Winning elections with political marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Haworth Press
2006
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 239 S. Ill. |
| ISBN: | 9780789033697 0789033690 0789033704 9780789033703 |
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| 245 | 1 | 0 | |a Winning elections with political marketing |c Philip John Davies, Bruce I. Newman, eds. |
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| 300 | |a XIII, 239 S. |b Ill. | ||
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| 650 | 4 | |a Publicité politique - États-Unis | |
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| adam_text | WINNING ELECTIONS WITH POLITICAL MARKETING PHILIP JOHN DAVIES BRUCE I.
NEWMAN EDITORS THE HAWORTH PRESS NEW YORK * LONDON * OXFORD CONTENTS
ABOUT THE EDITORS IX CONTRIBUTORS XI INTRODUCTION. POLITICAL MARKETING
AS ELECTIONS APPROACH IN THE UNITED STATES AND THE UNITED KINGDOM 1
PHILIP JOHN DAVIES BRUCE I. NEWMAN SECTION I: MARKET CONTEXTS AND
DEVELOPING POLICY CHAPTER 1. VOTER RESEARCH AND MARKET POSITIONING:
TRIANGULATION AND ITS IMPLICATIONS FOR POLICY DEVELOPMENT 11 ROBERT M.
WORCESTER PAUL R. BAINES INTRODUCTION 11 MARKET PO SITIONING: POLICY AND
MES S AGE DIS SEMINATION 12 THE MORRIS CONCEPT OF TRIANGULATION 15 THE
WORCESTER CONCEPT OF TRIANGULATION 18 BUILDING THE MODEL: THE POLITICAL
TRIANGLE 18 LEADER AND PARTY IMAGE - 22 MANAGERIAL IMPLICATIONS AND
FURTHER RESEARCH * 27 CONCLUSION 28 CHAPTER 2. MAPPING A MARKET
ORIENTATION: CAN WE DETECT POLITICAL MARKETING ONLY THROUGH THE LENS OF
HINDSIGHT? 33 DARREN G. LILLEKER RALPH NEGRINE INTRODUCTION 33
METHODOLOGY 35 WHAT IS A POLITICAL MARKET ORIENTATION? 36 MEASURING
POLITICAL MARKETING 40 IDENTIFYING A MARKET ORIENTATION 51 SECTION II:
POLITICAL MARKETING FOR ELITES AND MASSES CHAPTER 3. NOT AS RICH AS YOU
THINK: CLASS, RHETORIC, AND CANDIDATE PORTRAYAL DURING NATIONAL
ELECTIONS IN THE UNITED STATES AND THE UNITED KINGDOM 59 ROBERT BUSBY
FRAMEWORK MARGARET THATCHER JOHN MAJOR TONY BLAIR PLAYING THE VICTIM:
AMERICA S PRESIDENTIAL ELECTION, 1992 GEORGE W. BUSH: A REGULAR GUY? THE
DEMOCRATS HOWARD DEAN JOHN KERRY JOHN EDWARDS CONCLUSIONS 60 64 66 61 68
71 74 74 15 16 11 CHAPTER 4. MARKETING PARTIES IN A CANDIDATE-CENTERED
POLITY: THE REPUBLICAN PARTY AND GEORGE W. BUSH 81 PETER N. UBERTACCIO
PRESIDENTIAL PARTY LEADERSHIP 83 GEORGE W. BUSH AND REPUBLICAN PARTY
LEADERSHIP 90 THE PROSPECTS FOR MARKETING PARTIES IN THE TWENTY-FIRST
CENTURY 99 CHAPTER 5. GRASS ROOTS LOBBYING: MARKETING POLITICS AND
POLICY BEYOND THE BELTWAY 105 CONOR MCGRATH INTRODUCTION: GRASS ROOTS
LOBBYING 105 GRASS ROOTS CAMPAIGNS AND POLITICAL MARKETING 106 GRASS
ROOTS LOBBYING: THE ELECTORAL CONNECTION 111 QUANTITY AND QUALITY 115
TECHNIQUES IN GRASS ROOTS LOBBYING 119 GRASS TOPS CAMPAIGNS 121
CONCLUSION 123 CHAPTER 6. POLITICAL CONSULTING AND THE MARKET: WHO
LOBBIES FOR THE POOR? 131 GARY WASSERMAN MOBILIZING SKILLS FOR
NONTRADITIONAL CLIENTS 133 GOING BEYOND THE CLIENT BASE TO USE THE MEDIA
136 INCENTIVES FOR GOING BEYOND THE WELL-PAYING CLIENT 138 FOUNDATIONS
OUGHT TO BE INTERESTED, BUT THEY RE NOT 139 OBSTACLES TO PUBLIC SERVICE
CONSULTING OUTSIDE AND INSIDE THE PROFESSION 140 LESSONS LEARNED, ALL
TOO SLOWLY . 143 SECTION III: POLITICAL DEVELOPMENTS AND THE CONTEXTS
FOR MARKETING CHAPTER 7. POLITICAL PARTIES, THEIR E-NEWSLETTERS AND
SUBSCRIBERS: ONE-NIGHT STAND OR A MARRIAGE MADE IN HEAVEN ? 149 NIGEL
JACKSON THE USE OF E-MAIL AND E-NEWSLETTERS IN POLITICAL CAMPAIGNING 150
RELATIONSHIP MARKETING 153 METHODOLOGY 157 FIELDWORK 158 CONCLUSION 169
CHAPTER 8. FIRST HURDLES: THE EVOLUTION OF THE PRE-PRIMARY AND PRIMARY
STAGES OF AMERICAN PRESIDENTIAL ELECTIONS 177 DENNIS W. JOHNSON RUNNING
FOR PRESIDENT 177 THE CANDIDATES 183 PRE-PRIMARY STAGE 187 THE PRIMARIES
192 CONCLUSION 201 APPENDIX: OFFICIAL CANDIDATES FOR PRESIDENCY*
REPUBLICAN, DEMOCRATIC, AND PRINCIPAL THIRD PARTY 203 CHAPTER 9. RUNNING
CLEAN IN THE AMERICAN STATES: EXPERIENCE WITH PUBLIC FUNDING OF
ELECTIONS 211 CARL W. STENBERG BASIC FEATURES OF PUBLIC FINANCING
SYSTEMS 211 THE CASE FOR*AND AGAINST*PUBLIC FINANCING 215 STATE
EXPERIENCES WITH RUNNING CLEAN 218 LOOKING AHEAD 224 INDEX 227
|
| adam_txt |
WINNING ELECTIONS WITH POLITICAL MARKETING PHILIP JOHN DAVIES BRUCE I.
NEWMAN EDITORS THE HAWORTH PRESS NEW YORK * LONDON * OXFORD CONTENTS
ABOUT THE EDITORS IX CONTRIBUTORS XI INTRODUCTION. POLITICAL MARKETING
AS ELECTIONS APPROACH IN THE UNITED STATES AND THE UNITED KINGDOM 1
PHILIP JOHN DAVIES BRUCE I. NEWMAN SECTION I: MARKET CONTEXTS AND
DEVELOPING POLICY CHAPTER 1. VOTER RESEARCH AND MARKET POSITIONING:
TRIANGULATION AND ITS IMPLICATIONS FOR POLICY DEVELOPMENT 11 ROBERT M.
WORCESTER PAUL R. BAINES INTRODUCTION 11 MARKET PO SITIONING: POLICY AND
MES S AGE DIS SEMINATION 12 THE MORRIS CONCEPT OF TRIANGULATION 15 THE
WORCESTER CONCEPT OF TRIANGULATION 18 BUILDING THE MODEL: THE POLITICAL
TRIANGLE 18 LEADER AND PARTY IMAGE - 22 MANAGERIAL IMPLICATIONS AND
FURTHER RESEARCH * 27 CONCLUSION 28 CHAPTER 2. MAPPING A MARKET
ORIENTATION: CAN WE DETECT POLITICAL MARKETING ONLY THROUGH THE LENS OF
HINDSIGHT? 33 DARREN G. LILLEKER RALPH NEGRINE INTRODUCTION 33
METHODOLOGY 35 WHAT IS A POLITICAL MARKET ORIENTATION? 36 MEASURING
POLITICAL MARKETING 40 IDENTIFYING A MARKET ORIENTATION 51 SECTION II:
POLITICAL MARKETING FOR ELITES AND MASSES CHAPTER 3. NOT AS RICH AS YOU
THINK: CLASS, RHETORIC, AND CANDIDATE PORTRAYAL DURING NATIONAL
ELECTIONS IN THE UNITED STATES AND THE UNITED KINGDOM 59 ROBERT BUSBY
FRAMEWORK MARGARET THATCHER JOHN MAJOR TONY BLAIR PLAYING THE VICTIM:
AMERICA'S PRESIDENTIAL ELECTION, 1992 GEORGE W. BUSH: A REGULAR GUY? THE
DEMOCRATS HOWARD DEAN JOHN KERRY JOHN EDWARDS CONCLUSIONS 60 64 66 61 68
71 74 74 15 16 11 CHAPTER 4. MARKETING PARTIES IN A CANDIDATE-CENTERED
POLITY: THE REPUBLICAN PARTY AND GEORGE W. BUSH 81 PETER N. UBERTACCIO
PRESIDENTIAL PARTY LEADERSHIP 83 GEORGE W. BUSH AND REPUBLICAN PARTY
LEADERSHIP 90 THE PROSPECTS FOR MARKETING PARTIES IN THE TWENTY-FIRST
CENTURY 99 CHAPTER 5. GRASS ROOTS LOBBYING: MARKETING POLITICS AND
POLICY "BEYOND THE BELTWAY" 105 CONOR MCGRATH INTRODUCTION: GRASS ROOTS
LOBBYING 105 GRASS ROOTS CAMPAIGNS AND POLITICAL MARKETING 106 GRASS
ROOTS LOBBYING: THE ELECTORAL CONNECTION 111 QUANTITY AND QUALITY 115
TECHNIQUES IN GRASS ROOTS LOBBYING 119 GRASS TOPS CAMPAIGNS 121
CONCLUSION 123 CHAPTER 6. POLITICAL CONSULTING AND THE MARKET: WHO
LOBBIES FOR THE POOR? 131 GARY WASSERMAN MOBILIZING SKILLS FOR
NONTRADITIONAL CLIENTS 133 GOING BEYOND THE CLIENT BASE TO USE THE MEDIA
136 INCENTIVES FOR GOING BEYOND THE WELL-PAYING CLIENT 138 FOUNDATIONS
OUGHT TO BE INTERESTED, BUT THEY'RE NOT 139 OBSTACLES TO PUBLIC SERVICE
CONSULTING OUTSIDE AND INSIDE THE PROFESSION 140 LESSONS LEARNED, ALL
TOO SLOWLY . 143 SECTION III: POLITICAL DEVELOPMENTS AND THE CONTEXTS
FOR MARKETING CHAPTER 7. POLITICAL PARTIES, THEIR E-NEWSLETTERS AND
SUBSCRIBERS: "ONE-NIGHT STAND" OR A "MARRIAGE MADE IN HEAVEN"? 149 NIGEL
JACKSON THE USE OF E-MAIL AND E-NEWSLETTERS IN POLITICAL CAMPAIGNING 150
RELATIONSHIP MARKETING 153 METHODOLOGY 157 FIELDWORK 158 CONCLUSION 169
CHAPTER 8. FIRST HURDLES: THE EVOLUTION OF THE PRE-PRIMARY AND PRIMARY
STAGES OF AMERICAN PRESIDENTIAL ELECTIONS 177 DENNIS W. JOHNSON RUNNING
FOR PRESIDENT 177 THE CANDIDATES 183 PRE-PRIMARY STAGE 187 THE PRIMARIES
192 CONCLUSION 201 APPENDIX: OFFICIAL CANDIDATES FOR PRESIDENCY*
REPUBLICAN, DEMOCRATIC, AND PRINCIPAL THIRD PARTY 203 CHAPTER 9. RUNNING
CLEAN IN THE AMERICAN STATES: EXPERIENCE WITH PUBLIC FUNDING OF
ELECTIONS 211 CARL W. STENBERG BASIC FEATURES OF PUBLIC FINANCING
SYSTEMS 211 THE CASE FOR*AND AGAINST*PUBLIC FINANCING 215 STATE
EXPERIENCES WITH "RUNNING CLEAN" 218 LOOKING AHEAD 224 INDEX 227 |
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| publisher | Haworth Press |
| record_format | marc |
| spelling | Winning elections with political marketing Philip John Davies, Bruce I. Newman, eds. New York [u.a.] Haworth Press 2006 XIII, 239 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Campagnes électorales - Gestion - Grande-Bretagne Campagnes électorales - Gestion - États-Unis Campagnes électorales - Grande-Bretagne Campagnes électorales - Grande-Bretagne ram Campagnes électorales - États-Unis Campagnes électorales - États-Unis ram Communication en politique - Grande-Bretagne ram Communication en politique - États-Unis ram Marketing politique - Grande-Bretagne ram Marketing politique - États-Unis ram Publicité politique - Grande-Bretagne Publicité politique - États-Unis Political campaigns United States Political campaigns Great Britain Campaign management United States Campaign management Great Britain Advertising, Political United States Advertising, Political Great Britain Politisches Engagement (DE-588)4076232-4 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf Großbritannien USA Großbritannien (DE-588)4022153-2 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s Politisches Engagement (DE-588)4076232-4 s Großbritannien (DE-588)4022153-2 g DE-604 Davies, Philip 1948- Sonstige (DE-588)128443383 oth http://www.loc.gov/catdir/toc/ecip067/2006002180.html Table of contents only GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014980733&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Winning elections with political marketing Campagnes électorales - Gestion - Grande-Bretagne Campagnes électorales - Gestion - États-Unis Campagnes électorales - Grande-Bretagne Campagnes électorales - Grande-Bretagne ram Campagnes électorales - États-Unis Campagnes électorales - États-Unis ram Communication en politique - Grande-Bretagne ram Communication en politique - États-Unis ram Marketing politique - Grande-Bretagne ram Marketing politique - États-Unis ram Publicité politique - Grande-Bretagne Publicité politique - États-Unis Political campaigns United States Political campaigns Great Britain Campaign management United States Campaign management Great Britain Advertising, Political United States Advertising, Political Great Britain Politisches Engagement (DE-588)4076232-4 gnd Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)4076232-4 (DE-588)4064292-6 (DE-588)4022153-2 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | Winning elections with political marketing |
| title_auth | Winning elections with political marketing |
| title_exact_search | Winning elections with political marketing |
| title_exact_search_txtP | Winning elections with political marketing |
| title_full | Winning elections with political marketing Philip John Davies, Bruce I. Newman, eds. |
| title_fullStr | Winning elections with political marketing Philip John Davies, Bruce I. Newman, eds. |
| title_full_unstemmed | Winning elections with political marketing Philip John Davies, Bruce I. Newman, eds. |
| title_short | Winning elections with political marketing |
| title_sort | winning elections with political marketing |
| topic | Campagnes électorales - Gestion - Grande-Bretagne Campagnes électorales - Gestion - États-Unis Campagnes électorales - Grande-Bretagne Campagnes électorales - Grande-Bretagne ram Campagnes électorales - États-Unis Campagnes électorales - États-Unis ram Communication en politique - Grande-Bretagne ram Communication en politique - États-Unis ram Marketing politique - Grande-Bretagne ram Marketing politique - États-Unis ram Publicité politique - Grande-Bretagne Publicité politique - États-Unis Political campaigns United States Political campaigns Great Britain Campaign management United States Campaign management Great Britain Advertising, Political United States Advertising, Political Great Britain Politisches Engagement (DE-588)4076232-4 gnd Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | Campagnes électorales - Gestion - Grande-Bretagne Campagnes électorales - Gestion - États-Unis Campagnes électorales - Grande-Bretagne Campagnes électorales - États-Unis Communication en politique - Grande-Bretagne Communication en politique - États-Unis Marketing politique - Grande-Bretagne Marketing politique - États-Unis Publicité politique - Grande-Bretagne Publicité politique - États-Unis Political campaigns United States Political campaigns Great Britain Campaign management United States Campaign management Great Britain Advertising, Political United States Advertising, Political Great Britain Politisches Engagement Wahlkampf Großbritannien USA Aufsatzsammlung |
| url | http://www.loc.gov/catdir/toc/ecip067/2006002180.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014980733&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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