Microeconomics for MBAs: the economic way of thinking for managers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge Univ. Pr.
2006
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 651-667) and index |
| Beschreibung: | XXIV, , 689 S. graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 0521859816 9780521859813 |
Internformat
MARC
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| 245 | 1 | 0 | |a Microeconomics for MBAs |b the economic way of thinking for managers |c Richard B. McKenzie, Dwight R. Lee |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Cambridge |b Cambridge Univ. Pr. |c 2006 | |
| 300 | |a XXIV, , 689 S. |b graph. Darst. |e 1 CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references (p. 651-667) and index | ||
| 650 | 7 | |a Management development |2 gtt | |
| 650 | 7 | |a Micro-economie |2 gtt | |
| 650 | 4 | |a Microéconomie | |
| 650 | 4 | |a Économie d'entreprise | |
| 650 | 4 | |a Microeconomics | |
| 650 | 4 | |a Managerial economics | |
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Datensatz im Suchindex
| _version_ | 1804135655220969472 |
|---|---|
| adam_text | CONTENTS
Preface page xvii
List of abbreviations and acnonyms xxv
1 Microeconomics: a way of thinking about business 1
Part I Theory and public policy applications 4
The emergence of a market 4
The economic problem 6
The scope of economics 9
Developing and using economic theories 10
Microeconomics and macroeconomics 12
Private property rights and the Prisoner s Dilemma game 15
Communal property rights 23
Perspective: The Tragedy of the Anticommons 28
Part II Organizational economics and management 32
How incentives count in business 32
Tying pay to performance 32
The role of incentives in firm successes and failures 36
Why incentives are important 37
The bottom line 41
Review questions 42
Appendix: I, Pencil 42
2 Competitive product markets and firm decisions 48
Part I Theory and public policy applications 49
The competitive market process 49
Supply and demand: a market model 51
The elements of demand 52
The elements of supply 57
Market equilibrium 60
Price ceilings and price floors 63
The efficiency of the competitive market model 65
Nonprice competition 67
Competition in the short run and the long run 70
Shortcomings of competitive markets 72
Perspective: Why Queues? 74
Part II Organizational economics and management 78
Overpaying and underpaying workers 78
Henry Ford s overpayment 78
Overpayments to prevent misuse of firm resources 83
When workers should not accept overpayments 84
The overpayment/underpayment connection 85
Mandatory retirement 86
The role of employers credible commitments 89
Breaking commitments 91
The abolition of mandatory retirement 95
The bottom line 96
Review questions 97
3 Principles of rational behavior in society and business 99
Part I Theory and public policy applications 99
Rationality: a basis for exploring human behavior 99
The acting individual 100
Rational behavior 100
Rational decisions in a constrained environment 101
The effects of time and risk on costs and benefits 106
What rational behavior does not mean 108
Disincentives in poverty relief 109
Perspective: Maslow s Hierarchy of Needs and Demand 111
Part II Organizational economics and management 119
The last period problem 119
Problems with the end of contracts 120
Solutions to the last period problem 121
The keiretsu as a solution to the last period problem 128
The role of markets in solving last period problems 130
Problems as a source of profits 131
The bottom line 132
Review questions 133
Contents
4 The logic of group behavior in business and elsewhere 134
Part II Theory and public policy applications 135
Common interest theory of group behavior 135
The economic theory of group behavior 13 7
Perspective: Management snooping 148
Part II Organizational economics and management 152
The value of tough bosses 152
Take this job and ... 152
Games workers play 154
Actual tough bosses 157
The role of the residual claimant 161
Risk taking, risk aversion, and firm ownership 165
Optimal shirking 169
The bottom line 169
Review questions 170
5 Government controls: how management incentives
are affected 172
Part I Theory and public policy applications 172
Who pays the tax? 172
Price and rent controls 175
Minimum wages 179
Pollution controls: external costs and benefits 189
Perspective: The Problem of Spam: for Spammers as Well as
Spammees 203
Part II Organizational economics and management 205
How honesty pays in business 205
The role of honesty in business 206
Games of trust 208
The role of hostages in business 211
Moral hazards and adverse selection 214
The bottom line 215
Review questions 216
Appendix: key econometric findings 217
6 Reasons for firms and incentives 219
Parti Theory and public policy applications 220
Firms and market efficiency 220
Reasons for firms 223
Changes in organizational costs 231
Overcoming the large numbers, Prisoner s Dilemma problems 233
Make or buy decisions 236
The franchise decision 244
Perspective: Evolutionary Foundations of Cooperation 248
Part II Organizational economics and management 251
Fringe benefits, incentives, and profits 251
Workers as profit centers 253
Optimum fringe benefits 254
Fringe benefits provided by large and small firms 255
The bottom line 257
Review questions 258
Appendix 259
7 Consumer choice and demand in traditional
and network markets 262
Part I Theory and public policy applications 263
Predicting consumer demand 263
Rational consumption: the concept of marginal utility 263
From individual demand to market demand 268
Elasticity: consumer s responsiveness to price changes 270
Applications of the concept of elasticity 276
Determinants of the price elasticity of demand 277
Changes in demand 279
Normal and inferior goods 280
Substitutes and complementary goods 282
Lagged demands and network effects 283
Rational addiction 285
Network effects 288
Objections to demand theory 289
Scarcity, abundance, and economic value 289
Perspective: Software Networks 290
Part II Organizational economics and management 292
Covering relocation costs of new hires 292
Covering the added housing costs of new hires 293
The logic of not fully compensating new hires for their added
housing costs 296
Contents
A few qualifications 297
The bottom line 298
Review questions 299
Appendix A: indifference curves and budget lines 300
Appendix B: common concerns relating to the law of demand 308
8 Production costs and business decisions 314
Parti Theory and public policy applications 315
Various cost conceptions 315
The special significance of marginal cost 319
The cost benefit trade off 323
The production function 326
Price and marginal cost: producing to maximize profits 328
From individual supply to market supply 331
Perspective: A Reason for Corporations: Cost Savings 332
Part II Organizational economics and management 333
Cutting health insurance costs 333
The national healthcare crisis and market forces 334
Business solutions for the healthcare crisis 337
Problems with MSAs 341
Business experience with MSAs 343
The bottom line 344
Review questions 345
9 Production costs in the short run and long run 347
Part I Theory and public policy applications 348
Fixed, variable, and total costs in the short run 348
Marginal and average costs in the short run 350
Marginal and average costs in the long run 353
Long run average and marginal cost curves 355
Industry differences in average cost 356
Shifts in the average and marginal cost curves 359
The very long run 359
Perspective: The Myth of the First Mover Advantage 361
Part II Organizational economics and management 364
Firms debt/equity structures and executive incentives 364
Debt and equity as alternative investment vehicles 365
Past failed incentives in the S L industry 368
Firm maturity and indebtedness 374
The bottom line consequences of firms financial structures 374
The bottom line 375
Review questions 376
Appendix: Choosing the most efficient resource combination:
isoquant and isocost curves 377
10 Firm production under idealized competitive conditions 381
Part I Theory and public policy applications 382
The four market structures 382
The perfect competitor s production decision 385
Maximizing short run profits 388
Minimizing short run losses 390
Producing over the long run 392
Marginal benefit vs. marginal cost 396
The efficiency of perfect competition: a critique 398
Price takers and price searchers 402
Perspective: The Innovator s Dilemma 403
Part II Organizational economics and management 409
The value of teams 409
Team production 409
Team size 413
Paying teams 414
Experimental evidence on the effectiveness of team pay 416
The bottom line 418
Review questions 420
Appendix: contestable markets 421
11 Monopoly power and firm pricing decisions 423
Part I Theory and public policy applications 424
The origins of monopoly 424
The limits of monopoly power 426
Equating marginal cost with marginal revenue 429
Short run profits and losses 433
Production over the long run 435
The comparative inefficiency of monopoly 437
Price discrimination 439
Contents
Applications of monopoly theory 445
The total cost of monopoly 448
Durable goods monopoly 450
The Microsoft monopoly 451
Perspective: The QWERTY Keyboard: A Case of Lock In? 454
Part II Organizational Economics and Management 458
Profits from creative pricing 458
Price discrimination in practice 459
Cartel cheating 465
Advantages of frequent flyer programs 467
The bottom line 469
Review questions 470
Appendix: marginal revenue curve: a graphical derivation 472
12 Firm strategy under imperfectly competitive
market conditions 476
Part I Theory and public policy applications 477
Monopolistic competition 477
Monopolistic competition in the short run 478
Monopolistic competition in the long run 479
Oligopoly 480
The oligopolist in the long run 484
Cartels: incentives to collude and to cheat 484
Cartels and the Nash equilibrium 487
Government regulation of cartels 489
The case of the natural monopoly 490
The public interest theory of monopoly regulation 495
Perspective: The Value of Mistreating Customers 497
Part II Organizational economics and management 503
Hostile takeovers as a check on managerial monopolies 503
Reasons for takeovers 504
The market for corporate control 505
The efficiency of takeovers 508
Takeover defenses 515
The bottom line 519
Review questions 520
Appendix: antitrust laws in the United States 521
13 Competitive and monopsonistic labor markets 526
Parti Theory and public policy applications 527
The demand for and supply of labor 527
Why wage rates differ 533
Monopsonistic labor markets 538
Perspective: Monopsony and the Minimum Wage 545
Part II Organizational economics and management 546
Paying for performance 546
The right pay 547
Piece rate pay and worker risk 551
Lincoln Electric s pay system 554
When managers can change the rate of piece rate pay 555
Two part pay systems 556
Why incentive pay equals higher pay 557
Honest dealing 559
Incentives in the Irvine Company rental contracts 561
The bottom line 564
Review questions 565
14 Problems in collective decision making 567
Part I Theory and public policy applications 568
The central tendency of a two party system 568
The economics of the voting rule 571
The inefficiencies of democracy 572
The economics and politics of business regulation 579
The efficiency of competition among governments 583
The economics of government bureaucracy 584
Making bureaucracy more competitive 587
Perspective: The Mathematics of Voting and Political Ignorance 589
Part II Organizational economics and management
applications 592
Why professors have tenure and business people don t 592
The nature of tenure 593
The costs and benefits of tenure to universities, professors, and
students 593
Worker managed universities and academic politics 595
Why business people don t have tenure 598
Tenure as a tournament 599
Contents
The bottom line 600
Review questions 601
15 International trade and finance 603
Part I Theory and public policy applications 605
International trade in goods 605
International finance 627
Perspective: Bastiat s Satirical Case for Free Trade: A Petition 638
Part II Organizational economics and management 642
The consequences of quicksilver capital for business and
government 642
Capital mobility and business competitiveness 644
Capital mobility and government competitiveness 644
The downside of capital mobility 647
The bottom line 649
Review questions 649
References 651
Index 668
|
| adam_txt |
CONTENTS
Preface page xvii
List of abbreviations and acnonyms xxv
1 Microeconomics: a way of thinking about business 1
Part I Theory and public policy applications 4
The emergence of a market 4
The economic problem 6
The scope of economics 9
Developing and using economic theories 10
Microeconomics and macroeconomics 12
Private property rights and the Prisoner's Dilemma game 15
Communal property rights 23
Perspective: The Tragedy of the Anticommons 28
Part II Organizational economics and management 32
How incentives count in business 32
Tying pay to performance 32
The role of incentives in firm successes and failures 36
Why incentives are important 37
The bottom line 41
Review questions 42
Appendix: "I, Pencil" 42
2 Competitive product markets and firm decisions 48
Part I Theory and public policy applications 49
The competitive market process 49
Supply and demand: a market model 51
The elements of demand 52
The elements of supply 57
Market equilibrium 60
Price ceilings and price floors 63
The efficiency of the competitive market model 65
Nonprice competition 67
Competition in the short run and the long run 70
Shortcomings of competitive markets 72
Perspective: Why Queues? 74
Part II Organizational economics and management 78
Overpaying and underpaying workers 78
Henry Ford's "overpayment" 78
Overpayments to prevent misuse of firm resources 83
When workers should not accept overpayments 84
The overpayment/underpayment connection 85
Mandatory retirement 86
The role of employers' "credible commitments" 89
Breaking commitments 91
The abolition of mandatory retirement 95
The bottom line 96
Review questions 97
3 Principles of rational behavior in society and business 99
Part I Theory and public policy applications 99
Rationality: a basis for exploring human behavior 99
The acting individual 100
Rational behavior 100
Rational decisions in a constrained environment 101
The effects of time and risk on costs and benefits 106
What rational behavior does not mean 108
Disincentives in poverty relief 109
Perspective: Maslow's Hierarchy of Needs and Demand 111
Part II Organizational economics and management 119
The last period problem 119
Problems with the end of contracts 120
Solutions to the last period problem 121
The keiretsu as a solution to the last period problem 128
The role of markets in solving last period problems 130
Problems as a source of profits 131
The bottom line 132
Review questions 133
Contents
4 The logic of group behavior in business and elsewhere 134
Part II Theory and public policy applications 135
Common interest theory of group behavior 135
The economic theory of group behavior 13 7
Perspective: Management snooping 148
Part II Organizational economics and management 152
The value of tough bosses 152
Take this job and . 152
Games workers play 154
Actual tough bosses 157
The role of the residual claimant 161
Risk taking, risk aversion, and firm ownership 165
Optimal shirking 169
The bottom line 169
Review questions 170
5 Government controls: how management incentives
are affected 172
Part I Theory and public policy applications 172
Who pays the tax? 172
Price and rent controls 175
Minimum wages 179
Pollution controls: external costs and benefits 189
Perspective: The Problem of Spam: for Spammers as Well as
Spammees 203
Part II Organizational economics and management 205
How honesty pays in business 205
The role of honesty in business 206
Games of trust 208
The role of "hostages" in business 211
Moral hazards and adverse selection 214
The bottom line 215
Review questions 216
Appendix: key econometric findings 217
6 Reasons for firms and incentives 219
Parti Theory and public policy applications 220
Firms and market efficiency 220
Reasons for firms 223
Changes in organizational costs 231
Overcoming the large numbers, Prisoner's Dilemma problems 233
Make or buy decisions 236
The franchise decision 244
Perspective: Evolutionary Foundations of Cooperation 248
Part II Organizational economics and management 251
Fringe benefits, incentives, and profits 251
Workers as profit centers 253
Optimum fringe benefits 254
Fringe benefits provided by large and small firms 255
The bottom line 257
Review questions 258
Appendix 259
7 Consumer choice and demand in traditional
and network markets 262
Part I Theory and public policy applications 263
Predicting consumer demand 263
Rational consumption: the concept of marginal utility 263
From individual demand to market demand 268
Elasticity: consumer's responsiveness to price changes 270
Applications of the concept of elasticity 276
Determinants of the price elasticity of demand 277
Changes in demand 279
Normal and inferior goods 280
Substitutes and complementary goods 282
Lagged demands and network effects 283
Rational addiction 285
Network effects 288
Objections to demand theory 289
Scarcity, abundance, and economic value 289
Perspective: Software Networks 290
Part II Organizational economics and management 292
Covering relocation costs of new hires 292
Covering the added housing costs of new hires 293
The logic of not fully compensating new hires for their added
housing costs 296
Contents
A few qualifications 297
The bottom line 298
Review questions 299
Appendix A: indifference curves and budget lines 300
Appendix B: common concerns relating to the law of demand 308
8 Production costs and business decisions 314
Parti Theory and public policy applications 315
Various cost conceptions 315
The special significance of marginal cost 319
The cost benefit trade off 323
The production function 326
Price and marginal cost: producing to maximize profits 328
From individual supply to market supply 331
Perspective: A Reason for Corporations: Cost Savings 332
Part II Organizational economics and management 333
Cutting health insurance costs 333
The national "healthcare crisis" and market forces 334
Business solutions for the healthcare crisis 337
Problems with MSAs 341
Business experience with MSAs 343
The bottom line 344
Review questions 345
9 Production costs in the short run and long run 347
Part I Theory and public policy applications 348
Fixed, variable, and total costs in the short run 348
Marginal and average costs in the short run 350
Marginal and average costs in the long run 353
Long run average and marginal cost curves 355
Industry differences in average cost 356
Shifts in the average and marginal cost curves 359
The very long run 359
Perspective: The Myth of the First Mover Advantage 361
Part II Organizational economics and management 364
Firms' debt/equity structures and executive incentives 364
Debt and equity as alternative investment vehicles 365
Past failed incentives in the S L industry 368
Firm maturity and indebtedness 374
The bottom line consequences of firms' financial structures 374
The bottom line 375
Review questions 376
Appendix: Choosing the most efficient resource combination:
isoquant and isocost curves 377
10 Firm production under idealized competitive conditions 381
Part I Theory and public policy applications 382
The four market structures 382
The perfect competitor's production decision 385
Maximizing short run profits 388
Minimizing short run losses 390
Producing over the long run 392
Marginal benefit vs. marginal cost 396
The efficiency of perfect competition: a critique 398
Price takers and price searchers 402
Perspective: The Innovator's Dilemma 403
Part II Organizational economics and management 409
The value of teams 409
Team production 409
Team size 413
Paying teams 414
Experimental evidence on the effectiveness of team pay 416
The bottom line 418
Review questions 420
Appendix: contestable markets 421
11 Monopoly power and firm pricing decisions 423
Part I Theory and public policy applications 424
The origins of monopoly 424
The limits of monopoly power 426
Equating marginal cost with marginal revenue 429
Short run profits and losses 433
Production over the long run 435
The comparative inefficiency of monopoly 437
Price discrimination 439
Contents
Applications of monopoly theory 445
The total cost of monopoly 448
Durable goods monopoly 450
The Microsoft monopoly 451
Perspective: The QWERTY Keyboard: A Case of Lock In? 454
Part II Organizational Economics and Management 458
Profits from creative pricing 458
Price discrimination in practice 459
Cartel cheating 465
Advantages of frequent flyer programs 467
The bottom line 469
Review questions 470
Appendix: marginal revenue curve: a graphical derivation 472
12 Firm strategy under imperfectly competitive
market conditions 476
Part I Theory and public policy applications 477
Monopolistic competition 477
Monopolistic competition in the short run 478
Monopolistic competition in the long run 479
Oligopoly 480
The oligopolist in the long run 484
Cartels: incentives to collude and to cheat 484
Cartels and the Nash equilibrium 487
Government regulation of cartels 489
The case of the natural monopoly 490
The public interest theory of monopoly regulation 495
Perspective: The Value of "Mistreating" Customers 497
Part II Organizational economics and management 503
"Hostile" takeovers as a check on managerial monopolies 503
Reasons for takeovers 504
The market for corporate control 505
The efficiency of takeovers 508
Takeover defenses 515
The bottom line 519
Review questions 520
Appendix: antitrust laws in the United States 521
13 Competitive and monopsonistic labor markets 526
Parti Theory and public policy applications 527
The demand for and supply of labor 527
Why wage rates differ 533
Monopsonistic labor markets 538
Perspective: Monopsony and the Minimum Wage 545
Part II Organizational economics and management 546
Paying for performance 546
The "right" pay 547
Piece rate pay and worker risk 551
Lincoln Electric's pay system 554
When managers can change the rate of piece rate pay 555
Two part pay systems 556
Why incentive pay equals higher pay 557
Honest dealing 559
Incentives in the Irvine Company rental contracts 561
The bottom line 564
Review questions 565
14 Problems in collective decision making 567
Part I Theory and public policy applications 568
The central tendency of a two party system 568
The economics of the voting rule 571
The inefficiencies of democracy 572
The economics and politics of business regulation 579
The efficiency of competition among governments 583
The economics of government bureaucracy 584
Making bureaucracy more competitive 587
Perspective: The Mathematics of Voting and Political Ignorance 589
Part II Organizational economics and management
applications 592
Why professors have tenure and business people don't 592
The nature of tenure 593
The costs and benefits of tenure to universities, professors, and
students 593
Worker managed universities and academic politics 595
Why business people don't have tenure 598
Tenure as a tournament 599
Contents
The bottom line 600
Review questions 601
15 International trade and finance 603
Part I Theory and public policy applications 605
International trade in goods 605
International finance 627
Perspective: Bastiat's Satirical Case for Free Trade: "A Petition" 638
Part II Organizational economics and management 642
The consequences of "quicksilver capital" for business and
government 642
Capital mobility and business competitiveness 644
Capital mobility and government competitiveness 644
The downside of capital mobility 647
The bottom line 649
Review questions 649
References 651
Index 668 |
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| edition | 1. publ. |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV021781886 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:41:52Z |
| indexdate | 2024-07-09T20:43:57Z |
| institution | BVB |
| isbn | 0521859816 9780521859813 |
| language | English |
| lccn | 2006296041 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014994649 |
| oclc_num | 62307707 |
| open_access_boolean | |
| owner | DE-1051 DE-19 DE-BY-UBM DE-1028 DE-N2 DE-945 DE-522 DE-188 |
| owner_facet | DE-1051 DE-19 DE-BY-UBM DE-1028 DE-N2 DE-945 DE-522 DE-188 |
| physical | XXIV, , 689 S. graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Cambridge Univ. Pr. |
| record_format | marc |
| spelling | McKenzie, Richard B. 1942- Verfasser (DE-588)120862093 aut Microeconomics for MBAs the economic way of thinking for managers Richard B. McKenzie, Dwight R. Lee 1. publ. Cambridge Cambridge Univ. Pr. 2006 XXIV, , 689 S. graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 651-667) and index Management development gtt Micro-economie gtt Microéconomie Économie d'entreprise Microeconomics Managerial economics Business economics (DE-588)4507951-1 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Mikroökonomie (DE-588)4039225-9 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Business economics (DE-588)4507951-1 s DE-188 Mikroökonomie (DE-588)4039225-9 s Betriebswirtschaftslehre (DE-588)4069402-1 s 1\p DE-604 Lee, Dwight R. 1941- Sonstige (DE-588)138833966 oth http://www.loc.gov/catdir/enhancements/fy0642/2006296041-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0642/2006296041-t.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014994649&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McKenzie, Richard B. 1942- Microeconomics for MBAs the economic way of thinking for managers Management development gtt Micro-economie gtt Microéconomie Économie d'entreprise Microeconomics Managerial economics Business economics (DE-588)4507951-1 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Mikroökonomie (DE-588)4039225-9 gnd |
| subject_GND | (DE-588)4507951-1 (DE-588)4069402-1 (DE-588)4039225-9 (DE-588)4123623-3 |
| title | Microeconomics for MBAs the economic way of thinking for managers |
| title_auth | Microeconomics for MBAs the economic way of thinking for managers |
| title_exact_search | Microeconomics for MBAs the economic way of thinking for managers |
| title_exact_search_txtP | Microeconomics for MBAs the economic way of thinking for managers |
| title_full | Microeconomics for MBAs the economic way of thinking for managers Richard B. McKenzie, Dwight R. Lee |
| title_fullStr | Microeconomics for MBAs the economic way of thinking for managers Richard B. McKenzie, Dwight R. Lee |
| title_full_unstemmed | Microeconomics for MBAs the economic way of thinking for managers Richard B. McKenzie, Dwight R. Lee |
| title_short | Microeconomics for MBAs |
| title_sort | microeconomics for mbas the economic way of thinking for managers |
| title_sub | the economic way of thinking for managers |
| topic | Management development gtt Micro-economie gtt Microéconomie Économie d'entreprise Microeconomics Managerial economics Business economics (DE-588)4507951-1 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Mikroökonomie (DE-588)4039225-9 gnd |
| topic_facet | Management development Micro-economie Microéconomie Économie d'entreprise Microeconomics Managerial economics Business economics Betriebswirtschaftslehre Mikroökonomie Lehrbuch |
| url | http://www.loc.gov/catdir/enhancements/fy0642/2006296041-d.html http://www.loc.gov/catdir/enhancements/fy0642/2006296041-t.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014994649&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT mckenzierichardb microeconomicsformbastheeconomicwayofthinkingformanagers AT leedwightr microeconomicsformbastheeconomicwayofthinkingformanagers |