Media economics: theory and practice
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah, NJ
Lawrence Erlbaum
2004
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | IX, 301 S. graph. Darst. |
| ISBN: | 0805845801 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804135709017112576 |
|---|---|
| adam_text | IMAGE 1
MEDIA ECONOMICS THEORY AND PRACTICE
THIRD EDITION
EDITED BY
ALISON ALEXANDER UNIVERSITY OF GEORGIA
JAMES OWERS GEORGIA STATE UNIVERSITY
ROD CARVETH
ROCLIESTER INSTITUTE OF TECLINOLOGY
C. ANN HOLLIFIELD UNIVERSITY OF GEORGIA
ALBERT N. GRECO FORDHAM UNIVERSITY
LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS MAHWAH, NEW JERSEY LONDON
IMAGE 2
C O N T E N TS
PREFACE V II
I ECONOMIC VALUE AND STRUCTURE
1 AN INTRODUCTION TO M E D IA ECONOMICS THEORY 3
AND PRACTICE JAMES OWERS, ROD CARVETH, AND ALISON ALEXANDER
2 ECONOMICS AND M E D IA REGULATION 49
ROBERT CORN-REVERE AND ROD CARVETH
3 STRUCTURE AND CHANGE: A COMMUNICATIONS INDUSTRY 69
OVERVIEW GARY W. OZANICH AND MICHAEL O. WIRTH
4 THE ECONOMICS OF INTERNATIONAL M E D IA 85
C. ANN HOLLIFIELD
II INDUSTRIES AND PRACTICES
5 THE ECONOMICS OF THE D A I LY NEWSPAPER INDUSTRY 109
ROBERT G. PICARD
6 THE ECONOMICS OF BOOKS AND MAGAZINES 127
ALBERT N. GRECO
V
IMAGE 3
VI C O N T E N TS
7 THE BROADCAST TELEVISION NETWORKS 149
DOUGLAS A. FERGUSON
8 THE ECONOMICS OF THE CABLE INDUSTRY 173
BENJAMIN }. BATES AND TODD CHAMBERS
9 THE ECONOMICS OF HOUJAVOOD: M O N EY AND M E D IA 193
DOUGLAS GOMERY
10 THE ECONOMICS OF THE CONTEMPORARY RADIO INDUSTRY 207
ALAN B. ALBARRAN
11 THE ECONOMICS OF THE RECORDING INDUSTRY 221
ERIC W. ROTHENBUHLER AND TOM MCCOURT
12 THE ECONOMICS OF THE ADVERTISING INDUSTRY 249
MARY ALICE SHAVER
13 THE ECONOMICS OF ONLINE M E D IA 265
ROD CARVETH
GLOSSARY 283
A U T H OR INDEX 295
SUBJECT INDEX 299
|
| adam_txt |
IMAGE 1
MEDIA ECONOMICS THEORY AND PRACTICE
THIRD EDITION
EDITED BY
ALISON ALEXANDER UNIVERSITY OF GEORGIA
JAMES OWERS GEORGIA STATE UNIVERSITY
ROD CARVETH
ROCLIESTER INSTITUTE OF TECLINOLOGY
C. ANN HOLLIFIELD UNIVERSITY OF GEORGIA
ALBERT N. GRECO FORDHAM UNIVERSITY
LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS MAHWAH, NEW JERSEY LONDON
IMAGE 2
C O N T E N TS
PREFACE V II
I ECONOMIC VALUE AND STRUCTURE
1 AN INTRODUCTION TO M E D IA ECONOMICS THEORY 3
AND PRACTICE JAMES OWERS, ROD CARVETH, AND ALISON ALEXANDER
2 ECONOMICS AND M E D IA REGULATION 49
ROBERT CORN-REVERE AND ROD CARVETH
3 STRUCTURE AND CHANGE: A COMMUNICATIONS INDUSTRY 69
OVERVIEW GARY W. OZANICH AND MICHAEL O. WIRTH
4 THE ECONOMICS OF INTERNATIONAL M E D IA 85
C. ANN HOLLIFIELD
II INDUSTRIES AND PRACTICES
5 THE ECONOMICS OF THE D A I LY NEWSPAPER INDUSTRY 109
ROBERT G. PICARD
6 THE ECONOMICS OF BOOKS AND MAGAZINES 127
ALBERT N. GRECO
V
IMAGE 3
VI C O N T E N TS
7 THE BROADCAST TELEVISION NETWORKS 149
DOUGLAS A. FERGUSON
8 THE ECONOMICS OF THE CABLE INDUSTRY 173
BENJAMIN }. BATES AND TODD CHAMBERS
9 THE ECONOMICS OF HOUJAVOOD: M O N EY AND M E D IA 193
DOUGLAS GOMERY
10 THE ECONOMICS OF THE CONTEMPORARY RADIO INDUSTRY 207
ALAN B. ALBARRAN
11 THE ECONOMICS OF THE RECORDING INDUSTRY 221
ERIC W. ROTHENBUHLER AND TOM MCCOURT
12 THE ECONOMICS OF THE ADVERTISING INDUSTRY 249
MARY ALICE SHAVER
13 THE ECONOMICS OF ONLINE M E D IA 265
ROD CARVETH
GLOSSARY 283
A U T H OR INDEX 295
SUBJECT INDEX 299 |
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| any_adam_object_boolean | 1 |
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| callnumber-subject | P - Philology and Linguistics |
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| discipline | Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Soziologie Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV021795861 |
| illustrated | Illustrated |
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| isbn | 0805845801 |
| language | English |
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| spelling | Media economics theory and practice ed. by Alison Alexander ... 3. ed. Mahwah, NJ Lawrence Erlbaum 2004 IX, 301 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier LEA's communication series Includes bibliographical references and indexes Massamediaindustrie gtt Médias - Aspect économique Massenmedien Mass media Economic aspects Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Medienökonomie (DE-588)4623124-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Medienwirtschaft (DE-588)4129410-5 s Medienökonomie (DE-588)4623124-9 s 1\p DE-604 USA (DE-588)4078704-7 g 2\p DE-604 Alexander, Alison Sonstige oth SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015008442&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Media economics theory and practice Massamediaindustrie gtt Médias - Aspect économique Massenmedien Mass media Economic aspects Medienwirtschaft (DE-588)4129410-5 gnd Medienökonomie (DE-588)4623124-9 gnd |
| subject_GND | (DE-588)4129410-5 (DE-588)4623124-9 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | Media economics theory and practice |
| title_auth | Media economics theory and practice |
| title_exact_search | Media economics theory and practice |
| title_exact_search_txtP | Media economics theory and practice |
| title_full | Media economics theory and practice ed. by Alison Alexander ... |
| title_fullStr | Media economics theory and practice ed. by Alison Alexander ... |
| title_full_unstemmed | Media economics theory and practice ed. by Alison Alexander ... |
| title_short | Media economics |
| title_sort | media economics theory and practice |
| title_sub | theory and practice |
| topic | Massamediaindustrie gtt Médias - Aspect économique Massenmedien Mass media Economic aspects Medienwirtschaft (DE-588)4129410-5 gnd Medienökonomie (DE-588)4623124-9 gnd |
| topic_facet | Massamediaindustrie Médias - Aspect économique Massenmedien Mass media Economic aspects Medienwirtschaft Medienökonomie USA Aufsatzsammlung |
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