Marketing research: Marketing engineering applications
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ.
Prentice Hall
2003
|
| Edition: | 2nd ed. |
| Subjects: | |
| Physical Description: | 39 S. Ill. |
| ISBN: | 0130084557 |
Staff View
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV021772837 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:39:02Z |
| indexdate | 2024-07-09T20:43:44Z |
| institution | BVB |
| isbn | 0130084557 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014985746 |
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| physical | 39 S. Ill. |
| publishDate | 2003 |
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| publishDateSort | 2003 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Lilien, Gary L. Verfasser aut Marketing research Marketing engineering applications Gary L. Lilien ; Arving Rangaswamy 2nd ed. Upper Saddle River, NJ. Prentice Hall 2003 39 S. Ill. txt rdacontent n rdamedia nc rdacarrier Datenverarbeitung Marketing research Data processing Marketing Case studies Marketing Data processing Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s 1\p DE-604 Rangaswamy, Arvind Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lilien, Gary L. Rangaswamy, Arvind Marketing research Marketing engineering applications Datenverarbeitung Marketing research Data processing Marketing Case studies Marketing Data processing Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Marketing research Marketing engineering applications |
| title_auth | Marketing research Marketing engineering applications |
| title_exact_search | Marketing research Marketing engineering applications |
| title_exact_search_txtP | Marketing research Marketing engineering applications |
| title_full | Marketing research Marketing engineering applications Gary L. Lilien ; Arving Rangaswamy |
| title_fullStr | Marketing research Marketing engineering applications Gary L. Lilien ; Arving Rangaswamy |
| title_full_unstemmed | Marketing research Marketing engineering applications Gary L. Lilien ; Arving Rangaswamy |
| title_short | Marketing research |
| title_sort | marketing research marketing engineering applications |
| title_sub | Marketing engineering applications |
| topic | Datenverarbeitung Marketing research Data processing Marketing Case studies Marketing Data processing Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Datenverarbeitung Marketing research Data processing Marketing Case studies Marketing Data processing Marktforschung Marketingforschung Marketing Fallstudiensammlung |
| work_keys_str_mv | AT liliengaryl marketingresearchmarketingengineeringapplications AT rangaswamyarvind marketingresearchmarketingengineeringapplications |