Perfect phrases for business proposals and business plans: hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2006
|
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Inhaltsverzeichnis |
| Physical Description: | XV, 203 S. |
| ISBN: | 0071459944 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021817577 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 061120s2006 xxu |||| 00||| eng d | ||
| 010 | |a 2006274974 | ||
| 020 | |a 0071459944 |c pbk. |9 0-07-145994-4 | ||
| 035 | |a (OCoLC)61768209 | ||
| 035 | |a (DE-599)BVBBV021817577 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1049 | ||
| 050 | 0 | |a HF5718.5 | |
| 082 | 0 | |a 658/.15224 | |
| 100 | 1 | |a Debelak, Don |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Perfect phrases for business proposals and business plans |b hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need |c Don Debelak |
| 246 | 1 | 3 | |a Perfect pharases for business proposals & business plans |
| 264 | 1 | |a New York |b McGraw-Hill |c 2006 | |
| 300 | |a XV, 203 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Proposal writing in business | |
| 650 | 4 | |a Proposal writing in business |v Terminology | |
| 650 | 4 | |a Business planning | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0661/2006274974-b.html |3 Contributor biographical information | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0661/2006274974-d.html |3 Publisher description | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029769&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015029769 | ||
Record in the Search Index
| _version_ | 1804135741486268416 |
|---|---|
| adam_text | Titel: Perfect phrases for business proposals and business plans
Autor: Debelak, Don
Jahr: 2006
Contents
Preface xi
About the Author xv
Part One. Perfect Phrases for
Business Proposals
Chapter 1. Typical Format: Matching Expectations 3
Letter Proposal Format 5
Formal Proposal Format 7
Chapter 2. Client Needs: Address Perceived Needs 10
Power Paragraph 10
Applicable Proposal Sections 12
First Goal: State What the Client Feels Are Its Needs 13
Second Goal: State the Immediate Purpose of Meeting
Those Needs 16
Conclusion: State the Longer-Term Benefit of Meeting
Those Needs 18
Chapter 3. Project Goals: Perfectly Match
the Client s Goals 20
Power Paragraph 20
Applicable Proposal Sections 21
Contents
First Goal: State What the Client Feels Are Its Goals 22
Second Goal: State Why That Goal Was Chosen 25
Conclusion: State That the Goal Is Achievable 27
Chapter 4. Expertise: Target the Client s Exact Needs 29
Power Paragraph 29
Applicable Proposal Sections 31
First Goal: Explain What Type of Expertise Is Required
for the Project 32
Second Goal: State Your Company s Special Expertise
That Matches the Project Needs 35
Conclusion: Summarize Your Company s Relevant
Experience 37
Chapter 5. Targeted Message: Adjust to Client
Circumstances 39
Power Paragraph 39
Applicable Proposal Sections 41
First Goal: State That the Client Has Special Needs
or Unique Circumstances 42
Second Goal: Explain How the Proposal Is Unique
for the Client 45
Conclusion: State That the Proposal s Unique Features
Will Produce the Best Solution for the Client 47
Chapter 6. Deliverables: Fit the Client s Goals 49
Power Paragraph 49
Applicable Proposal Sections 50
First Goal: State What the Client Has Requested as
Deliverables 51
Second Goal: List What Additional Deliverables
Will Be Provided 54
Conclusion: Explain How the Deliverables Meet
the Client s Goal 56
VI
Contents
Chapter 7. Cost: Deliver High Value 58
Power Paragraph 58
Applicable Proposal Sections 60
First Goal: State the Cost of the Proposal 61
Second Goal: List the Client s Expectations
Regarding Goals 63
Third Goal: Mention the Extras That Exceed
Expectations 65
Conclusion: Explain That Your Proposal Is a Perfect Fit 67
Chapter 8. Value Added: Clear Benefits for
the Client 69
Power Paragraph 70
Applicable Proposal Sections 71
First Goal: Identify the Value Added Beyond the
Proposal s Immediate Goals 72
Second Goal: Explain the Benefit of the Added Value 74
Conclusion: State How That Benefit Leads to Future
Opportunities 76
Part Two. Perfect Phrases for Business Plans 79
Chapter 9. Business Strategies 81
Common Strategies 81
Chapter 10.Typical Format: Matching Expectations 87
Business Plan Format 87
Section Format 92
Chapter 11. Customers: Great Ones Make
Great Businesses 95
What Is a Power Paragraph? 95
Power Paragraph 96
Applicable Plan Sections 97
VII
Contents
First Goal: Define the Customer Group 98
Second Goal: Show Importance and Spending Patterns 101
Third Goal: Add Emphasis Appropriate for the Business
Strategy 104
Conclusion: Restate That a Large Customer Group
Needs the Product or Service lu?
Chapter 12. Market Drivers: The Building
Blocks of Success HO
Power Paragraph 111
Applicable Plan Sections !12
First Goal: Identify the Market Drivers 113
Second Goal: Show Impact on Customers 116
Third Goal: Add Emphasis Appropriate for the Business
Strategy 118
Conclusion: Restate That the Company Can
Capital ize on the Opportu nity 121
Chapter 13. Market Size: Offer Plenty of Room
for Growth 124
Power Paragraph 125
Applicable Plan Sections 125
First Goal: Describe the Market and Indicate Its Size 126
Second Goal: Explain Why the Market Is Growing 129
Third Goal: Add Emphasis Appropriate for the Business
Strategy 131
Conclusion: The Company Is Relevant to Why the
Market Is Growing 134
Chapter 14. Market Niche: A Space That
Produces Profits 137
Power Paragraph 138
Applicable Plan Sections 139
First Goal: Describe the Market Niche 140
viii
Contents
Second Goal: Explain Why Your Product or Service Is
a Good Fit for That Niche 143
Third Goal: Add Emphasis Appropriate for the Business
Strategy 146
Conclusion: The Company Has Chosen a Market in
Which It Can Compete Successfully 149
Chapter 15. Competitive Advantage: How You
Standout 151
Power Paragraph 152
Applicable Plan Sections 152
First Goal: Describe the Advantage 153
Second Goal: Explain Why the Advantage Is Important 156
Third Goal: Add Emphasis Appropriate for the Business
Strategy 159
Conclusion: The Company s Key Advantage Will Give It a
Significant Market Share 162
Chapter 16. Margins: Predicting Business Strength 165
Power Paragraph 166
Applicable Plan Sections 167
First Goal: State What Your Margins Are and How They
Compare with Typical Margins 168
Second Goal: Explain the Business Factors That Allow
You to Have Strong Margins 171
Third Goal: Add Emphasis Appropriate for the Business
Strategy 174
Conclusion: Emphasize That Your Margins Will Continue
to Be Strong 177
Chapter 17. Start-Up Costs: Justified by the Market
Opportunity 180
Power Paragraph 181
Applicable Plan Sections 182
IX
Contents
First Goal: State the Amount of Money Needed and How
ItWillBeUsed 183
Second Goal: Explain the Impact of the Investment 186
Third Goal: If More Money Will Be Needed Later, Explain
When and How Much 189
Conclusion: The Money Will Provide You a Significant
Position in the Market 191
Chapter 18. Founder Financing: Show Commitment
to the Business 194
Elements of the Power Paragraph 195
Applicable Plan Sections 195
First Goal: State the Amount of Money Needed and
How Much Is Needed from Outside Investors or a
Bank Loan 196
Second Goal: State the Company s Current Funding,
Which Explains How It Has Been Financed to Date 199
Conclusion: State the Company s Investments and
Outstanding Loans After This Round of Financing 202
|
| adam_txt |
Titel: Perfect phrases for business proposals and business plans
Autor: Debelak, Don
Jahr: 2006
Contents
Preface xi
About the Author xv
Part One. Perfect Phrases for
Business Proposals
Chapter 1. Typical Format: Matching Expectations 3
Letter Proposal Format 5
Formal Proposal Format 7
Chapter 2. Client Needs: Address Perceived Needs 10
Power Paragraph 10
Applicable Proposal Sections 12
First Goal: State What the Client Feels Are Its Needs 13
Second Goal: State the Immediate Purpose of Meeting
Those Needs 16
Conclusion: State the Longer-Term Benefit of Meeting
Those Needs 18
Chapter 3. Project Goals: Perfectly Match
the Client's Goals 20
Power Paragraph 20
Applicable Proposal Sections 21
Contents
First Goal: State What the Client Feels Are Its Goals 22
Second Goal: State Why That Goal Was Chosen 25
Conclusion: State That the Goal Is Achievable 27
Chapter 4. Expertise: Target the Client's Exact Needs 29
Power Paragraph 29
Applicable Proposal Sections 31
First Goal: Explain What Type of Expertise Is Required
for the Project 32
Second Goal: State Your Company's Special Expertise
That Matches the Project Needs 35
Conclusion: Summarize Your Company's Relevant
Experience 37
Chapter 5. Targeted Message: Adjust to Client
Circumstances 39
Power Paragraph 39
Applicable Proposal Sections 41
First Goal: State That the Client Has Special Needs
or Unique Circumstances 42
Second Goal: Explain How the Proposal Is Unique
for the Client 45
Conclusion: State That the Proposal's Unique Features
Will Produce the Best Solution for the Client 47
Chapter 6. Deliverables: Fit the Client's Goals 49
Power Paragraph 49
Applicable Proposal Sections 50
First Goal: State What the Client Has Requested as
Deliverables 51
Second Goal: List What Additional Deliverables
Will Be Provided 54
Conclusion: Explain How the Deliverables Meet
the Client's Goal 56
VI
Contents
Chapter 7. Cost: Deliver High Value 58
Power Paragraph 58
Applicable Proposal Sections 60
First Goal: State the Cost of the Proposal 61
Second Goal: List the Client's Expectations
Regarding Goals 63
Third Goal: Mention the Extras That Exceed
Expectations 65
Conclusion: Explain That Your Proposal Is a Perfect Fit 67
Chapter 8. Value Added: Clear Benefits for
the Client 69
Power Paragraph 70
Applicable Proposal Sections 71
First Goal: Identify the Value Added Beyond the
Proposal's Immediate Goals 72
Second Goal: Explain the Benefit of the Added Value 74
Conclusion: State How That Benefit Leads to Future
Opportunities 76
Part Two. Perfect Phrases for Business Plans 79
Chapter 9. Business Strategies 81
Common Strategies 81
Chapter 10.Typical Format: Matching Expectations 87
Business Plan Format 87
Section Format 92
Chapter 11. Customers: Great Ones Make
Great Businesses 95
What Is a Power Paragraph? 95
Power Paragraph 96
Applicable Plan Sections 97
VII
Contents
First Goal: Define the Customer Group 98
Second Goal: Show Importance and Spending Patterns 101
Third Goal: Add Emphasis Appropriate for the Business
Strategy 104
Conclusion: Restate That a Large Customer Group
Needs the Product or Service lu?
Chapter 12. Market Drivers: The Building
Blocks of Success HO
Power Paragraph 111
Applicable Plan Sections !12
First Goal: Identify the Market Drivers 113
Second Goal: Show Impact on Customers 116
Third Goal: Add Emphasis Appropriate for the Business
Strategy 118
Conclusion: Restate That the Company Can
Capital ize on the Opportu nity 121
Chapter 13. Market Size: Offer Plenty of Room
for Growth 124
Power Paragraph 125
Applicable Plan Sections 125
First Goal: Describe the Market and Indicate Its Size 126
Second Goal: Explain Why the Market Is Growing 129
Third Goal: Add Emphasis Appropriate for the Business
Strategy 131
Conclusion: The Company Is Relevant to Why the
Market Is Growing 134
Chapter 14. Market Niche: A Space That
Produces Profits 137
Power Paragraph 138
Applicable Plan Sections 139
First Goal: Describe the Market Niche 140
viii
Contents
Second Goal: Explain Why Your Product or Service Is
a Good Fit for That Niche 143
Third Goal: Add Emphasis Appropriate for the Business
Strategy 146
Conclusion: The Company Has Chosen a Market in
Which It Can Compete Successfully 149
Chapter 15. Competitive Advantage: How You
Standout 151
Power Paragraph 152
Applicable Plan Sections 152
First Goal: Describe the Advantage 153
Second Goal: Explain Why the Advantage Is Important 156
Third Goal: Add Emphasis Appropriate for the Business
Strategy 159
Conclusion: The Company's Key Advantage Will Give It a
Significant Market Share 162
Chapter 16. Margins: Predicting Business Strength 165
Power Paragraph 166
Applicable Plan Sections 167
First Goal: State What Your Margins Are and How They
Compare with Typical Margins 168
Second Goal: Explain the Business Factors That Allow
You to Have Strong Margins 171
Third Goal: Add Emphasis Appropriate for the Business
Strategy 174
Conclusion: Emphasize That Your Margins Will Continue
to Be Strong 177
Chapter 17. Start-Up Costs: Justified by the Market
Opportunity 180
Power Paragraph 181
Applicable Plan Sections 182
IX
Contents
First Goal: State the Amount of Money Needed and How
ItWillBeUsed 183
Second Goal: Explain the Impact of the Investment 186
Third Goal: If More Money Will Be Needed Later, Explain
When and How Much 189
Conclusion: The Money Will Provide You a Significant
Position in the Market 191
Chapter 18. Founder Financing: Show Commitment
to the Business 194
Elements of the Power Paragraph 195
Applicable Plan Sections 195
First Goal: State the Amount of Money Needed and
How Much Is Needed from Outside Investors or a
Bank Loan 196
Second Goal: State the Company's Current Funding,
Which Explains How It Has Been Financed to Date 199
Conclusion: State the Company's Investments and
Outstanding Loans After This Round of Financing 202 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Debelak, Don |
| author_facet | Debelak, Don |
| author_role | aut |
| author_sort | Debelak, Don |
| author_variant | d d dd |
| building | Verbundindex |
| bvnumber | BV021817577 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5718 |
| callnumber-raw | HF5718.5 |
| callnumber-search | HF5718.5 |
| callnumber-sort | HF 45718.5 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)61768209 (DE-599)BVBBV021817577 |
| dewey-full | 658/.15224 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658/.15224 |
| dewey-search | 658/.15224 |
| dewey-sort | 3658 515224 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01604nam a2200385zc 4500</leader><controlfield tag="001">BV021817577</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">061120s2006 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2006274974</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071459944</subfield><subfield code="c">pbk.</subfield><subfield code="9">0-07-145994-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)61768209</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021817577</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5718.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658/.15224</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Debelak, Don</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Perfect phrases for business proposals and business plans</subfield><subfield code="b">hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need</subfield><subfield code="c">Don Debelak</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Perfect pharases for business proposals & business plans</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 203 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Proposal writing in business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Proposal writing in business</subfield><subfield code="v">Terminology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business planning</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0661/2006274974-b.html</subfield><subfield code="3">Contributor biographical information</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0661/2006274974-d.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029769&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015029769</subfield></datafield></record></collection> |
| id | DE-604.BV021817577 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T15:52:57Z |
| indexdate | 2024-07-09T20:45:19Z |
| institution | BVB |
| isbn | 0071459944 |
| language | English |
| lccn | 2006274974 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015029769 |
| oclc_num | 61768209 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | XV, 203 S. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Debelak, Don Verfasser aut Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need Don Debelak Perfect pharases for business proposals & business plans New York McGraw-Hill 2006 XV, 203 S. txt rdacontent n rdamedia nc rdacarrier Proposal writing in business Proposal writing in business Terminology Business planning http://www.loc.gov/catdir/enhancements/fy0661/2006274974-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0661/2006274974-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029769&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Debelak, Don Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need Proposal writing in business Proposal writing in business Terminology Business planning |
| title | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need |
| title_alt | Perfect pharases for business proposals & business plans |
| title_auth | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need |
| title_exact_search | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need |
| title_exact_search_txtP | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need |
| title_full | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need Don Debelak |
| title_fullStr | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need Don Debelak |
| title_full_unstemmed | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need Don Debelak |
| title_short | Perfect phrases for business proposals and business plans |
| title_sort | perfect phrases for business proposals and business plans hundreds of ready to use phrases for winning new clients launching new products and getting the funding you need |
| title_sub | hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need |
| topic | Proposal writing in business Proposal writing in business Terminology Business planning |
| topic_facet | Proposal writing in business Proposal writing in business Terminology Business planning |
| url | http://www.loc.gov/catdir/enhancements/fy0661/2006274974-b.html http://www.loc.gov/catdir/enhancements/fy0661/2006274974-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029769&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT debelakdon perfectphrasesforbusinessproposalsandbusinessplanshundredsofreadytousephrasesforwinningnewclientslaunchingnewproductsandgettingthefundingyouneed AT debelakdon perfectpharasesforbusinessproposalsbusinessplans |