Essential readings in marketing:
A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic.
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Inst.
2006
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic. |
| Beschreibung: | 196 S. |
| ISBN: | 9780965711456 0965711455 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | ESSENTIAL READINGS IN MARKETING LEIGH MCALISTER, RUTH N. BOLTON, AND
ROSS RIZLEY, EDITORS MARKETING SCIENCE INSTITUTE CAMBRIDGE, AM 02138 USA
CONTENTS* INTRODUCTION TOWARD A COMMON KNOWLEDGE BASE NEW PRODUCTS,
GROWTH, AND INNOVATION 7 BRANDING AND BRAND EQUITY 25 METRICS LINKING
MARKETING TO FINANCIAL PERFOR.MANCE 35 MANAGING RELATIONSHIPS WITH
CUSTOMERS AND ORGANIZATIONS 47 THE ROLE OF MARKETING 63 RESEARCH TOOLS
81 MARKETING MIX 105 CUSTOMER INSIGHT 141 STRATEGY 165
|
| adam_txt |
ESSENTIAL READINGS IN MARKETING LEIGH MCALISTER, RUTH N. BOLTON, AND
ROSS RIZLEY, EDITORS MARKETING SCIENCE INSTITUTE CAMBRIDGE, AM 02138 USA
CONTENTS* INTRODUCTION TOWARD A COMMON KNOWLEDGE BASE NEW PRODUCTS,
GROWTH, AND INNOVATION 7 BRANDING AND BRAND EQUITY 25 METRICS LINKING
MARKETING TO FINANCIAL PERFOR.MANCE 35 MANAGING RELATIONSHIPS WITH
CUSTOMERS AND ORGANIZATIONS 47 THE ROLE OF MARKETING 63 RESEARCH TOOLS
81 MARKETING MIX 105 CUSTOMER INSIGHT 141 STRATEGY 165 |
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| discipline_str_mv | Allgemeines Psychologie Wirtschaftswissenschaften |
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| index_date | 2024-07-02T15:38:36Z |
| indexdate | 2024-07-09T20:43:42Z |
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| isbn | 9780965711456 0965711455 |
| language | English |
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| spelling | Essential readings in marketing Leigh McAlister ..., eds. Cambridge, Mass. Marketing Science Inst. 2006 196 S. txt rdacontent n rdamedia nc rdacarrier A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic. Marketing - Bibliographie Marketing - Recherche Marketing - Résumés analytiques Marketing research Marketing Abstracts Marketing Bibliography Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4006432-3 Bibliografie gnd-content Marketing (DE-588)4037589-4 s DE-604 MacAlister, Leigh edt GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014984446&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Essential readings in marketing Marketing - Bibliographie Marketing - Recherche Marketing - Résumés analytiques Marketing research Marketing Abstracts Marketing Bibliography Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4006432-3 |
| title | Essential readings in marketing |
| title_auth | Essential readings in marketing |
| title_exact_search | Essential readings in marketing |
| title_exact_search_txtP | Essential readings in marketing |
| title_full | Essential readings in marketing Leigh McAlister ..., eds. |
| title_fullStr | Essential readings in marketing Leigh McAlister ..., eds. |
| title_full_unstemmed | Essential readings in marketing Leigh McAlister ..., eds. |
| title_short | Essential readings in marketing |
| title_sort | essential readings in marketing |
| topic | Marketing - Bibliographie Marketing - Recherche Marketing - Résumés analytiques Marketing research Marketing Abstracts Marketing Bibliography Marketing (DE-588)4037589-4 gnd |
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