Basic marketing: a marketing strategy planning approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill Irwin
2008
|
| Ausgabe: | 16. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents only |
| Beschreibung: | Getr. Zählung Ill., graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 007352980X 9780073529806 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021772863 | ||
| 003 | DE-604 | ||
| 005 | 20071005 | ||
| 007 | t | ||
| 008 | 061018s2008 xxuad|| |||| 00||| eng d | ||
| 010 | |a 2006023229 | ||
| 020 | |a 007352980X |c alk. paper |9 0-07-352980-X | ||
| 020 | |a 9780073529806 |9 978-0-07-352980-6 | ||
| 035 | |a (OCoLC)70698854 | ||
| 035 | |a (DE-599)BVBBV021772863 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 | |
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| 100 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Basic marketing |b a marketing strategy planning approach |c William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
| 250 | |a 16. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill Irwin |c 2008 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. |e 1 CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
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| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cannon, Joseph P. |e Verfasser |4 aut | |
| 700 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0617/2006023229.html |3 Table of contents only | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014985774 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804135641529712640 |
|---|---|
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| author | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)12861949X |
| author_facet | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_role | aut aut aut |
| author_sort | Perreault, William D. |
| author_variant | w d p wd wdp j p c jp jpc e j m ej ejm |
| building | Verbundindex |
| bvnumber | BV021772863 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)70698854 (DE-599)BVBBV021772863 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 16. ed. |
| format | Book |
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| id | DE-604.BV021772863 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:39:02Z |
| indexdate | 2024-07-09T20:43:44Z |
| institution | BVB |
| isbn | 007352980X 9780073529806 |
| language | English |
| lccn | 2006023229 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014985774 |
| oclc_num | 70698854 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | Getr. Zählung Ill., graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| spelling | Perreault, William D. Verfasser aut Basic marketing a marketing strategy planning approach William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy 16. ed. Boston [u.a.] McGraw-Hill Irwin 2008 Getr. Zählung Ill., graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 Cannon, Joseph P. Verfasser aut McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut http://www.loc.gov/catdir/toc/ecip0617/2006023229.html Table of contents only 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 Basic marketing a marketing strategy planning approach Marketing Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Basic marketing a marketing strategy planning approach |
| title_auth | Basic marketing a marketing strategy planning approach |
| title_exact_search | Basic marketing a marketing strategy planning approach |
| title_exact_search_txtP | Basic marketing a marketing strategy planning approach |
| title_full | Basic marketing a marketing strategy planning approach William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
| title_fullStr | Basic marketing a marketing strategy planning approach William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
| title_full_unstemmed | Basic marketing a marketing strategy planning approach William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
| title_short | Basic marketing |
| title_sort | basic marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketing Marketingmanagement |
| url | http://www.loc.gov/catdir/toc/ecip0617/2006023229.html |
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