Perfect phrases for business proposals and business plans: hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill
2006
|
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Inhaltsverzeichnis |
| Beschreibung: | XV, 203 S. |
| ISBN: | 0071459944 |
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| 245 | 1 | 0 | |a Perfect phrases for business proposals and business plans |b hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need |c Don Debelak |
| 246 | 1 | 3 | |a Perfect pharases for business proposals & business plans |
| 264 | 1 | |a New York |b McGraw-Hill |c 2006 | |
| 300 | |a XV, 203 S. | ||
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| 650 | 4 | |a Proposal writing in business | |
| 650 | 4 | |a Proposal writing in business |v Terminology | |
| 650 | 4 | |a Business planning | |
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Datensatz im Suchindex
| _version_ | 1804135741486268416 |
|---|---|
| adam_text | Titel: Perfect phrases for business proposals and business plans
Autor: Debelak, Don
Jahr: 2006
Contents
Preface xi
About the Author xv
Part One. Perfect Phrases for
Business Proposals
Chapter 1. Typical Format: Matching Expectations 3
Letter Proposal Format 5
Formal Proposal Format 7
Chapter 2. Client Needs: Address Perceived Needs 10
Power Paragraph 10
Applicable Proposal Sections 12
First Goal: State What the Client Feels Are Its Needs 13
Second Goal: State the Immediate Purpose of Meeting
Those Needs 16
Conclusion: State the Longer-Term Benefit of Meeting
Those Needs 18
Chapter 3. Project Goals: Perfectly Match
the Client s Goals 20
Power Paragraph 20
Applicable Proposal Sections 21
Contents
First Goal: State What the Client Feels Are Its Goals 22
Second Goal: State Why That Goal Was Chosen 25
Conclusion: State That the Goal Is Achievable 27
Chapter 4. Expertise: Target the Client s Exact Needs 29
Power Paragraph 29
Applicable Proposal Sections 31
First Goal: Explain What Type of Expertise Is Required
for the Project 32
Second Goal: State Your Company s Special Expertise
That Matches the Project Needs 35
Conclusion: Summarize Your Company s Relevant
Experience 37
Chapter 5. Targeted Message: Adjust to Client
Circumstances 39
Power Paragraph 39
Applicable Proposal Sections 41
First Goal: State That the Client Has Special Needs
or Unique Circumstances 42
Second Goal: Explain How the Proposal Is Unique
for the Client 45
Conclusion: State That the Proposal s Unique Features
Will Produce the Best Solution for the Client 47
Chapter 6. Deliverables: Fit the Client s Goals 49
Power Paragraph 49
Applicable Proposal Sections 50
First Goal: State What the Client Has Requested as
Deliverables 51
Second Goal: List What Additional Deliverables
Will Be Provided 54
Conclusion: Explain How the Deliverables Meet
the Client s Goal 56
VI
Contents
Chapter 7. Cost: Deliver High Value 58
Power Paragraph 58
Applicable Proposal Sections 60
First Goal: State the Cost of the Proposal 61
Second Goal: List the Client s Expectations
Regarding Goals 63
Third Goal: Mention the Extras That Exceed
Expectations 65
Conclusion: Explain That Your Proposal Is a Perfect Fit 67
Chapter 8. Value Added: Clear Benefits for
the Client 69
Power Paragraph 70
Applicable Proposal Sections 71
First Goal: Identify the Value Added Beyond the
Proposal s Immediate Goals 72
Second Goal: Explain the Benefit of the Added Value 74
Conclusion: State How That Benefit Leads to Future
Opportunities 76
Part Two. Perfect Phrases for Business Plans 79
Chapter 9. Business Strategies 81
Common Strategies 81
Chapter 10.Typical Format: Matching Expectations 87
Business Plan Format 87
Section Format 92
Chapter 11. Customers: Great Ones Make
Great Businesses 95
What Is a Power Paragraph? 95
Power Paragraph 96
Applicable Plan Sections 97
VII
Contents
First Goal: Define the Customer Group 98
Second Goal: Show Importance and Spending Patterns 101
Third Goal: Add Emphasis Appropriate for the Business
Strategy 104
Conclusion: Restate That a Large Customer Group
Needs the Product or Service lu?
Chapter 12. Market Drivers: The Building
Blocks of Success HO
Power Paragraph 111
Applicable Plan Sections !12
First Goal: Identify the Market Drivers 113
Second Goal: Show Impact on Customers 116
Third Goal: Add Emphasis Appropriate for the Business
Strategy 118
Conclusion: Restate That the Company Can
Capital ize on the Opportu nity 121
Chapter 13. Market Size: Offer Plenty of Room
for Growth 124
Power Paragraph 125
Applicable Plan Sections 125
First Goal: Describe the Market and Indicate Its Size 126
Second Goal: Explain Why the Market Is Growing 129
Third Goal: Add Emphasis Appropriate for the Business
Strategy 131
Conclusion: The Company Is Relevant to Why the
Market Is Growing 134
Chapter 14. Market Niche: A Space That
Produces Profits 137
Power Paragraph 138
Applicable Plan Sections 139
First Goal: Describe the Market Niche 140
viii
Contents
Second Goal: Explain Why Your Product or Service Is
a Good Fit for That Niche 143
Third Goal: Add Emphasis Appropriate for the Business
Strategy 146
Conclusion: The Company Has Chosen a Market in
Which It Can Compete Successfully 149
Chapter 15. Competitive Advantage: How You
Standout 151
Power Paragraph 152
Applicable Plan Sections 152
First Goal: Describe the Advantage 153
Second Goal: Explain Why the Advantage Is Important 156
Third Goal: Add Emphasis Appropriate for the Business
Strategy 159
Conclusion: The Company s Key Advantage Will Give It a
Significant Market Share 162
Chapter 16. Margins: Predicting Business Strength 165
Power Paragraph 166
Applicable Plan Sections 167
First Goal: State What Your Margins Are and How They
Compare with Typical Margins 168
Second Goal: Explain the Business Factors That Allow
You to Have Strong Margins 171
Third Goal: Add Emphasis Appropriate for the Business
Strategy 174
Conclusion: Emphasize That Your Margins Will Continue
to Be Strong 177
Chapter 17. Start-Up Costs: Justified by the Market
Opportunity 180
Power Paragraph 181
Applicable Plan Sections 182
IX
Contents
First Goal: State the Amount of Money Needed and How
ItWillBeUsed 183
Second Goal: Explain the Impact of the Investment 186
Third Goal: If More Money Will Be Needed Later, Explain
When and How Much 189
Conclusion: The Money Will Provide You a Significant
Position in the Market 191
Chapter 18. Founder Financing: Show Commitment
to the Business 194
Elements of the Power Paragraph 195
Applicable Plan Sections 195
First Goal: State the Amount of Money Needed and
How Much Is Needed from Outside Investors or a
Bank Loan 196
Second Goal: State the Company s Current Funding,
Which Explains How It Has Been Financed to Date 199
Conclusion: State the Company s Investments and
Outstanding Loans After This Round of Financing 202
|
| adam_txt |
Titel: Perfect phrases for business proposals and business plans
Autor: Debelak, Don
Jahr: 2006
Contents
Preface xi
About the Author xv
Part One. Perfect Phrases for
Business Proposals
Chapter 1. Typical Format: Matching Expectations 3
Letter Proposal Format 5
Formal Proposal Format 7
Chapter 2. Client Needs: Address Perceived Needs 10
Power Paragraph 10
Applicable Proposal Sections 12
First Goal: State What the Client Feels Are Its Needs 13
Second Goal: State the Immediate Purpose of Meeting
Those Needs 16
Conclusion: State the Longer-Term Benefit of Meeting
Those Needs 18
Chapter 3. Project Goals: Perfectly Match
the Client's Goals 20
Power Paragraph 20
Applicable Proposal Sections 21
Contents
First Goal: State What the Client Feels Are Its Goals 22
Second Goal: State Why That Goal Was Chosen 25
Conclusion: State That the Goal Is Achievable 27
Chapter 4. Expertise: Target the Client's Exact Needs 29
Power Paragraph 29
Applicable Proposal Sections 31
First Goal: Explain What Type of Expertise Is Required
for the Project 32
Second Goal: State Your Company's Special Expertise
That Matches the Project Needs 35
Conclusion: Summarize Your Company's Relevant
Experience 37
Chapter 5. Targeted Message: Adjust to Client
Circumstances 39
Power Paragraph 39
Applicable Proposal Sections 41
First Goal: State That the Client Has Special Needs
or Unique Circumstances 42
Second Goal: Explain How the Proposal Is Unique
for the Client 45
Conclusion: State That the Proposal's Unique Features
Will Produce the Best Solution for the Client 47
Chapter 6. Deliverables: Fit the Client's Goals 49
Power Paragraph 49
Applicable Proposal Sections 50
First Goal: State What the Client Has Requested as
Deliverables 51
Second Goal: List What Additional Deliverables
Will Be Provided 54
Conclusion: Explain How the Deliverables Meet
the Client's Goal 56
VI
Contents
Chapter 7. Cost: Deliver High Value 58
Power Paragraph 58
Applicable Proposal Sections 60
First Goal: State the Cost of the Proposal 61
Second Goal: List the Client's Expectations
Regarding Goals 63
Third Goal: Mention the Extras That Exceed
Expectations 65
Conclusion: Explain That Your Proposal Is a Perfect Fit 67
Chapter 8. Value Added: Clear Benefits for
the Client 69
Power Paragraph 70
Applicable Proposal Sections 71
First Goal: Identify the Value Added Beyond the
Proposal's Immediate Goals 72
Second Goal: Explain the Benefit of the Added Value 74
Conclusion: State How That Benefit Leads to Future
Opportunities 76
Part Two. Perfect Phrases for Business Plans 79
Chapter 9. Business Strategies 81
Common Strategies 81
Chapter 10.Typical Format: Matching Expectations 87
Business Plan Format 87
Section Format 92
Chapter 11. Customers: Great Ones Make
Great Businesses 95
What Is a Power Paragraph? 95
Power Paragraph 96
Applicable Plan Sections 97
VII
Contents
First Goal: Define the Customer Group 98
Second Goal: Show Importance and Spending Patterns 101
Third Goal: Add Emphasis Appropriate for the Business
Strategy 104
Conclusion: Restate That a Large Customer Group
Needs the Product or Service lu?
Chapter 12. Market Drivers: The Building
Blocks of Success HO
Power Paragraph 111
Applicable Plan Sections !12
First Goal: Identify the Market Drivers 113
Second Goal: Show Impact on Customers 116
Third Goal: Add Emphasis Appropriate for the Business
Strategy 118
Conclusion: Restate That the Company Can
Capital ize on the Opportu nity 121
Chapter 13. Market Size: Offer Plenty of Room
for Growth 124
Power Paragraph 125
Applicable Plan Sections 125
First Goal: Describe the Market and Indicate Its Size 126
Second Goal: Explain Why the Market Is Growing 129
Third Goal: Add Emphasis Appropriate for the Business
Strategy 131
Conclusion: The Company Is Relevant to Why the
Market Is Growing 134
Chapter 14. Market Niche: A Space That
Produces Profits 137
Power Paragraph 138
Applicable Plan Sections 139
First Goal: Describe the Market Niche 140
viii
Contents
Second Goal: Explain Why Your Product or Service Is
a Good Fit for That Niche 143
Third Goal: Add Emphasis Appropriate for the Business
Strategy 146
Conclusion: The Company Has Chosen a Market in
Which It Can Compete Successfully 149
Chapter 15. Competitive Advantage: How You
Standout 151
Power Paragraph 152
Applicable Plan Sections 152
First Goal: Describe the Advantage 153
Second Goal: Explain Why the Advantage Is Important 156
Third Goal: Add Emphasis Appropriate for the Business
Strategy 159
Conclusion: The Company's Key Advantage Will Give It a
Significant Market Share 162
Chapter 16. Margins: Predicting Business Strength 165
Power Paragraph 166
Applicable Plan Sections 167
First Goal: State What Your Margins Are and How They
Compare with Typical Margins 168
Second Goal: Explain the Business Factors That Allow
You to Have Strong Margins 171
Third Goal: Add Emphasis Appropriate for the Business
Strategy 174
Conclusion: Emphasize That Your Margins Will Continue
to Be Strong 177
Chapter 17. Start-Up Costs: Justified by the Market
Opportunity 180
Power Paragraph 181
Applicable Plan Sections 182
IX
Contents
First Goal: State the Amount of Money Needed and How
ItWillBeUsed 183
Second Goal: Explain the Impact of the Investment 186
Third Goal: If More Money Will Be Needed Later, Explain
When and How Much 189
Conclusion: The Money Will Provide You a Significant
Position in the Market 191
Chapter 18. Founder Financing: Show Commitment
to the Business 194
Elements of the Power Paragraph 195
Applicable Plan Sections 195
First Goal: State the Amount of Money Needed and
How Much Is Needed from Outside Investors or a
Bank Loan 196
Second Goal: State the Company's Current Funding,
Which Explains How It Has Been Financed to Date 199
Conclusion: State the Company's Investments and
Outstanding Loans After This Round of Financing 202 |
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| spelling | Debelak, Don Verfasser aut Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need Don Debelak Perfect pharases for business proposals & business plans New York McGraw-Hill 2006 XV, 203 S. txt rdacontent n rdamedia nc rdacarrier Proposal writing in business Proposal writing in business Terminology Business planning http://www.loc.gov/catdir/enhancements/fy0661/2006274974-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0661/2006274974-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029769&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Debelak, Don Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need Proposal writing in business Proposal writing in business Terminology Business planning |
| title | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need |
| title_alt | Perfect pharases for business proposals & business plans |
| title_auth | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need |
| title_exact_search | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need |
| title_exact_search_txtP | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need |
| title_full | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need Don Debelak |
| title_fullStr | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need Don Debelak |
| title_full_unstemmed | Perfect phrases for business proposals and business plans hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need Don Debelak |
| title_short | Perfect phrases for business proposals and business plans |
| title_sort | perfect phrases for business proposals and business plans hundreds of ready to use phrases for winning new clients launching new products and getting the funding you need |
| title_sub | hundreds of ready-to-use phrases for winning new clients, launching new products, and getting the funding you need |
| topic | Proposal writing in business Proposal writing in business Terminology Business planning |
| topic_facet | Proposal writing in business Proposal writing in business Terminology Business planning |
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