APA (7th ed.) Citation

Lilien, G. L., & Rangaswamy, A. (2003). Marketing research: Marketing engineering applications (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Marketing Research: Marketing Engineering Applications. 2nd ed. Upper Saddle River, NJ: Prentice Hall, 2003.

MLA (9th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Marketing Research: Marketing Engineering Applications. 2nd ed. Prentice Hall, 2003.