Essential readings in marketing:
A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
Marketing Science Inst.
2006
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic. |
| Physical Description: | 196 S. |
| ISBN: | 9780965711456 0965711455 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV021771526 | ||
| 003 | DE-604 | ||
| 005 | 20140408 | ||
| 007 | t | ||
| 008 | 061017s2006 |||| 00||| eng d | ||
| 020 | |a 9780965711456 |9 978-0-9657114-5-6 | ||
| 020 | |a 0965711455 |9 0-9657114-5-5 | ||
| 035 | |a (OCoLC)68922038 | ||
| 035 | |a (DE-599)BVBBV021771526 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 |a DE-19 |a DE-739 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 016.6588 |2 22 | |
| 084 | |a CW 7500 |0 (DE-625)19206: |2 rvk | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a WIR 800f |2 stub | ||
| 245 | 1 | 0 | |a Essential readings in marketing |c Leigh McAlister ..., eds. |
| 264 | 1 | |a Cambridge, Mass. |b Marketing Science Inst. |c 2006 | |
| 300 | |a 196 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic. | |
| 650 | 4 | |a Marketing - Bibliographie | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 4 | |a Marketing - Résumés analytiques | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing |v Abstracts | |
| 650 | 4 | |a Marketing |v Bibliography | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4006432-3 |a Bibliografie |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a MacAlister, Leigh |4 edt | |
| 856 | 4 | 2 | |m GBV Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014984446&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014984446 | ||
Record in the Search Index
| _version_ | 1804135639459823616 |
|---|---|
| adam_text | ESSENTIAL READINGS IN MARKETING LEIGH MCALISTER, RUTH N. BOLTON, AND
ROSS RIZLEY, EDITORS MARKETING SCIENCE INSTITUTE CAMBRIDGE, AM 02138 USA
CONTENTS* INTRODUCTION TOWARD A COMMON KNOWLEDGE BASE NEW PRODUCTS,
GROWTH, AND INNOVATION 7 BRANDING AND BRAND EQUITY 25 METRICS LINKING
MARKETING TO FINANCIAL PERFOR.MANCE 35 MANAGING RELATIONSHIPS WITH
CUSTOMERS AND ORGANIZATIONS 47 THE ROLE OF MARKETING 63 RESEARCH TOOLS
81 MARKETING MIX 105 CUSTOMER INSIGHT 141 STRATEGY 165
|
| adam_txt |
ESSENTIAL READINGS IN MARKETING LEIGH MCALISTER, RUTH N. BOLTON, AND
ROSS RIZLEY, EDITORS MARKETING SCIENCE INSTITUTE CAMBRIDGE, AM 02138 USA
CONTENTS* INTRODUCTION TOWARD A COMMON KNOWLEDGE BASE NEW PRODUCTS,
GROWTH, AND INNOVATION 7 BRANDING AND BRAND EQUITY 25 METRICS LINKING
MARKETING TO FINANCIAL PERFOR.MANCE 35 MANAGING RELATIONSHIPS WITH
CUSTOMERS AND ORGANIZATIONS 47 THE ROLE OF MARKETING 63 RESEARCH TOOLS
81 MARKETING MIX 105 CUSTOMER INSIGHT 141 STRATEGY 165 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author2 | MacAlister, Leigh |
| author2_role | edt |
| author2_variant | l m lm |
| author_facet | MacAlister, Leigh |
| building | Verbundindex |
| bvnumber | BV021771526 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QP 630 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)68922038 (DE-599)BVBBV021771526 |
| dewey-full | 016.6588 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 016 - Of works on specific subjects |
| dewey-raw | 016.6588 |
| dewey-search | 016.6588 |
| dewey-sort | 216.6588 |
| dewey-tens | 010 - Bibliography |
| discipline | Allgemeines Psychologie Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Psychologie Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01770nam a2200469 c 4500</leader><controlfield tag="001">BV021771526</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140408 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">061017s2006 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780965711456</subfield><subfield code="9">978-0-9657114-5-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0965711455</subfield><subfield code="9">0-9657114-5-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)68922038</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021771526</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">016.6588</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CW 7500</subfield><subfield code="0">(DE-625)19206:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Essential readings in marketing</subfield><subfield code="c">Leigh McAlister ..., eds.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, Mass.</subfield><subfield code="b">Marketing Science Inst.</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">196 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Bibliographie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Recherche</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Résumés analytiques</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Abstracts</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Bibliography</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4006432-3</subfield><subfield code="a">Bibliografie</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">MacAlister, Leigh</subfield><subfield code="4">edt</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">GBV Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014984446&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014984446</subfield></datafield></record></collection> |
| genre | (DE-588)4006432-3 Bibliografie gnd-content |
| genre_facet | Bibliografie |
| id | DE-604.BV021771526 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T15:38:36Z |
| indexdate | 2024-07-09T20:43:42Z |
| institution | BVB |
| isbn | 9780965711456 0965711455 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014984446 |
| oclc_num | 68922038 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-739 |
| owner_facet | DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-739 |
| physical | 196 S. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Marketing Science Inst. |
| record_format | marc |
| spelling | Essential readings in marketing Leigh McAlister ..., eds. Cambridge, Mass. Marketing Science Inst. 2006 196 S. txt rdacontent n rdamedia nc rdacarrier A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic. Marketing - Bibliographie Marketing - Recherche Marketing - Résumés analytiques Marketing research Marketing Abstracts Marketing Bibliography Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4006432-3 Bibliografie gnd-content Marketing (DE-588)4037589-4 s DE-604 MacAlister, Leigh edt GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014984446&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Essential readings in marketing Marketing - Bibliographie Marketing - Recherche Marketing - Résumés analytiques Marketing research Marketing Abstracts Marketing Bibliography Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4006432-3 |
| title | Essential readings in marketing |
| title_auth | Essential readings in marketing |
| title_exact_search | Essential readings in marketing |
| title_exact_search_txtP | Essential readings in marketing |
| title_full | Essential readings in marketing Leigh McAlister ..., eds. |
| title_fullStr | Essential readings in marketing Leigh McAlister ..., eds. |
| title_full_unstemmed | Essential readings in marketing Leigh McAlister ..., eds. |
| title_short | Essential readings in marketing |
| title_sort | essential readings in marketing |
| topic | Marketing - Bibliographie Marketing - Recherche Marketing - Résumés analytiques Marketing research Marketing Abstracts Marketing Bibliography Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Bibliographie Marketing - Recherche Marketing - Résumés analytiques Marketing research Marketing Abstracts Marketing Bibliography Marketing Bibliografie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014984446&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT macalisterleigh essentialreadingsinmarketing |