Basic marketing: a marketing strategy planning approach
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
McGraw-Hill Irwin
2008
|
| Edition: | 16. ed. |
| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | Getr. Zählung Ill., graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 007352980X 9780073529806 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021772863 | ||
| 003 | DE-604 | ||
| 005 | 20071005 | ||
| 007 | t | ||
| 008 | 061018s2008 xxuad|| |||| 00||| eng d | ||
| 010 | |a 2006023229 | ||
| 020 | |a 007352980X |c alk. paper |9 0-07-352980-X | ||
| 020 | |a 9780073529806 |9 978-0-07-352980-6 | ||
| 035 | |a (OCoLC)70698854 | ||
| 035 | |a (DE-599)BVBBV021772863 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-703 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Basic marketing |b a marketing strategy planning approach |c William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
| 250 | |a 16. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill Irwin |c 2008 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. |e 1 CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cannon, Joseph P. |e Verfasser |4 aut | |
| 700 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0617/2006023229.html |3 Table of contents only | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014985774 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804135641529712640 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)12861949X |
| author_facet | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_role | aut aut aut |
| author_sort | Perreault, William D. |
| author_variant | w d p wd wdp j p c jp jpc e j m ej ejm |
| building | Verbundindex |
| bvnumber | BV021772863 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)70698854 (DE-599)BVBBV021772863 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 16. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01658nam a2200457zc 4500</leader><controlfield tag="001">BV021772863</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20071005 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">061018s2008 xxuad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2006023229</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">007352980X</subfield><subfield code="c">alk. paper</subfield><subfield code="9">0-07-352980-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780073529806</subfield><subfield code="9">978-0-07-352980-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)70698854</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021772863</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Perreault, William D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Basic marketing</subfield><subfield code="b">a marketing strategy planning approach</subfield><subfield code="c">William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">16. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston [u.a.]</subfield><subfield code="b">McGraw-Hill Irwin</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Getr. Zählung</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="e">1 CD-ROM (12 cm)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cannon, Joseph P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">McCarthy, Edmund Jerome</subfield><subfield code="d">1928-2015</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)12861949X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip0617/2006023229.html</subfield><subfield code="3">Table of contents only</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014985774</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV021772863 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:39:02Z |
| indexdate | 2024-07-09T20:43:44Z |
| institution | BVB |
| isbn | 007352980X 9780073529806 |
| language | English |
| lccn | 2006023229 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014985774 |
| oclc_num | 70698854 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | Getr. Zählung Ill., graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| spelling | Perreault, William D. Verfasser aut Basic marketing a marketing strategy planning approach William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy 16. ed. Boston [u.a.] McGraw-Hill Irwin 2008 Getr. Zählung Ill., graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 Cannon, Joseph P. Verfasser aut McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut http://www.loc.gov/catdir/toc/ecip0617/2006023229.html Table of contents only 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 Basic marketing a marketing strategy planning approach Marketing Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Basic marketing a marketing strategy planning approach |
| title_auth | Basic marketing a marketing strategy planning approach |
| title_exact_search | Basic marketing a marketing strategy planning approach |
| title_exact_search_txtP | Basic marketing a marketing strategy planning approach |
| title_full | Basic marketing a marketing strategy planning approach William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
| title_fullStr | Basic marketing a marketing strategy planning approach William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
| title_full_unstemmed | Basic marketing a marketing strategy planning approach William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
| title_short | Basic marketing |
| title_sort | basic marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketing Marketingmanagement |
| url | http://www.loc.gov/catdir/toc/ecip0617/2006023229.html |
| work_keys_str_mv | AT perreaultwilliamd basicmarketingamarketingstrategyplanningapproach AT cannonjosephp basicmarketingamarketingstrategyplanningapproach AT mccarthyedmundjerome basicmarketingamarketingstrategyplanningapproach |