Best practice cases in branding: lessons from the worldś strongest brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle Rivers, NJ
Pearson Education
2003
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 288 S. graph. Darst. |
| ISBN: | 0131411330 |
Internformat
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Datensatz im Suchindex
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| adam_text | BEST PRACTICE CASES IN BRANDING:
Lessons from the World s Strongest Brands
Table of Contents
Preface
Biography
Case 1 Levi Strauss Co.: Creating a Sub Brand 1
Case 2 Intel Corporation: Branding an Ingredient 21
Case 3 The California Milk Processor Board: Branding a Commodity 47
Case 4 Red Bull: Building Brand Equity in New Ways 69
Case 5 MTV: Building Brand Resonance 93
Case 6 Nike: Building a Global Brand 119
Case 7 DuPont: Managing a Corporate Brand 145
Case 8 Nivea: Managing a Brand Hierarchy 165
Case 9 Starbucks Corporation: Managing a High Growth Brand 195
Case 10 Yahoo!: Managing an Internet Brand 215
Case 11 Snapple: Revitalizing a Brand 237
Case 12 Accenture: Rebranding and Repositioning a Global Brand 255
|
| adam_txt |
BEST PRACTICE CASES IN BRANDING:
Lessons from the World's Strongest Brands
Table of Contents
Preface
Biography
Case 1 Levi Strauss Co.: Creating a Sub Brand 1
Case 2 Intel Corporation: Branding an Ingredient 21
Case 3 The California Milk Processor Board: Branding a Commodity 47
Case 4 Red Bull: Building Brand Equity in New Ways 69
Case 5 MTV: Building Brand Resonance 93
Case 6 Nike: Building a Global Brand 119
Case 7 DuPont: Managing a Corporate Brand 145
Case 8 Nivea: Managing a Brand Hierarchy 165
Case 9 Starbucks Corporation: Managing a High Growth Brand 195
Case 10 Yahoo!: Managing an Internet Brand 215
Case 11 Snapple: Revitalizing a Brand 237
Case 12 Accenture: Rebranding and Repositioning a Global Brand 255 |
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| spelling | Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut Best practice cases in branding lessons from the worldś strongest brands Kevin Lane Keller Upper Saddle Rivers, NJ Pearson Education 2003 288 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Brand name products Management Brand name products Management Case studies Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Markenpolitik (DE-588)4144679-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014992071&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Best practice cases in branding lessons from the worldś strongest brands |
| title_auth | Best practice cases in branding lessons from the worldś strongest brands |
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| title_exact_search_txtP | Best practice cases in branding lessons from the worldś strongest brands |
| title_full | Best practice cases in branding lessons from the worldś strongest brands Kevin Lane Keller |
| title_fullStr | Best practice cases in branding lessons from the worldś strongest brands Kevin Lane Keller |
| title_full_unstemmed | Best practice cases in branding lessons from the worldś strongest brands Kevin Lane Keller |
| title_short | Best practice cases in branding |
| title_sort | best practice cases in branding lessons from the worlds strongest brands |
| title_sub | lessons from the worldś strongest brands |
| topic | Brand name products Management Brand name products Management Case studies Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Management Brand name products Management Case studies Markenpolitik Fallstudiensammlung |
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