Integrated marketing communications in advertising and promotion:
Gespeichert in:
| Vorheriger Titel: | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, Ohio
Thomson South-Western
2007
|
| Ausgabe: | 7. ed., [international student ed.] |
| Schlagworte: | |
| Beschreibung: | XX, 629 S. Ill., graph. Darst. |
| ISBN: | 9780324408089 0324408080 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV021820318 | ||
| 003 | DE-604 | ||
| 005 | 20070802 | ||
| 007 | t | ||
| 008 | 061121s2007 xxuad|| |||| 00||| eng d | ||
| 020 | |a 9780324408089 |9 978-0-324-40808-9 | ||
| 020 | |a 0324408080 |9 0-324-40808-0 | ||
| 035 | |a (OCoLC)456783793 | ||
| 035 | |a (DE-599)BVBBV021820318 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1049 |a DE-92 |a DE-521 |a DE-188 | ||
| 080 | |a 339.13 | ||
| 082 | 0 | |a 658.8 |2 22 | |
| 082 | 0 | |a 658.82 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a Shimp, Terence A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrated marketing communications in advertising and promotion |c Terence A. Shrimp |
| 250 | |a 7. ed., [international student ed.] | ||
| 264 | 1 | |a Mason, Ohio |b Thomson South-Western |c 2007 | |
| 300 | |a XX, 629 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 2 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 2 | 1 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 2 | 2 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
| 689 | 2 | |5 DE-188 | |
| 780 | 0 | 0 | |i Bis 6. Auflage |a Shimp, Terence A. |t Advertising, promotion & supplemental aspects of integrated marketing communications |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015032463 | ||
Datensatz im Suchindex
| _version_ | 1804135745289453568 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Shimp, Terence A. |
| author_facet | Shimp, Terence A. |
| author_role | aut |
| author_sort | Shimp, Terence A. |
| author_variant | t a s ta tas |
| building | Verbundindex |
| bvnumber | BV021820318 |
| classification_rvk | QP 600 QP 620 |
| ctrlnum | (OCoLC)456783793 (DE-599)BVBBV021820318 |
| dewey-full | 658.8 658.82 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.82 |
| dewey-search | 658.8 658.82 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 7. ed., [international student ed.] |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02264nam a2200613 c 4500</leader><controlfield tag="001">BV021820318</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20070802 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">061121s2007 xxuad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780324408089</subfield><subfield code="9">978-0-324-40808-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0324408080</subfield><subfield code="9">0-324-40808-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)456783793</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021820318</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">339.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.82</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Shimp, Terence A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Integrated marketing communications in advertising and promotion</subfield><subfield code="c">Terence A. Shrimp</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">7. ed., [international student ed.]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Mason, Ohio</subfield><subfield code="b">Thomson South-Western</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 629 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales promotion</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikationspolitik</subfield><subfield code="0">(DE-588)4232471-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Kommunikationspolitik</subfield><subfield code="0">(DE-588)4232471-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">Bis 6. Auflage</subfield><subfield code="a">Shimp, Terence A.</subfield><subfield code="t">Advertising, promotion & supplemental aspects of integrated marketing communications</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015032463</subfield></datafield></record></collection> |
| id | DE-604.BV021820318 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:53:57Z |
| indexdate | 2024-07-09T20:45:23Z |
| institution | BVB |
| isbn | 9780324408089 0324408080 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015032463 |
| oclc_num | 456783793 |
| open_access_boolean | |
| owner | DE-1049 DE-92 DE-521 DE-188 |
| owner_facet | DE-1049 DE-92 DE-521 DE-188 |
| physical | XX, 629 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Thomson South-Western |
| record_format | marc |
| spelling | Shimp, Terence A. Verfasser aut Integrated marketing communications in advertising and promotion Terence A. Shrimp 7. ed., [international student ed.] Mason, Ohio Thomson South-Western 2007 XX, 629 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Communication in marketing Sales promotion Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Integriertes Management (DE-588)4346301-0 s Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Unternehmen (DE-588)4061963-1 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Marktkommunikation (DE-588)4131075-5 s Bis 6. Auflage Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications |
| spellingShingle | Shimp, Terence A. Integrated marketing communications in advertising and promotion Advertising Communication in marketing Sales promotion Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Marktkommunikation (DE-588)4131075-5 gnd Integriertes Management (DE-588)4346301-0 gnd Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)4131075-5 (DE-588)4346301-0 (DE-588)4037589-4 (DE-588)4232471-3 |
| title | Integrated marketing communications in advertising and promotion |
| title_auth | Integrated marketing communications in advertising and promotion |
| title_exact_search | Integrated marketing communications in advertising and promotion |
| title_exact_search_txtP | Integrated marketing communications in advertising and promotion |
| title_full | Integrated marketing communications in advertising and promotion Terence A. Shrimp |
| title_fullStr | Integrated marketing communications in advertising and promotion Terence A. Shrimp |
| title_full_unstemmed | Integrated marketing communications in advertising and promotion Terence A. Shrimp |
| title_old | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_short | Integrated marketing communications in advertising and promotion |
| title_sort | integrated marketing communications in advertising and promotion |
| topic | Advertising Communication in marketing Sales promotion Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Marktkommunikation (DE-588)4131075-5 gnd Integriertes Management (DE-588)4346301-0 gnd Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd |
| topic_facet | Advertising Communication in marketing Sales promotion Unternehmen Kommunikation Marktkommunikation Integriertes Management Marketing Kommunikationspolitik |
| work_keys_str_mv | AT shimpterencea integratedmarketingcommunicationsinadvertisingandpromotion |