MacAlister, L. (2006). Essential readings in marketing. Marketing Science Inst.
Chicago Style (17th ed.) CitationMacAlister, Leigh. Essential Readings in Marketing. Cambridge, Mass: Marketing Science Inst, 2006.
MLA (9th ed.) CitationMacAlister, Leigh. Essential Readings in Marketing. Marketing Science Inst, 2006.
Warning: These citations may not always be 100% accurate.