Holdings: Media economics :: THWS Bibkatalog

Media economics: theory and practice

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Bibliographic Details
Format:	Book
Language:	English
Published:	Mahwah, NJ Lawrence Erlbaum 2004
Edition:	3. ed.
Series:	LEA's communication series
Subjects:	Massamediaindustrie Médias - Aspect économique Massenmedien Mass media > Economic aspects Medienwirtschaft Medienökonomie USA Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Item Description:	Includes bibliographical references and indexes
Physical Description:	IX, 301 S. graph. Darst.
ISBN:	0805845801

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MARC


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Record in the Search Index

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adam_text	IMAGE 1 MEDIA ECONOMICS THEORY AND PRACTICE THIRD EDITION EDITED BY ALISON ALEXANDER UNIVERSITY OF GEORGIA JAMES OWERS GEORGIA STATE UNIVERSITY ROD CARVETH ROCLIESTER INSTITUTE OF TECLINOLOGY C. ANN HOLLIFIELD UNIVERSITY OF GEORGIA ALBERT N. GRECO FORDHAM UNIVERSITY LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS MAHWAH, NEW JERSEY LONDON IMAGE 2 C O N T E N TS PREFACE V II I ECONOMIC VALUE AND STRUCTURE 1 AN INTRODUCTION TO M E D IA ECONOMICS THEORY 3 AND PRACTICE JAMES OWERS, ROD CARVETH, AND ALISON ALEXANDER 2 ECONOMICS AND M E D IA REGULATION 49 ROBERT CORN-REVERE AND ROD CARVETH 3 STRUCTURE AND CHANGE: A COMMUNICATIONS INDUSTRY 69 OVERVIEW GARY W. OZANICH AND MICHAEL O. WIRTH 4 THE ECONOMICS OF INTERNATIONAL M E D IA 85 C. ANN HOLLIFIELD II INDUSTRIES AND PRACTICES 5 THE ECONOMICS OF THE D A I LY NEWSPAPER INDUSTRY 109 ROBERT G. PICARD 6 THE ECONOMICS OF BOOKS AND MAGAZINES 127 ALBERT N. GRECO V IMAGE 3 VI C O N T E N TS 7 THE BROADCAST TELEVISION NETWORKS 149 DOUGLAS A. FERGUSON 8 THE ECONOMICS OF THE CABLE INDUSTRY 173 BENJAMIN }. BATES AND TODD CHAMBERS 9 THE ECONOMICS OF HOUJAVOOD: M O N EY AND M E D IA 193 DOUGLAS GOMERY 10 THE ECONOMICS OF THE CONTEMPORARY RADIO INDUSTRY 207 ALAN B. ALBARRAN 11 THE ECONOMICS OF THE RECORDING INDUSTRY 221 ERIC W. ROTHENBUHLER AND TOM MCCOURT 12 THE ECONOMICS OF THE ADVERTISING INDUSTRY 249 MARY ALICE SHAVER 13 THE ECONOMICS OF ONLINE M E D IA 265 ROD CARVETH GLOSSARY 283 A U T H OR INDEX 295 SUBJECT INDEX 299
adam_txt	IMAGE 1 MEDIA ECONOMICS THEORY AND PRACTICE THIRD EDITION EDITED BY ALISON ALEXANDER UNIVERSITY OF GEORGIA JAMES OWERS GEORGIA STATE UNIVERSITY ROD CARVETH ROCLIESTER INSTITUTE OF TECLINOLOGY C. ANN HOLLIFIELD UNIVERSITY OF GEORGIA ALBERT N. GRECO FORDHAM UNIVERSITY LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS MAHWAH, NEW JERSEY LONDON IMAGE 2 C O N T E N TS PREFACE V II I ECONOMIC VALUE AND STRUCTURE 1 AN INTRODUCTION TO M E D IA ECONOMICS THEORY 3 AND PRACTICE JAMES OWERS, ROD CARVETH, AND ALISON ALEXANDER 2 ECONOMICS AND M E D IA REGULATION 49 ROBERT CORN-REVERE AND ROD CARVETH 3 STRUCTURE AND CHANGE: A COMMUNICATIONS INDUSTRY 69 OVERVIEW GARY W. OZANICH AND MICHAEL O. WIRTH 4 THE ECONOMICS OF INTERNATIONAL M E D IA 85 C. ANN HOLLIFIELD II INDUSTRIES AND PRACTICES 5 THE ECONOMICS OF THE D A I LY NEWSPAPER INDUSTRY 109 ROBERT G. PICARD 6 THE ECONOMICS OF BOOKS AND MAGAZINES 127 ALBERT N. GRECO V IMAGE 3 VI C O N T E N TS 7 THE BROADCAST TELEVISION NETWORKS 149 DOUGLAS A. FERGUSON 8 THE ECONOMICS OF THE CABLE INDUSTRY 173 BENJAMIN }. BATES AND TODD CHAMBERS 9 THE ECONOMICS OF HOUJAVOOD: M O N EY AND M E D IA 193 DOUGLAS GOMERY 10 THE ECONOMICS OF THE CONTEMPORARY RADIO INDUSTRY 207 ALAN B. ALBARRAN 11 THE ECONOMICS OF THE RECORDING INDUSTRY 221 ERIC W. ROTHENBUHLER AND TOM MCCOURT 12 THE ECONOMICS OF THE ADVERTISING INDUSTRY 249 MARY ALICE SHAVER 13 THE ECONOMICS OF ONLINE M E D IA 265 ROD CARVETH GLOSSARY 283 A U T H OR INDEX 295 SUBJECT INDEX 299
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spelling	Media economics theory and practice ed. by Alison Alexander ... 3. ed. Mahwah, NJ Lawrence Erlbaum 2004 IX, 301 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier LEA's communication series Includes bibliographical references and indexes Massamediaindustrie gtt Médias - Aspect économique Massenmedien Mass media Economic aspects Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Medienökonomie (DE-588)4623124-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Medienwirtschaft (DE-588)4129410-5 s Medienökonomie (DE-588)4623124-9 s 1\p DE-604 USA (DE-588)4078704-7 g 2\p DE-604 Alexander, Alison Sonstige oth SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015008442&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Media economics theory and practice Massamediaindustrie gtt Médias - Aspect économique Massenmedien Mass media Economic aspects Medienwirtschaft (DE-588)4129410-5 gnd Medienökonomie (DE-588)4623124-9 gnd
subject_GND	(DE-588)4129410-5 (DE-588)4623124-9 (DE-588)4078704-7 (DE-588)4143413-4
title	Media economics theory and practice
title_auth	Media economics theory and practice
title_exact_search	Media economics theory and practice
title_exact_search_txtP	Media economics theory and practice
title_full	Media economics theory and practice ed. by Alison Alexander ...
title_fullStr	Media economics theory and practice ed. by Alison Alexander ...
title_full_unstemmed	Media economics theory and practice ed. by Alison Alexander ...
title_short	Media economics
title_sort	media economics theory and practice
title_sub	theory and practice
topic	Massamediaindustrie gtt Médias - Aspect économique Massenmedien Mass media Economic aspects Medienwirtschaft (DE-588)4129410-5 gnd Medienökonomie (DE-588)4623124-9 gnd
topic_facet	Massamediaindustrie Médias - Aspect économique Massenmedien Mass media Economic aspects Medienwirtschaft Medienökonomie USA Aufsatzsammlung
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