Verfügbarkeit: Yield management

Yield management: [strategies for the service industries]

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Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	London Thomson 2006
Ausgabe:	2. ed., reprint.
Schlagworte:	Revenue Management Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XIV, 345 S. Ill., graph. Darst.
ISBN:	0826448259 9780826448255

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Contents Editors and Contributors vii Foreword xii Sir Michael Bishop Introduction xiii PART I The Principles of Yield Management 1 A Strategic Approach to Yield Management Sheryl E. Kimes 3 2 Economic Theory of Pricing for the Hospitality and Tourism Industry David A. Edgar 15 3 Legal Aspects Mike Boella 32 4 Quantitative Aspects of Yield Management Robert Raeside and David Windle 45 PART II Models of Yield Management 5 Perspectives on Pricing Decision in the Inclusive Holiday Industry Eric Laws 69 6 Defining Yield Management and Measuring Its Impact on Hotel Performance Peter Jones 85 7 MERLIN: Model to Evaluate Revenue and Loadings for Intercity ¡an S. A. Hood 98 PART III Decision Support 8 Decision-Making Ian Yeoman and Anthony Ingold 111 vi Contents 9 Productivity and Yield Management Una McMahon-Beattie, Anthony Ingold and Darren Lee-Ross 131 10 Computerized Yield Management Systems: Lessons from the Airline Industry Nick Johns 140 11 Revenue Management over the Internet: A Study of the Irish Hotel Industry Breffni Noone and Neil Andrews 149 12 The Use of Marketing Information Systems and Yield Management in the Hospitality Industry Hilary Main 162 PART IV Service Sector Studies 13 Yield Management and the Airline Industry Anthony Ingold and Jeremy R. Huyton 179 14 Yield Management in Budget Airlines Gerald L. Barlow 198 15 Revenue Management in Scottish Visitor Attractions Anna Leask, Alan Fyall and Philip Goulding 211 16 Yield Management Practices Una McMahon-Beattie and Kevin Donaghy 233 17 Application of Yield Management to the Hotel Industry Jeremy R. Huyton and Sarah Thomas 256 18 Yield Management and the Restaurant Industry Fiona Whelan-Ryan 271 19 Capacity Management in the Cruise Industry Julian Iloseason 289 20 Capacity Management in the Football Industry Gerald L. Barlow 303 21 Conference Sector Capacity Management Jerry Hartley and Peter Rand 315 Endnote Sir Rocco Forte 339 Index 343
adam_txt	Contents Editors and Contributors vii Foreword xii Sir Michael Bishop Introduction xiii PART I The Principles of Yield Management 1 A Strategic Approach to Yield Management Sheryl E. Kimes 3 2 Economic Theory of Pricing for the Hospitality and Tourism Industry David A. Edgar 15 3 Legal Aspects Mike Boella 32 4 Quantitative Aspects of Yield Management Robert Raeside and David Windle 45 PART II Models of Yield Management 5 Perspectives on Pricing Decision in the Inclusive Holiday Industry Eric Laws 69 6 Defining Yield Management and Measuring Its Impact on Hotel Performance Peter Jones 85 7 MERLIN: Model to Evaluate Revenue and Loadings for Intercity ¡an S. A. Hood 98 PART III Decision Support 8 Decision-Making Ian Yeoman and Anthony Ingold 111 vi Contents 9 Productivity and Yield Management Una McMahon-Beattie, Anthony Ingold and Darren Lee-Ross 131 10 Computerized Yield Management Systems: Lessons from the Airline Industry Nick Johns 140 11 Revenue Management over the Internet: A Study of the Irish Hotel Industry Breffni Noone and Neil Andrews 149 12 The Use of Marketing Information Systems and Yield Management in the Hospitality Industry Hilary Main 162 PART IV Service Sector Studies 13 Yield Management and the Airline Industry Anthony Ingold and Jeremy R. Huyton 179 14 Yield Management in Budget Airlines Gerald L. Barlow 198 15 Revenue Management in Scottish Visitor Attractions Anna Leask, Alan Fyall and Philip Goulding 211 16 Yield Management Practices Una McMahon-Beattie and Kevin Donaghy 233 17 Application of Yield Management to the Hotel Industry Jeremy R. Huyton and Sarah Thomas 256 18 Yield Management and the Restaurant Industry Fiona Whelan-Ryan 271 19 Capacity Management in the Cruise Industry Julian Iloseason 289 20 Capacity Management in the Football Industry Gerald L. Barlow 303 21 Conference Sector Capacity Management Jerry Hartley and Peter Rand 315 Endnote Sir Rocco Forte 339 Index 343
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physical	XIV, 345 S. Ill., graph. Darst.
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spelling	Yield management [strategies for the service industries] ed. by Anthony Ingold ... 2. ed., reprint. London Thomson 2006 XIV, 345 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Revenue Management (DE-588)4444408-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Revenue Management (DE-588)4444408-4 s DE-604 Ingold, Anthony Sonstige oth Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014973436&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Yield management [strategies for the service industries] Revenue Management (DE-588)4444408-4 gnd
subject_GND	(DE-588)4444408-4 (DE-588)4143413-4
title	Yield management [strategies for the service industries]
title_auth	Yield management [strategies for the service industries]
title_exact_search	Yield management [strategies for the service industries]
title_exact_search_txtP	Yield management [strategies for the service industries]
title_full	Yield management [strategies for the service industries] ed. by Anthony Ingold ...
title_fullStr	Yield management [strategies for the service industries] ed. by Anthony Ingold ...
title_full_unstemmed	Yield management [strategies for the service industries] ed. by Anthony Ingold ...
title_short	Yield management
title_sort	yield management strategies for the service industries
title_sub	[strategies for the service industries]
topic	Revenue Management (DE-588)4444408-4 gnd
topic_facet	Revenue Management Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014973436&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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