of the Internet and the Web 19
Origins and Growth of E commerce 21
Insight on Technology: Spider Webs, Bow Ties, Scale Free Networks, and the Deep
Web 22
| xvii
Technology and E commerce in Perspective 25
Potential Limitations on the Growth of B2C E commerce 26
1.2 E commerce: A Brief History 27
The Visions and Forces behind E commerce : 1995 2000 28
Assessing E commerce: Successes, Surprises, and Failures 31
Insight on Business: A Short History ofDot.com IPOs 32
Predictions for the Future 35
1.3 Understanding E commerce: Organizing Themes 38
Technology: Infrastructure 38
Business: Basic Concepts 40
Society: Taming the Juggernaut 40
Insight on Society: Keeping Your Clickstream Private Is Getting Harder 41
Academic Disciplines Concerned with E commerce 43
Technical Approaches 43
Behavioral Approaches 43
1.4 Case Study: P2P Networks Continue to Rock, But For How Long? 45
1.5 Review 49
Key Concepts 49
Questions 52
Projects 53
Web Site Resources 53
JEBT^ C0MMERCE BUSINESS MODELS AND CONCEPTS 54
Learning Objectives 54
Online Groceries: Up from the Embers 55
2.1 E commerce Business Models 58
Introduction 58
Eight Key Elements of a Business Model 58
Value Proposition 59
Revenue Model 60
Market Opportunity 63
Competitive Environment 63
Competitive Advantage 64
Market Strategy 66
Organizational Development 66
Management Team 67
Categorizing E commerce Business Models: Some Difficulties 67
2.2 Major Business to Consumer (B2C) Business Models 68
Portal 68
Insight on Technology: Search Engine Wars, Round 3 70
E tailer 72
Content Provider 73
Transaction Broker 74
Market Creator 75
Service Provider 75
Community Provider 76
2.3 Major Business to Business (B2B) Business Models 77
E distributor 78
E procurement 79
Exchanges 80
Industry Consortia 80
Private Industrial Networks 80
Insight on Business: Onvia Evolves 81
2.4 Business Models in Emerging E commerce Areas 83
Consumer to Consumer (C2C) Business Models 84
Peer to Peer (P2P) Business Models 84
M commerce Business Models 84
E commerce Enablers: The Gold Rush Model 86
2.5 How the Internet and the Web Change Business: Strategy, Structure and
Process 87
Insight on Society: Is Privacy Possible in a Wireless World? 88
Industry Structure 90
Industry Value Chains 93
Firm Value Chains 94
Firm Value Webs 94
Business Strategy 95
2.6 Case Study: Priceline.com and the Search for a Business Model that
Works 100
2.7 Review 103
Key Concepts 103
Questions 105
Projects 106
Web Site Resources 107
flTn^flHHHHHHM^iif °r E commerce
^JThE INTERNET AND WORLD WIDE WEB: E COMMERCE INFRASTRUCTURE 110
Learning Objectives 110
Web 2.0: Mashups Prople New Web Services 111
3.1 The Internet: Technology Background 114
The Evolution of the Internet 1961 The present 115
The Internet: Key Technology Concepts 116
Packet Switching 120
Transmission Control Protocol/Internet Protocol (TCP/IP) 120
IP Addresses 122
Domain Names, DNS, and URLs 123
Client/Server Computing 124
Other Internet Protocols and Utility Programs 126
Internet Protocols: HTTP, E mail Protocols, FTP, Telnet, and SSL 126
Insight on Business: Peer to Peer Computing Goes to Work 127
Utility Programs: Ping, Tracert, and Pathping 130
3.2 The Internet Today 130
The Internet Backbone 133
Internet Exchange Points 134
Campus Area Networks 134
Internet Service Providers 136
Intranets and Extranets 138
Who Governs the Internet? 139
3.3 Internet II: The Future Infrastructure 140
Limitations of Internet 140
Insight on Society: Government Regulation of the Internet 141
The Internet2® Project 142
Advanced Network Infrastructure 143
New Networking Capabilities 144
Middleware 144
Advanced Applications 144
The Larger Internet II Technology Environment: The First Mile and the
Last Mile 145
Fiber Optics and the Bandwidth Explosion in the First Mile 145
The Last Mile: Mobile Wireless Internet Access 148
Benefits of Internet II Technologies 155
IP Multicasting 156
Latency Solutions 157
Guaranteed Service Levels and Lower Error Rates 157
Declining Costs 157
3.4 The World Wide Web 157
Development of the Web 158
Hypertext 159
Markup Languages 159
Standardized Generalized Markup Language (SGML) 161
HyperText Markup Language (HTML) 161
Extensible Markup Language (XML) 162
Web Servers and Clients 164
Web Browsers 166
3.5 The Internet and the Web: Features 166
E mail 166
Instant Messaging 166
Search Engines 167
Intelligent Agents (Bots) 170
Online Forums and Chat 171
Insight on Technology: Chatter Bots Get a Job as Virtual Reps 172
Streaming Media 174
Cookies 174
Emerging Features and Services 174
Weblogs (Blogs) 175
Really Simple Syndication (RSS) 175
Podcasting 176
Wikis 176
New Music and Video Services 177
Internet Telephony 177
Video Conferencing 179
Online Software and Services 180
M commerce Applications 180
3.6 Case Study: Akamai Technologies: The Web s Content Distributor 181
3.7 Review 184
Key Concepts 184
Questions 188
Projects 189
Web Site Resources 189
J^JJWlding an e commerce web site 190
Learning Objectives 190
Right Sizing a Web Site? 191
4.1 Building an E commerce Web Site: A Systematic Approach 193
Pieces of the Site Building Puzzle 193
Planning: The Systems Development Life Cycle 194
Systems Analysis/Planning: Identify Business Objectives, System Functionality,
and Information Requirements 195
System Design: Hardware and Software Platforms 196
Building the System: In House versus Outsourcing 197
Build Your Own versus Outsourcing 197
Insight on Business: Outsourcing Makes Sense When DIY Is No Bargin 199
Host Your Own versus Outsourcing 202
Testing the System 203
Implementation and Maintenance 203
Factors in Optimizing Web Site Performance 204
Web Site Budgets 205
4.2 Choosing Server Software 206
Simple versus Multi tiered Web Site Architecture 206
Web Server Software 208
Site Management Tools 209
Dynamic Page Generation Tbols 209
Application Servers 212
E commerce Merchant Server Software Functionality 213
Online Catalog 213
Shopping Cart 213
Credit Card Processing 213
Merchant Server Software Packages (E commerce Suites) 213
Choosing an E commerce Suite 214
Building Your Own E commerce Site 215
4.3 Choosing the Hardware for an E commerce Site 216
Right Sizing Your Hardware Platform: The Demand Side 216
Right Sizing Your Hardware Platform: The Supply Side 220
4.4 Other E commerce Site Tools 224
Web Site Design: Business Considerations 224
Tools for Interactivity and Active Content 226
Common Gateway Interface (CGI) 227
Active Server Pages (ASP) 227
Java, Java Server Pages (JSP), and JavaScript 227
ActiveX and VBScript 228
Insight on Technology: Using Ajax and Flash for Fast Forms and High Speed
Interactivity 229
ColdFusion 230
Personalization Tools 230
The Information Policy Set 231
Insight on Society: Design Your Web Site for Accessibility 232
4.5 Case Study: REI: Multi channel Champ Rebuilds Web Site 234
4.6 Review 239
Key Concepts 239
Questions 242
Projects 242
Web Site Resources 243
^^fsECURITYAND ENCRYPTION 244 |
Learning Objectives 244
The Merchant Pays 245
5.1 The E commerce Security Environment 248
The Scope of the Problem 248
What Is Good E commerce Security? 252
Dimensions of E commerce Security 253
The Tension Between Security and Other Values 255
Ease of Use 255
Public Safety and the Criminal Uses of Security 255
5.2 Security Threats in the E commerce Environment 256
Malicious Code 257
Phishing 260
Hacking and Cybervandalism 262
Credit Card Fraud 263
Spoofing (Pharming) 264
Insight on Society: Evil Twins and Pharming : Keeping Up with the Hackers 265
Denial of Service (DoS) and Distributed Denial of Service (dDoS) Attacks 266
Sniffing 267
Insider Jobs 267
Poorly Designed Server and Client Software 268
5.3 Technology Solutions 268
Protecting Internet Communications 268
Encryption 269
Symmetric Key Encryption 270
Public Key Encryption 271
Public Key Encryption Using Digital Signatures and Hash Digests 273
Digital Envelopes 275
Digital Certificates and Public Key Infrastructure (PKI) 276
Limitations to Encryption Solutions 277
Securing Channels of Communication 278
Secure Sockets Layer (SSL) 278
Insight on Technology: Advances in Quantum Cryptography May Lead to
the Unbreakable Key 279
Secure Hypertext Transfer Protocol (S HTTP) 280
Virtual Private Networks (VPNs) 281
Protecting Networks 282
Firewalls 282
Protecting Servers and Clients 283
Operating System Security Enhancements 284
Anti Virus Software 284
5.4 Policies, Procedures, and Laws 285
A Security Plan: Management Policies 285
Insight on Business: Hiring Hackers to Locate Threats: Penetration Testing 288
The Role of Laws and Public Policy 289
Private and Private Public Cooperation Efforts 291
Government Policies and Controls on Encryption Software 291
OECD Guidelines 293
5.5 Case Study: Verisign—The Web s Security Blanket 294
5.6 Review 297
Key Concepts 297
Questions 301
Projects 302
Web Site Resources 302
^^JTcOMMERCE PAYMENT SYSTEMS 30A~
Learning Objectives 304
PayPal: The Money s in the E mail 305
6.1 Payment Systems 308
Types of Payment Systems 308
Cash 308
Checking Transfer 309
Credit Card 310
Stored Value 311
Accumulating Balance 311
Overview of Current E commerce Payment Systems 313
Current Online Payment Systems 313
6.2 Credit Card E commerce Transactions 315
How an Online Credit Card Transaction Works 315
Credit Card E commerce Enablers 317
Limitations of Online Credit Card Payment Systems 317
Insight on Society: The Right to Shop 318
The SET (Secure Electronic Transaction) Protocol 319
6.3 E commerce Digital Payment Systems in the B2C Arena 320
Digital Wallets 321
Digital Cash 323
Online Stored Value Systems 325
Digital Accumulating Balance Payment Systems 328
Digital Credit Card Payment Systems 330
Insight on Business: Micropayments A Market Worth Dominating? 331
Digital Checking Payment Systems 335
Digital Payment Systems and the Wireless Web 337
6.4 Electronic Billing Presentment and Payment 337
Insight on Technology: Wireless Payments Follow Wi Fi and Cellular Growth 338
Market Size and Growth 340
EBPP Business Models 341
6.5 B2B Payment Systems 342
6.6 Case Study: CheckFree—On Top of Electronic Billing 345
6.7 Review 348
Key Concepts 348
Questions 351
Projects 351
Web Site Resources 352
GZiSSHHiiHiiHilflHP^ 3 issues
mTxOMMERCE MARKETING CONCEPTS 354
Learning Objectives 354
Netflix Develops and Defends Its Brand 355
7.1 Consumers Online: The Internet Audience and Consumer
Behavior 358
The Internet Audience 358
Internet Traffic Patterns: The Online Consumer Profile 358
Intensity and Scope of Usage 359
Demographics and Access 362
Type of Internet Connection: Broadband Impacts 364
Community Effects: Social Contagion 364
Lifestyle Impacts 365
Media Choices: The Internet versus Other Media Channels 366
Consumer Behavior Models 366
Profiles of Online Consumers 368
The Online Purchasing Decision 369
A Model of Online Consumer Behavior 370
Shoppers: Browsers and Buyers 374
What Consumers Shop for and Buy Online 375
Intentional Acts: How Shoppers Find Vendors Online 377
Why More People Don t Shop Online 377
Trust, Utility, and Opportunism in Online Markets 378
7.2 Basic Marketing Concepts 378
Feature Sets 379
Products, Brands, and the Branding Process 380
Segmenting, Targeting, and Positioning 382
Are Brands Rational? 383
Do Brands Last Forever? 384
Can Brands Survive the Internet? Brands and Price Dispersion on the
Internet 384
7.3 Internet Marketing Technologies 387
The Revolution in Internet Marketing Technologies 387
Web Transaction Logs 388
Supplementing the Logs: Cookies and Web Bugs 390
Databases, Data Warehouses, and Data Mining: Developing Profiles 392
Databases 395
Insight on Society: Should Web Bugs Be Regulated? 393
Data Warehouses and Data Mining 396
Insight on Technology: The Long Tail: Collaborative Filtering and Recommender
Systems 398
Advertising Networks 400
Customer Relationship Management (CRM) Systems 402
7.4 B2C and B2B E commerce Marketing and Branding Strategies 404
Market Entry Strategies 404
Establishing the Customer Relationship 406
Permission Marketing 406
Affiliate Marketing 407
Viral Marketing 408
Blog Marketing 408
Social Network Marketing 409
Leveraging Brands 410
Customer Retention: Strengthening the Customer Relationship 410
Personalization and One to One Marketing 410
Customization and Customer Co Production 413
Transactive Content 413
Customer Service 414
Net Pricing Strategies 415
It s Free! 417
Versioning 418
Bundling 418
Dynamic Pricing 419
Channel Strategies: Managing Channel Conflict 420
7.5 Online Market Research: Knowing Your Customer 421
Primary Research 422
Insight on Business: Zoomerang and the Power of Online Feedback 423
Secondary Research 425
7.6 Case Study: Liquidation.com: B2B Marketing Basics on a
Budget 426
7.7 Review 430
Key Concepts 432
Questions 433
Projects 434
Web Site Resources 435
^EJ~E^COMMERC£ MARKETING COMMUNICATIONS 436 |
Learning Objectives 436
ESPN Motion: Targeting the 18 to 34 Males 437
8.1 Marketing Communications 440
Online Advertising 441
Display Ads: Banners, Buttons, and Pop Ups 444
Rich Media Ads (Including Interstitials) 446
Search Engine Advertising: Paid Search Engine Inclusion and
Placement 448
Sponsorships 455
Referrals (Affiliate Relationship Marketing) 455
E mail Marketing and the Spam Explosion 456
Insight on Society: Marketing to Children: The Digital Culture 457
Online Catalogs 464
Online Chat 465
Blog Advertising 466
Mixing Offline and Online Marketing Communications 466
8.2 Understanding the Costs and Benefits of Online Marketing
Communications 468
Online Marketing Metrics: Lexicon 468
Insight on Business: The Very Rich Are Different from You and Me: Nieman Marcus,
Nordstrom, and Tiffany ft Co. 470
How Well Does Online Advertising Work? 474
The Costs of Online Advertising 477
Software for Measuring Online Marketing Results 480
8.3 The Web Site as a Marketing Communications Tool 481
Domain Names 481
Search Engine Optimization 481
Insight on Technology: It s 10 P.M. Do You Know Who Is On Your Web Site? 482
Web Site Functionality 484
8.4 Case Study: Adware, Spyware, Ad Bombs, Ambush Marketing, and
Customer Hijacking: Invasive Marketing Techniques Grow on
the Web 488
8.5 Review 492
Key Concepts 492
Questions 495
Projects 495
Web Site Resources 496
m~ETHICALTsOCIAL, AND POLITICAL ISSUES IN E COMMERCE 498
Learning Objectives 498
Warez Hackers End up in the Slammer 499
9.1 Understanding Ethical, Social, and Political Issues in
E commerce 501
A Model For Organizing the Issues 502
Basic Ethical Concepts: Responsibility, Accountability, and Liability 504
Analyzing Ethical Dilemmas 506
Candidate Ethical Principles 507
9.2 Privacy and Information Rights 508
Information Collected at E commerce Sites 509
Profiling and Behavioral Targeting 511
The Internet and Government Invasions of Privacy: E commerce
Surveillance 514
Legal Protections 515
Informed Consent 517
The FTC s Fair Information Practices Principles 519
The European Directive on Data Protection 521
Private Industry Self Regulation 521
Insigh t on Business: Chief Privacy Officers 523
Privacy Advocacy Groups 524
Technological Solutions 525
Insight on Technology: The Privacy Tug of War 529
9.3 Intellectual Property Rights 530
Types of Intellectual Property Protection 531
Copyright: The Problem of Perfect Copies and Encryption 532
Look and Feel 533
Fair Use Doctrine 533
The Digital Millennium Copyright Act of 1998 534
Patents: Business Methods and Processes 536
E commerce Patents 537
Trademarks: Online Infringement and Dilution 540
Trademarks and the Internet 541
Cybersquatting 542
Cyberpiracy 543
Metatagging 543
Keywording 544
Linking 545
Framing 545
Challenge: Balancing the Protection of Property with Other Values 546
9.4 Governance 547
Who Governs E commerce and the Internet? 547
Can the Internet Be Controlled? 548
Public Government and Law 550
Taxation 550
9.5 Public Safety and Welfare 552
Protecting Children 552
Cigarettes, Gambling, and Drugs: Is the Web Really Borderless? 554
Insight on Society: The Internet Drug Bazaar 556
9.6 Case Study: Print the Library [Online]: Is Google Playing Fair, or Just Out
to Make a Buck? 558
9.7 Review 561
Key Concepts 561
Questions 565
Projects 565
Web Site Resources 567
PJ RETAILING ON THE WEB 570
Learning Objectives 570
Blue Nile Sparkles For Your Cleopatra 571
10.1 The Retail Sector 574
The Retail Industry 576
Online Retailing 578
E commerce Retail: The Vision 579
The Online Retail Sector Today 581
Multi channel Integration 583
10.2 Analyzing the Viability of Online Firms 585
Strategic Analysis 585
Insight on Business: Merlot by Mail 586
Financial Analysis 588
10.3 E commerce in Action: E tailing Business Models 590
Virtual Merchants 590
E commerce in Action: Amazon.com 591
Insight on Society: Internet Taxation: The Tax Man Is Coming 598
Multi channel Merchants: Brick and Clicks 600
Catalog Merchants 601
Manufacturer Direct 602
10.4 Some Common Themes in Online Retailing 604
Insight on Technology: Using the Web to Shop Till You Drop 606
10.5 Case Study: L.L. Bean Scaling the E commerce Mountain 608
10.6 Review 612
Key Concepts 612
Questions 615
Projects 616
Web Site Resources 617
¦IB — I
m| ONLINE SERVICE INDUSTRIES 618J
Learning Objectives 618
NetBank Expands: The Future of Branchless Banking 619
11.1 The Service Sector: Offline and Online 621
What Are Services? 622
Categorizing Service Industries 622
Knowledge and Information Intensity 622
Personalization and Customization 623
11.2 Online Financial Services 623
Financial Services Industry Trends 623
Online Financial Consumer Behavior 626
Online Banking and Brokerage 627
Multichannel vs. Pure Online Financial Services Firms 629
E commerce in Action: E*Trade 631
Financial Portals and Account Aggregators 638
Online Mortgage and Lending Services 639
Insight on Technology: Should You Aggregate and Have Your Screens
Scraped? 640
Online Insurance Services 643
Online Real Estate Services 644
Insight on Society: Turf Wars Antitrust and the Online Real Estate Market 648
11.3 Online Travel Services 650
Why Are Online Travel Services So Popular? 650
The Online Travel Market 651
Insight on Business: Zipcars 652
Online Travel Industry Dynamics 654
Opportunities for Disintermediation and Re intermediation 656
E commerce in Action: Expedia.com 657
11.4 Career Services 663
It s Just Information: The Ideal Web Business? 663
Recruitment Market Segments 666
Online Recruitment Industry Dynamics: Consolidation, Diversification,
Localization, and Job Search Engines 666
11.5 Case Study: IAC/InterActiveCorp: Online Services
Conglomerate 668
11.6 Review 672
Key Concepts 672
Questions 676
Projects 677
Web Site Resources 677
EM~B2B E COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE 678 |
Learning Objectives 678
Volkswagen Builds Its B2B Net Marketplace 679
12.1 B2B E commerce and Supply Chain Management 681
Defining and Measuring the Growth of B2B Commerce 683
The Evolution of B2B Commerce 683
The Growth of B2B E commerce 2001 2006 685
Industry Forecasts 686
Potential Benefits of B2B E commerce 687
The Procurement Process and the Supply Chain 688
Types of Procurement 689
Multi tier Supply Chains 690
The Role of Existing Legacy Computer Systems 691
Trends in Supply Chain Management and Collaborative Commerce 692
Supply Chain Simplification 693
Electronic Data Interchange (EDI) 693
Supply Chain Management Systems 695
Collaborative Commerce 697
Insight on Technology: RFID Autoidentification: Making Your Supply Chain
Visible 698
Main Types of Internet based B2B Commerce 700
12.2 Net Marketplaces 702
The Variety and Characteristics of Net Marketplaces 702
Types of Net Marketplaces 703
E distributors 704
E procurement 705
E commerce in Action: Ariba 707
Exchanges 714
Industry Consortia 717
The Long Term Dynamics of Net Marketplaces 720
12.3 Private Industrial Networks 721
Insight on Society: Are Net Marketplaces Anti competitive Cartels? 722
What Are Private Industrial Networks? 723
Characteristics of Private Industrial Networks 725
Insight on Business: Wal Mart Develops a Private Industrial Network 726
Private Industrial Networks and Collaborative Commerce 727
Implementation Barriers 729
Industry Wide Private Industrial Networks 730
The Long Term Dynamics of Private Industrial Networks 730
12.4 Case Study. Siemens Clicks with Clicklprocure 732
12.5 Review 735
Key Concepts 735
Questions 739
Projects 740
Web Site Resources 741
Pji AUCTIONS, PORTALS, AND COMMUNITIES 742 |
Learning Objectives 742
Auction Fever 743
13.1 Auctions 745
Defining and Measuring the Growth of Auctions and Dynamic Pricing 747
Insight on Society: Dynamic Pricing: Is This Price Right? 749
Why Are Auctions So Popular? Benefits and Costs of Auctions 751
Benefits of Auctions 751
Risks and Costs of Auctions for Consumers and Businesses 753
Market Maker Benefits: Auctions as an E commerce Business Model 754
Types and Examples of Auctions 754
Internet Auction Basics 754
Types of Auctions 756
When to Use Auctions (and for What) in Business 762
Auction Solution Providers for Business 764
Seller and Consumer Behavior at Auctions 765
Seller Profits: Arrival Rate, Auction Length, and Number of Units 765
Auction Prices: Are They the Lowest? 766
Consumer Trust in Auctions 767
When Auction Markets Fail: Fraud and Abuse in Auctions 767
E commerce in Action: eBay.com 769
13.2 E commerce Portals 775
The Growth and Evolution of Portals 775
Types of Portals: General Purpose and Vertical Market 776
Insight on Business: Battle of the Portals 777
Portal Business Models 780
E commerce in Action: Yahoo! Inc. 781
13.3 Online Communities 788
What Is a Community? What Is a Virtual Community? 789
The Difference Between Online Communities and Portals 790
The Growth of Online Communities 790
Commerce and Communities: Moral Boundaries 791
Types of Online Communities and Their Business Models 792
Changing Business Models of Online Commercial Communities 794
Community Features and Technologies 795
Insight on Technology: Power to the People: Convening Technology for
Face to Face Meetings 796
Commercially Sponsored Communities: Business Uses of Community 798
13.4 Case Study: iVillage Discovers the Path to Success 799
13.5 Review 803
Key Concepts 803
Questions 808
Projects 809
Web Site Resources 809
EM ONLINE CONTENT PROVIDERS: DIGITAL MEDIA 810
Learning Objectives 810
The Wall Street Journal Online 817
14.1 Online Content 813
Content Audience and Market: Where Are the Eyeballs and the Money? 813
Media Utilization 813
Internet and Traditional Media: Cannibalization Versus
Complementarity 813
Media Revenues 815
Growth of the Online Content Audience 816
Free or Fee? 818
Media Industry Structure 818
Media Convergence: Technology, Content, and Industry Structure 819
Technological Convergence 820
Content Convergence 820
Industry Convergence 822
Challenges and Risks in Media Convergence 822
Online Content Revenue Models and Business Processes 823
Making a Profit with Online Content: From Free to Fee 826
Key Challenges Facing Content Producers and Owners 827
Technology 827
Cost 827
Distribution Channels and Cannibalization 828
Digital Rights Management (DRM) 828
14.2 The Online Publishing Industry: Newspapers, Books, and
Magazines 829
Online Newspapers 829
Insight on Business: DRM: Who Owns Your Files? 830
Audience Size and Growth 832
Content 834
Online Newspaper Revenue Models and Results 834
Convergence 835
Challenges 836
Books: The Evolution of E books 837
E books 838
Book Audience Size and Growth 840
Content: Advantages and Disadvantages of E books 842
E book Industry Revenue Models 842
Convergence 844
Magazines: Online Zines 850
Insight on Society: The Evolving E book 848
Audience Size and Growth 850
Online Magazine Revenue Models 850
Convergence 851
E commerce in Action: CNET Networks, Inc. 852
14.3 The Online Entertainment Industry 857
Online Entertainment Audience Size and Growth 858
Online Traditional Entertainment 859
Nontraditional Online Entertainment 860
Content 861
Online Entertainment Industry Revenue Models 861
Convergence 861
Insight on Technology: Hollywood Needs a New Script 865
14.4 Case Study: AOL and Google Together 868
14.5 Review 872
Key Concepts 872
Questions 878
Projects 878
Web Site Resources 879
References R 1
Index 1 1
Credits C 1
|
| adam_txt |
Brief Contents
CSii ifc Introduction to E commerce
J^JPthFrEVOLUTION IS JUST BEGINNING 2
J^JTcmVIMERCE BUSINESS MODELS AND CONCEPTS 54
¦B^Si Technology Infrastructure for E commerce
[^J~THe1nTERNETAND WORLD WIDE WEB: E COMMERCE INFRASTRUCTURE 110 |
UpBUILDING AN E COMMERCE WEB SITE 190
^^J~SECURITY AND ENCRYPTION 244
gOJJ E COMMERCE PAYMENT SYSTEMS 304 )
|^^5 Business Concepts and Social Issues
BUB E COMMERCE MARKETING CONCEPTS 354
U^HI F COMMERCE MARKETING COMMUNICATIONS 43b
J3H ETHICAL. SOCIAL, AND POLITICAL ISSUES IN E COMMERCE 498
; xv
CISZSIHH^in Acti°n
K'B RETAILING ON THE WEB 570 |
m ONLINE SERVICE INDUSTRIES 618 |
[^j|b2B E COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE 678 |
|^J~AUCTIONS, PORTALS, AND COMMUNITIES 742 "|
Jjl^H ONLINE CONTENT PROVIDERS: DIGITAL MEDIA 810 "|
Contents
G*^OIBRiN'on *° E commerce
BJThFrEVOLUTION IS JUST BEGINNING 2
Learning Objectives 2
Amazon at 10: Profitable at Last 3
1.1 E commerce: The Revolution Is Just Beginning 7
The First Thirty Seconds 10
What Is E commerce? 10
The Difference between E commerce and E business 10
Why Study E commerce? 11
Seven Unique Features of E commerce Technology 12
Ubiquity 12
Global Reach 13
Universal Standards 14
Richness 14
Interactivity 14
Information Density 15
Personalization/Customization 16
Types of E commerce 17
Business to Consumer (B2C) 17
Business to Business (B2B) 18
Consumer to Consumer (C2C) 18
Peer to Peer (P2P) 18
Mobile commerce (M commercej 19
Growth of the Internet and the Web 19
Origins and Growth of E commerce 21
Insight on Technology: Spider Webs, Bow Ties, Scale Free Networks, and the Deep
Web 22
| xvii
Technology and E commerce in Perspective 25
Potential Limitations on the Growth of B2C E commerce 26
1.2 E commerce: A Brief History 27
The Visions and Forces behind E commerce : 1995 2000 28
Assessing E commerce: Successes, Surprises, and Failures 31
Insight on Business: A Short History ofDot.com IPOs 32
Predictions for the Future 35
1.3 Understanding E commerce: Organizing Themes 38
Technology: Infrastructure 38
Business: Basic Concepts 40
Society: Taming the Juggernaut 40
Insight on Society: Keeping Your Clickstream Private Is Getting Harder 41
Academic Disciplines Concerned with E commerce 43
Technical Approaches 43
Behavioral Approaches 43
1.4 Case Study: P2P Networks Continue to Rock, But For How Long? 45
1.5 Review 49
Key Concepts 49
Questions 52
Projects 53
Web Site Resources 53
JEBT^ C0MMERCE BUSINESS MODELS AND CONCEPTS 54
Learning Objectives 54
Online Groceries: Up from the Embers 55
2.1 E commerce Business Models 58
Introduction 58
Eight Key Elements of a Business Model 58
Value Proposition 59
Revenue Model 60
Market Opportunity 63
Competitive Environment 63
Competitive Advantage 64
Market Strategy 66
Organizational Development 66
Management Team 67
Categorizing E commerce Business Models: Some Difficulties 67
2.2 Major Business to Consumer (B2C) Business Models 68
Portal 68
Insight on Technology: Search Engine Wars, Round 3 70
E tailer 72
Content Provider 73
Transaction Broker 74
Market Creator 75
Service Provider 75
Community Provider 76
2.3 Major Business to Business (B2B) Business Models 77
E distributor 78
E procurement 79
Exchanges 80
Industry Consortia 80
Private Industrial Networks 80
Insight on Business: Onvia Evolves 81
2.4 Business Models in Emerging E commerce Areas 83
Consumer to Consumer (C2C) Business Models 84
Peer to Peer (P2P) Business Models 84
M commerce Business Models 84
E commerce Enablers: The Gold Rush Model 86
2.5 How the Internet and the Web Change Business: Strategy, Structure and
Process 87
Insight on Society: Is Privacy Possible in a Wireless World? 88
Industry Structure 90
Industry Value Chains 93
Firm Value Chains 94
Firm Value Webs 94
Business Strategy 95
2.6 Case Study: Priceline.com and the Search for a Business Model that
Works 100
2.7 Review 103
Key Concepts 103
Questions 105
Projects 106
Web Site Resources 107
flTn^flHHHHHHM^iif °r E commerce
^JThE INTERNET AND WORLD WIDE WEB: E COMMERCE INFRASTRUCTURE 110
Learning Objectives 110
Web 2.0: Mashups Prople New Web Services 111
3.1 The Internet: Technology Background 114
The Evolution of the Internet 1961 The present 115
The Internet: Key Technology Concepts 116
Packet Switching 120
Transmission Control Protocol/Internet Protocol (TCP/IP) 120
IP Addresses 122
Domain Names, DNS, and URLs 123
Client/Server Computing 124
Other Internet Protocols and Utility Programs 126
Internet Protocols: HTTP, E mail Protocols, FTP, Telnet, and SSL 126
Insight on Business: Peer to Peer Computing Goes to Work 127
Utility Programs: Ping, Tracert, and Pathping 130
3.2 The Internet Today 130
The Internet Backbone 133
Internet Exchange Points 134
Campus Area Networks 134
Internet Service Providers 136
Intranets and Extranets 138
Who Governs the Internet? 139
3.3 Internet II: The Future Infrastructure 140
Limitations of Internet 140
Insight on Society: Government Regulation of the Internet 141
The Internet2® Project 142
Advanced Network Infrastructure 143
New Networking Capabilities 144
Middleware 144
Advanced Applications 144
The Larger Internet II Technology Environment: The First Mile and the
Last Mile 145
Fiber Optics and the Bandwidth Explosion in the First Mile 145
The Last Mile: Mobile Wireless Internet Access 148
Benefits of Internet II Technologies 155
IP Multicasting 156
Latency Solutions 157
Guaranteed Service Levels and Lower Error Rates 157
Declining Costs 157
3.4 The World Wide Web 157
Development of the Web 158
Hypertext 159
Markup Languages 159
Standardized Generalized Markup Language (SGML) 161
HyperText Markup Language (HTML) 161
Extensible Markup Language (XML) 162
Web Servers and Clients 164
Web Browsers 166
3.5 The Internet and the Web: Features 166
E mail 166
Instant Messaging 166
Search Engines 167
Intelligent Agents (Bots) 170
Online Forums and Chat 171
Insight on Technology: Chatter Bots Get a Job as Virtual Reps 172
Streaming Media 174
Cookies 174
Emerging Features and Services 174
Weblogs (Blogs) 175
Really Simple Syndication (RSS) 175
Podcasting 176
Wikis 176
New Music and Video Services 177
Internet Telephony 177
Video Conferencing 179
Online Software and Services 180
M commerce Applications 180
3.6 Case Study: Akamai Technologies: The Web's Content Distributor 181
3.7 Review 184
Key Concepts 184
Questions 188
Projects 189
Web Site Resources 189
J^JJWlding an e commerce web site 190
Learning Objectives 190
Right Sizing a Web Site? 191
4.1 Building an E commerce Web Site: A Systematic Approach 193
Pieces of the Site Building Puzzle 193
Planning: The Systems Development Life Cycle 194
Systems Analysis/Planning: Identify Business Objectives, System Functionality,
and Information Requirements 195
System Design: Hardware and Software Platforms 196
Building the System: In House versus Outsourcing 197
Build Your Own versus Outsourcing 197
Insight on Business: Outsourcing Makes Sense When DIY Is No Bargin 199
Host Your Own versus Outsourcing 202
Testing the System 203
Implementation and Maintenance 203
Factors in Optimizing Web Site Performance 204
Web Site Budgets 205
4.2 Choosing Server Software 206
Simple versus Multi tiered Web Site Architecture 206
Web Server Software 208
Site Management Tools 209
Dynamic Page Generation Tbols 209
Application Servers 212
E commerce Merchant Server Software Functionality 213
Online Catalog 213
Shopping Cart 213
Credit Card Processing 213
Merchant Server Software Packages (E commerce Suites) 213
Choosing an E commerce Suite 214
Building Your Own E commerce Site 215
4.3 Choosing the Hardware for an E commerce Site 216
Right Sizing Your Hardware Platform: The Demand Side 216
Right Sizing Your Hardware Platform: The Supply Side 220
4.4 Other E commerce Site Tools 224
Web Site Design: Business Considerations 224
Tools for Interactivity and Active Content 226
Common Gateway Interface (CGI) 227
Active Server Pages (ASP) 227
Java, Java Server Pages (JSP), and JavaScript 227
ActiveX and VBScript 228
Insight on Technology: Using Ajax and Flash for Fast Forms and High Speed
Interactivity 229
ColdFusion 230
Personalization Tools 230
The Information Policy Set 231
Insight on Society: Design Your Web Site for Accessibility 232
4.5 Case Study: REI: Multi channel Champ Rebuilds Web Site 234
4.6 Review 239
Key Concepts 239
Questions 242
Projects 242
Web Site Resources 243
^^fsECURITYAND ENCRYPTION 244 |
Learning Objectives 244
The Merchant Pays 245
5.1 The E commerce Security Environment 248
The Scope of the Problem 248
What Is Good E commerce Security? 252
Dimensions of E commerce Security 253
The Tension Between Security and Other Values 255
Ease of Use 255
Public Safety and the Criminal Uses of Security 255
5.2 Security Threats in the E commerce Environment 256
Malicious Code 257
Phishing 260
Hacking and Cybervandalism 262
Credit Card Fraud 263
Spoofing (Pharming) 264
Insight on Society: 'Evil Twins'and 'Pharming': Keeping Up with the Hackers 265
Denial of Service (DoS) and Distributed Denial of Service (dDoS) Attacks 266
Sniffing 267
Insider Jobs 267
Poorly Designed Server and Client Software 268
5.3 Technology Solutions 268
Protecting Internet Communications 268
Encryption 269
Symmetric Key Encryption 270
Public Key Encryption 271
Public Key Encryption Using Digital Signatures and Hash Digests 273
Digital Envelopes 275
Digital Certificates and Public Key Infrastructure (PKI) 276
Limitations to Encryption Solutions 277
Securing Channels of Communication 278
Secure Sockets Layer (SSL) 278
Insight on Technology: Advances in Quantum Cryptography May Lead to
the Unbreakable Key 279
Secure Hypertext Transfer Protocol (S HTTP) 280
Virtual Private Networks (VPNs) 281
Protecting Networks 282
Firewalls 282
Protecting Servers and Clients 283
Operating System Security Enhancements 284
Anti Virus Software 284
5.4 Policies, Procedures, and Laws 285
A Security Plan: Management Policies 285
Insight on Business: Hiring Hackers to Locate Threats: Penetration Testing 288
The Role of Laws and Public Policy 289
Private and Private Public Cooperation Efforts 291
Government Policies and Controls on Encryption Software 291
OECD Guidelines 293
5.5 Case Study: Verisign—The Web's Security Blanket 294
5.6 Review 297
Key Concepts 297
Questions 301
Projects 302
Web Site Resources 302
^^JTcOMMERCE PAYMENT SYSTEMS 30A~\
Learning Objectives 304
PayPal: The Money's in the E mail 305
6.1 Payment Systems 308
Types of Payment Systems 308
Cash 308
Checking Transfer 309
Credit Card 310
Stored Value 311
Accumulating Balance 311
Overview of Current E commerce Payment Systems 313
Current Online Payment Systems 313
6.2 Credit Card E commerce Transactions 315
How an Online Credit Card Transaction Works 315
Credit Card E commerce Enablers 317
Limitations of Online Credit Card Payment Systems 317
Insight on Society: The Right to Shop 318
The SET (Secure Electronic Transaction) Protocol 319
6.3 E commerce Digital Payment Systems in the B2C Arena 320
Digital Wallets 321
Digital Cash 323
Online Stored Value Systems 325
Digital Accumulating Balance Payment Systems 328
Digital Credit Card Payment Systems 330
Insight on Business: Micropayments A Market Worth Dominating? 331
Digital Checking Payment Systems 335
Digital Payment Systems and the Wireless Web 337
6.4 Electronic Billing Presentment and Payment 337
Insight on Technology: Wireless Payments Follow Wi Fi and Cellular Growth 338
Market Size and Growth 340
EBPP Business Models 341
6.5 B2B Payment Systems 342
6.6 Case Study: CheckFree—On Top of Electronic Billing 345
6.7 Review 348
Key Concepts 348
Questions 351
Projects 351
Web Site Resources 352
GZiSSHHiiHiiHilflHP^'3'issues
mTxOMMERCE MARKETING CONCEPTS 354
Learning Objectives 354
Netflix Develops and Defends Its Brand 355
7.1 Consumers Online: The Internet Audience and Consumer
Behavior 358
The Internet Audience 358
Internet Traffic Patterns: The Online Consumer Profile 358
Intensity and Scope of Usage 359
Demographics and Access 362
Type of Internet Connection: Broadband Impacts 364
Community Effects: Social Contagion 364
Lifestyle Impacts 365
Media Choices: The Internet versus Other Media Channels 366
Consumer Behavior Models 366
Profiles of Online Consumers 368
The Online Purchasing Decision 369
A Model of Online Consumer Behavior 370
Shoppers: Browsers and Buyers 374
What Consumers Shop for and Buy Online 375
Intentional Acts: How Shoppers Find Vendors Online 377
Why More People Don't Shop Online 377
Trust, Utility, and Opportunism in Online Markets 378
7.2 Basic Marketing Concepts 378
Feature Sets 379
Products, Brands, and the Branding Process 380
Segmenting, Targeting, and Positioning 382
Are Brands Rational? 383
Do Brands Last Forever? 384
Can Brands Survive the Internet? Brands and Price Dispersion on the
Internet 384
7.3 Internet Marketing Technologies 387
The Revolution in Internet Marketing Technologies 387
Web Transaction Logs 388
Supplementing the Logs: Cookies and Web Bugs 390
Databases, Data Warehouses, and Data Mining: Developing Profiles 392
Databases 395
Insight on Society: Should Web Bugs Be Regulated? 393
Data Warehouses and Data Mining 396
Insight on Technology: The Long Tail: Collaborative Filtering and Recommender
Systems 398
Advertising Networks 400
Customer Relationship Management (CRM) Systems 402
7.4 B2C and B2B E commerce Marketing and Branding Strategies 404
Market Entry Strategies 404
Establishing the Customer Relationship 406
Permission Marketing 406
Affiliate Marketing 407
Viral Marketing 408
Blog Marketing 408
Social Network Marketing 409
Leveraging Brands 410
Customer Retention: Strengthening the Customer Relationship 410
Personalization and One to One Marketing 410
Customization and Customer Co Production 413
Transactive Content 413
Customer Service 414
Net Pricing Strategies 415
It's Free! 417
Versioning 418
Bundling 418
Dynamic Pricing 419
Channel Strategies: Managing Channel Conflict 420
7.5 Online Market Research: Knowing Your Customer 421
Primary Research 422
Insight on Business: Zoomerang and the Power of Online Feedback 423
Secondary Research 425
7.6 Case Study: Liquidation.com: B2B Marketing Basics on a
Budget 426
7.7 Review 430
Key Concepts 432
Questions 433
Projects 434
Web Site Resources 435
^EJ~E^COMMERC£ MARKETING COMMUNICATIONS 436 |
Learning Objectives 436
ESPN Motion: Targeting the 18 to 34 Males 437
8.1 Marketing Communications 440
Online Advertising 441
Display Ads: Banners, Buttons, and Pop Ups 444
Rich Media Ads (Including Interstitials) 446
Search Engine Advertising: Paid Search Engine Inclusion and
Placement 448
Sponsorships 455
Referrals (Affiliate Relationship Marketing) 455
E mail Marketing and the Spam Explosion 456
Insight on Society: Marketing to Children: The Digital Culture 457
Online Catalogs 464
Online Chat 465
Blog Advertising 466
Mixing Offline and Online Marketing Communications 466
8.2 Understanding the Costs and Benefits of Online Marketing
Communications 468
Online Marketing Metrics: Lexicon 468
Insight on Business: The Very Rich Are Different from You and Me: Nieman Marcus,
Nordstrom, and Tiffany ft Co. 470
How Well Does Online Advertising Work? 474
The Costs of Online Advertising 477
Software for Measuring Online Marketing Results 480
8.3 The Web Site as a Marketing Communications Tool 481
Domain Names 481
Search Engine Optimization 481
Insight on Technology: It's 10 P.M. Do You Know Who Is On Your Web Site? 482
Web Site Functionality 484
8.4 Case Study: Adware, Spyware, Ad Bombs, Ambush Marketing, and
Customer Hijacking: Invasive Marketing Techniques Grow on
the Web 488
8.5 Review 492
Key Concepts 492
Questions 495
Projects 495
Web Site Resources 496
m~ETHICALTsOCIAL, AND POLITICAL ISSUES IN E COMMERCE 498
Learning Objectives 498
Warez Hackers End up in the Slammer 499
9.1 Understanding Ethical, Social, and Political Issues in
E commerce 501
A Model For Organizing the Issues 502
Basic Ethical Concepts: Responsibility, Accountability, and Liability 504
Analyzing Ethical Dilemmas 506
Candidate Ethical Principles 507
9.2 Privacy and Information Rights 508
Information Collected at E commerce Sites 509
Profiling and Behavioral Targeting 511
The Internet and Government Invasions of Privacy: E commerce
Surveillance 514
Legal Protections 515
Informed Consent 517
The FTC's Fair Information Practices Principles 519
The European Directive on Data Protection 521
Private Industry Self Regulation 521
Insigh t on Business: Chief Privacy Officers 523
Privacy Advocacy Groups 524
Technological Solutions 525
Insight on Technology: The Privacy Tug of War 529
9.3 Intellectual Property Rights 530
Types of Intellectual Property Protection 531
Copyright: The Problem of Perfect Copies and Encryption 532
Look and Feel 533
Fair Use Doctrine 533
The Digital Millennium Copyright Act of 1998 534
Patents: Business Methods and Processes 536
E commerce Patents 537
Trademarks: Online Infringement and Dilution 540
Trademarks and the Internet 541
Cybersquatting 542
Cyberpiracy 543
Metatagging 543
Keywording 544
Linking 545
Framing 545
Challenge: Balancing the Protection of Property with Other Values 546
9.4 Governance 547
Who Governs E commerce and the Internet? 547
Can the Internet Be Controlled? 548
Public Government and Law 550
Taxation 550
9.5 Public Safety and Welfare 552
Protecting Children 552
Cigarettes, Gambling, and Drugs: Is the Web Really Borderless? 554
Insight on Society: The Internet Drug Bazaar 556
9.6 Case Study: Print the Library [Online]: Is Google Playing Fair, or Just Out
to Make a Buck? 558
9.7 Review 561
Key Concepts 561
Questions 565
Projects 565
Web Site Resources 567
PJ RETAILING ON THE WEB 570
Learning Objectives 570
Blue Nile Sparkles For Your Cleopatra 571
10.1 The Retail Sector 574
The Retail Industry 576
Online Retailing 578
E commerce Retail: The Vision 579
The Online Retail Sector Today 581
Multi channel Integration 583
10.2 Analyzing the Viability of Online Firms 585
Strategic Analysis 585
Insight on Business: Merlot by Mail 586
Financial Analysis 588
10.3 E commerce in Action: E tailing Business Models 590
Virtual Merchants 590
E commerce in Action: Amazon.com 591
Insight on Society: Internet Taxation: The Tax Man Is Coming 598
Multi channel Merchants: Brick and Clicks 600
Catalog Merchants 601
Manufacturer Direct 602
10.4 Some Common Themes in Online Retailing 604
Insight on Technology: Using the Web to Shop 'Till You Drop 606
10.5 Case Study: L.L. Bean Scaling the E commerce Mountain 608
10.6 Review 612
Key Concepts 612
Questions 615
Projects 616
Web Site Resources 617
¦IB — I
m| ONLINE SERVICE INDUSTRIES 618J
Learning Objectives 618
NetBank Expands: The Future of Branchless Banking 619
11.1 The Service Sector: Offline and Online 621
What Are Services? 622
Categorizing Service Industries 622
Knowledge and Information Intensity 622
Personalization and Customization 623
11.2 Online Financial Services 623
Financial Services Industry Trends 623
Online Financial Consumer Behavior 626
Online Banking and Brokerage 627
Multichannel vs. Pure Online Financial Services Firms 629
E commerce in Action: E*Trade 631
Financial Portals and Account Aggregators 638
Online Mortgage and Lending Services 639
Insight on Technology: Should You Aggregate and Have Your Screens
Scraped? 640
Online Insurance Services 643
Online Real Estate Services 644
Insight on Society: Turf Wars Antitrust and the Online Real Estate Market 648
11.3 Online Travel Services 650
Why Are Online Travel Services So Popular? 650
The Online Travel Market 651
Insight on Business: Zipcars 652
Online Travel Industry Dynamics 654
Opportunities for Disintermediation and Re intermediation 656
E commerce in Action: Expedia.com 657
11.4 Career Services 663
It's Just Information: The Ideal Web Business? 663
Recruitment Market Segments 666
Online Recruitment Industry Dynamics: Consolidation, Diversification,
Localization, and Job Search Engines 666
11.5 Case Study: IAC/InterActiveCorp: Online Services
Conglomerate 668
11.6 Review 672
Key Concepts 672
Questions 676
Projects 677
Web Site Resources 677
EM~B2B E COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE 678 |
Learning Objectives 678
Volkswagen Builds Its B2B Net Marketplace 679
12.1 B2B E commerce and Supply Chain Management 681
Defining and Measuring the Growth of B2B Commerce 683
The Evolution of B2B Commerce 683
The Growth of B2B E commerce 2001 2006 685
Industry Forecasts 686
Potential Benefits of B2B E commerce 687
The Procurement Process and the Supply Chain 688
Types of Procurement 689
Multi tier Supply Chains 690
The Role of Existing Legacy Computer Systems 691
Trends in Supply Chain Management and Collaborative Commerce 692
Supply Chain Simplification 693
Electronic Data Interchange (EDI) 693
Supply Chain Management Systems 695
Collaborative Commerce 697
Insight on Technology: RFID Autoidentification: Making Your Supply Chain
Visible 698
Main Types of Internet based B2B Commerce 700
12.2 Net Marketplaces 702
The Variety and Characteristics of Net Marketplaces 702
Types of Net Marketplaces 703
E distributors 704
E procurement 705
E commerce in Action: Ariba 707
Exchanges 714
Industry Consortia 717
The Long Term Dynamics of Net Marketplaces 720
12.3 Private Industrial Networks 721
Insight on Society: Are Net Marketplaces Anti competitive Cartels? 722
What Are Private Industrial Networks? 723
Characteristics of Private Industrial Networks 725
Insight on Business: Wal Mart Develops a Private Industrial Network 726
Private Industrial Networks and Collaborative Commerce 727
Implementation Barriers 729
Industry Wide Private Industrial Networks 730
The Long Term Dynamics of Private Industrial Networks 730
12.4 Case Study. Siemens Clicks with Clicklprocure 732
12.5 Review 735
Key Concepts 735
Questions 739
Projects 740
Web Site Resources 741
Pji AUCTIONS, PORTALS, AND COMMUNITIES 742 |
Learning Objectives 742
Auction Fever 743
13.1 Auctions 745
Defining and Measuring the Growth of Auctions and Dynamic Pricing 747
Insight on Society: Dynamic Pricing: Is This Price Right? 749
Why Are Auctions So Popular? Benefits and Costs of Auctions 751
Benefits of Auctions 751
Risks and Costs of Auctions for Consumers and Businesses 753
Market Maker Benefits: Auctions as an E commerce Business Model 754
Types and Examples of Auctions 754
Internet Auction Basics 754
Types of Auctions 756
When to Use Auctions (and for What) in Business 762
Auction Solution Providers for Business 764
Seller and Consumer Behavior at Auctions 765
Seller Profits: Arrival Rate, Auction Length, and Number of Units 765
Auction Prices: Are They the Lowest? 766
Consumer Trust in Auctions 767
When Auction Markets Fail: Fraud and Abuse in Auctions 767
E commerce in Action: eBay.com 769
13.2 E commerce Portals 775
The Growth and Evolution of Portals 775
Types of Portals: General Purpose and Vertical Market 776
Insight on Business: Battle of the Portals 777
Portal Business Models 780
E commerce in Action: Yahoo! Inc. 781
13.3 Online Communities 788
What Is a Community? What Is a Virtual Community? 789
The Difference Between Online Communities and Portals 790
The Growth of Online Communities 790
Commerce and Communities: Moral Boundaries 791
Types of Online Communities and Their Business Models 792
Changing Business Models of Online Commercial Communities 794
Community Features and Technologies 795
Insight on Technology: Power to the People: Convening Technology for
Face to Face Meetings 796
Commercially Sponsored Communities: Business Uses of Community 798
13.4 Case Study: iVillage Discovers the Path to Success 799
13.5 Review 803
Key Concepts 803
Questions 808
Projects 809
Web Site Resources 809
EM ONLINE CONTENT PROVIDERS: DIGITAL MEDIA 810
Learning Objectives 810
The Wall Street Journal Online 817
14.1 Online Content 813
Content Audience and Market: Where Are the Eyeballs and the Money? 813
Media Utilization 813
Internet and Traditional Media: Cannibalization Versus
Complementarity 813
Media Revenues 815
Growth of the Online Content Audience 816
Free or Fee? 818
Media Industry Structure 818
Media Convergence: Technology, Content, and Industry Structure 819
Technological Convergence 820
Content Convergence 820
Industry Convergence 822
Challenges and Risks in Media Convergence 822
Online Content Revenue Models and Business Processes 823
Making a Profit with Online Content: From Free to Fee 826
Key Challenges Facing Content Producers and Owners 827
Technology 827
Cost 827
Distribution Channels and Cannibalization 828
Digital Rights Management (DRM) 828
14.2 The Online Publishing Industry: Newspapers, Books, and
Magazines 829
Online Newspapers 829
Insight on Business: DRM: Who Owns Your Files? 830
Audience Size and Growth 832
Content 834
Online Newspaper Revenue Models and Results 834
Convergence 835
Challenges 836
Books: The Evolution of E books 837
E books 838
Book Audience Size and Growth 840
Content: Advantages and Disadvantages of E books 842
E book Industry Revenue Models 842
Convergence 844
Magazines: Online "Zines" 850
Insight on Society: The Evolving E book 848
Audience Size and Growth 850
Online Magazine Revenue Models 850
Convergence 851
E commerce in Action: CNET Networks, Inc. 852
14.3 The Online Entertainment Industry 857
Online Entertainment Audience Size and Growth 858
Online Traditional Entertainment 859
Nontraditional Online Entertainment 860
Content 861
Online Entertainment Industry Revenue Models 861
Convergence 861
Insight on Technology: Hollywood Needs a New Script 865
14.4 Case Study: AOL and Google Together 868
14.5 Review 872
Key Concepts 872
Questions 878
Projects 878
Web Site Resources 879
References R 1
Index 1 1
Credits C 1 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Laudon, Kenneth C. 1944- Traver, Carol G. |
| author_GND | (DE-588)123875196 |
| author_facet | Laudon, Kenneth C. 1944- Traver, Carol G. |
| author_role | aut aut |
| author_sort | Laudon, Kenneth C. 1944- |
| author_variant | k c l kc kcl c g t cg cgt |
| building | Verbundindex |
| bvnumber | BV021823584 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5548 |
| callnumber-raw | HF5548.32 |
| callnumber-search | HF5548.32 |
| callnumber-sort | HF 45548.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 345 QP 650 |
| ctrlnum | (OCoLC)84906750 (DE-599)BVBBV021823584 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV021823584 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:54:59Z |
| indexdate | 2024-07-09T20:45:28Z |
| institution | BVB |
| isbn | 0131735160 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015035694 |
| oclc_num | 84906750 |
| open_access_boolean | |
| owner | DE-N2 DE-188 |
| owner_facet | DE-N2 DE-188 |
| physical | Getr. Zählung Ill., graph. Darst., Kt. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Pearson Prentice Hall |
| record_format | marc |
| spelling | Laudon, Kenneth C. 1944- Verfasser (DE-588)123875196 aut E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver 3. ed. Upper Saddle River, NJ Pearson Prentice Hall 2007 Getr. Zählung Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier E-commerce gtt Electronic commerce Information technology Internet marketing Internet (DE-588)4308416-3 gnd rswk-swf Telemarketing (DE-588)4215401-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Internet (DE-588)4308416-3 s Online-Marketing (DE-588)7706419-7 s Telemarketing (DE-588)4215401-7 s Informationstechnik (DE-588)4026926-7 s 1\p DE-604 Traver, Carol G. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015035694&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Laudon, Kenneth C. 1944- Traver, Carol G. E-commerce business, technology, society E-commerce gtt Electronic commerce Information technology Internet marketing Internet (DE-588)4308416-3 gnd Telemarketing (DE-588)4215401-7 gnd Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd Informationstechnik (DE-588)4026926-7 gnd |
| subject_GND | (DE-588)4308416-3 (DE-588)4215401-7 (DE-588)7706419-7 (DE-588)4592128-3 (DE-588)4026926-7 |
| title | E-commerce business, technology, society |
| title_auth | E-commerce business, technology, society |
| title_exact_search | E-commerce business, technology, society |
| title_exact_search_txtP | E-commerce business, technology, society |
| title_full | E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver |
| title_fullStr | E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver |
| title_full_unstemmed | E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver |
| title_short | E-commerce |
| title_sort | e commerce business technology society |
| title_sub | business, technology, society |
| topic | E-commerce gtt Electronic commerce Information technology Internet marketing Internet (DE-588)4308416-3 gnd Telemarketing (DE-588)4215401-7 gnd Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd Informationstechnik (DE-588)4026926-7 gnd |
| topic_facet | E-commerce Electronic commerce Information technology Internet marketing Internet Telemarketing Online-Marketing Electronic Commerce Informationstechnik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015035694&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT laudonkennethc ecommercebusinesstechnologysociety AT travercarolg ecommercebusinesstechnologysociety |