Consumer behavior:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Houghton Mifflin
2007
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | Getr. Zählung ill. 26 cm |
| ISBN: | 0618643729 9780618643721 9780618731817 0618731814 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021759497 | ||
| 003 | DE-604 | ||
| 005 | 20121015 | ||
| 007 | t | ||
| 008 | 061009s2007 xxua||| |||| 00||| eng d | ||
| 010 | |a 2005936320 | ||
| 020 | |a 0618643729 |c main student text |9 0-618-64372-9 | ||
| 020 | |a 9780618643721 |9 978-0-618-64372-1 | ||
| 020 | |a 9780618731817 |9 978-0-618-73181-7 | ||
| 020 | |a 0618731814 |c exam copy |9 0-618-73181-4 | ||
| 035 | |a (OCoLC)67345414 | ||
| 035 | |a (DE-599)BVBBV021759497 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-703 |a DE-N2 |a DE-521 |a DE-188 | ||
| 050 | 0 | |a HF5415.32 | |
| 082 | 0 | |a 658.8/342 |2 22 | |
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Hoyer, Wayne D. |e Verfasser |0 (DE-588)137908571 |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior |c Wayne D. Hoyer ; Deborah J. MacInnis |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Houghton Mifflin |c 2007 | |
| 300 | |a Getr. Zählung |b ill. |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a MacInnis, Deborah J. |e Verfasser |0 (DE-588)134232992 |4 aut | |
| 856 | 4 | 2 | |m SWBplus Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972595&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014972595 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804135621035294720 |
|---|---|
| adam_text | BRIEF CONTENTS PARO, AN INTRODUCTION TO CONSUMER BEHAVIOR 1
UNDERSTANDING CONSUMER BEHAVIOR 2 2 DEVELOPING AND USING INFORMATION
ABOUT CONSUMER BEHAVIOR 21 THE PSYCHOLOGICAL CORE 47 3 MOTIVATION,
ABILITY, AND OPPORTUNITY 48 4 EXPOSURE, ATTENTION, AND PERCEPTION 72 5
KNOWLEDGE AND UNDERSTANDING 95 6 ATTITUDES BASED ON HIGH CONSUMER EFFORT
124 ? ATTITUDES BASED ON LOW CONSUMER EFFORT 149 8 MEMORY AND RETRIEVAL
169 PARTJS THE PROCESS OF MAKING DECISIONS 193 9 PROBLEM RECOGNITION AND
INFORMATION SEARCH 194 10 JUDGMENT AND DECISION MAKING BASED ON HIGH
CONSUMER EFFORT 219 11 JUDGMENT AND DECISION MAKING BASED ON LOW
CONSUMER EFFORT 246 12 POST-DECISION PROCESSES 271 PARU THE CONSUMER S
CULTURE 299 13 CONSUMER DIVERSITY 300 14 SOCIAL CLASS AND HOUSEHOLD
INFLUENCES 329 15 PSYCHOGRAPHICS: VALUES, PERSONALITY, AND LIFESTYLES
360 16 SOCIAL INFLUENCES ON CONSUMER BEHAVIOR 390 JPARTJ CONSUMER
BEHAVIOR OUTCOMES 421 17 ADOPTION OF, RESISTANCE TO, AND DIFFUSION OF
INNOVATIONS 422 18 SYMBOLIC CONSUMER BEHAVIOR 449 PART 6 CONSUMER
WELFARE 479 19 CONSUMERISM AND PUBLIC POLICY ISSUES 480 20 THE DARK SIDE
OF CONSUMER BEHAVIOR AND MARKETING 506 CONTENTS PART AN INTRODUCTION TO
CONSUMER BEHAVIOR UNDERSTANDING CONSUMER BEHAVIOR INTRODUCTION: SWATCH
MAKES TIME FOR LUXURY 2 DEFINING CONSUMER BEHAVIOR 3 CONSUMER BEHAVIOR
INVOLVES PRODUCTS, SERVICES, ACTIVITIES, AND IDEAS 3 CONSUMER BEHAVIOR
INVOLVES MORE THAN BUYING 4 CONSUMER BEHAVIOR IS A DYNAMIC PROCESS 5
CONSUMER BEHAVIOR CAN INVOLVE MANY PEOPLE 5 CONSUMER BEHAVIOR INVOLVES
MANY DECISIONS 5 WHAT AFFECTS CONSUMER BEHAVIOR? 11 THE PSYCHOLOGICAL
CORE: INTERNAL CONSUMER PROCESSES 13 THE PROCESS OF MAKING DECISIONS 14
THE CONSUMER S CULTURE: EXTERNAL PROCESSES 15 CONSUMER BEHAVIOR OUTCOMES
15 WHO BENEFITS FROM THE STUDY OF CONSUMER BEHAVIOR? 17 MARKETING
MANAGERS 17 ETHICISTS AND ADVOCACY GROUPS 17 PUBLIC POLICY MAKERS AND
REGULATORS 18 ACADEMICS 18 CONSUMERS 19 SUMMARY 19 QUESTIONS FOR REVIEW
AND DISCUSSION EXERCISES 20 20 DEVELOPING AND USING INFORMATION ABOUT
CONSUMER BEHAVIOR INTRODUCTION: PROCTER & GAMBLE: ALWAYS TESTING,
TESTING, TESTING 21 21 CONSUMER BEHAVIOR RESEARCH METHODS 22 SURVEYS 23
FOCUS GROUPS 24 INTERVIEWS 25 STORYTELLING 26 USE OF PHOTOGRAPHY AND
PICTURES 26 DIARIES 27 EXPERIMENTS 27 FIELD EXPERIMENTS 28 CONJOINT
ANALYSIS 28 OBSERVATIONS 28 PURCHASE PANELS 29 DATABASE MARKETING 30
TYPES OF CONSUMER RESEARCHERS 30 IN-HOUSE MARKETING RESEARCH DEPARTMENTS
EXTERNAL MARKETING RESEARCH FIRMS 31 ADVERTISING AGENCIES 32 SYNDICATED
DATA SERVICES 32 RETAILERS 33 RESEARCH FOUNDATIONS/TRADE GROUPS 33
GOVERNMENT 33 31 CONSUMER ORGANI2ATIONS 34 ACADEMICS AND ACADEMIC
RESEARCH CENTERS 34 MARKETING IMPLICATIONS OF CONSUMER BEHAVIOR 35
DEVELOPING A CUSTOMER-ORIENTED STRATEGY 35 SELECTING THE TARGET MARKET
36 POSITIONING 37 DEVELOPING PRODUCTS OR SERVICES 37 MAKING PROMOTION
(MARKETING COMMUNICATIONS) DECISIONS 38 MAKING PRICING DECISIONS 41
MAKING DISTRIBUTION DECISIONS 42 ETHICAL ISSUES IN CONSUMER RESEARCH 43
THE POSITIVE ASPECTS OF CONSUMER RESEARCH 43 THE NEGATIVE ASPECTS OF
CONSUMER RESEARCH 44 SUMMARY 45 QUESTIONS FOR REVIEW AND DISCUSSION 46
EXERCISES 46 VILL CONTENTS PART THE PSYCHOLOGICAL CORE 3 MOTIVATION,
ABILITY, AND OPPORTUNITY INTRODUCTION: ING DIRECT MAKES SAVING SIMPLE 48
48 49 CONSUMER MOTIVATION AND ITS EFFECTS GOAL RELEVANT BEHAVIOR 49
HIGH-EFFORT INFORMATION PROCESSING AND DECISION MAKING 51 FELT
INVOLVEMENT 51 OBJECTS OF INVOLVEMENT 52 WHAT AFFECTS MOTIVATION? 54
PERSONAL RELEVANCE 54 MARKETING IMPLICATIONS 54 VALUES, GOALS, AND NEEDS
55 MARKETING IMPLICATIONS 61 PERCEIVED RISK 62 MARKETING IMPLICATIONS 64
INCONSISTENCY WITH ATTITUDES 64 CONSUMER ABILITY: RESOURCES TO ACT 65
PRODUCT KNOWLEDGE AND EXPERIENCE 65 COGNITIVE STYLE 65 4 EXPOSURE,
ATTENTION, AND PERCEPTION INTRODUCTION: PRODUCT PLACEMENT GROWS MORE
PROMINENT 66 COMPLEXITY OF INFORMATION 66 INTELLIGENCE, EDUCATION, AND
AGE MONEY 66 MARKETING IMPLICATIONS 67 CONSUMER OPPORTUNITY 67 TIME 67
DISTRACTION 68 AMOUNT OF INFORMATION 68 REPETITION OF INFORMATION 68
CONTROL OF INFORMATION 68 MARKETING IMPLICATIONS 69 SUMMARY 70 QUESTIONS
FOR REVIEW AND DISCUSSION EXERCISES 70 70 72 72 EXPOSURE 73 MARKETING
IMPLICATIONS FACTORS INFLUENCING EXPOSURE MARKETING IMPLICATIONS
SELECTIVE EXPOSURE 75 MEASURING EXPOSURE 77 73 74 75 ATTENTION 77
CHARACTERISTICS OF ATTENTION 77 FOCAL AND NONFOCAL ATTENTION 78
MARKETING IMPLICATIONS 80 CUSTOMER SEGMENTS DEFINED BY ATTENTION
HABITUATION 84 MARKETING IMPLICATIONS 84 PERCEPTION 84 PERCEIVING
THROUGH VISION 84 MARKETING IMPLICATIONS 85 83 PERCEIVING THROUGH
HEARING 85 MARKETING IMPLICATIONS 85 PERCEIVING THROUGH TASTE 86
MARKETING IMPLICATIONS 87 PERCEIVING THROUGH SMELL 87 MARKETING
IMPLICATIONS 88 PERCEIVING THROUGH TOUCH 88 WHEN DO WE PERCEIVE STIMULI?
89 MARKETING IMPLICATIONS 89 MARKETING IMPLICATIONS 90 MARKETING
IMPLICATIONS 91 HOW DO CONSUMERS PERCEIVE A STIMULUS? SUMMARY 92
QUESTIONS FOR REVIEW AND DISCUSSION 93 EXERCISES 93 91 CONTENTS TX
KNOWLEDGE AND UNDERSTANDING INTRODUCTION: MAKINGTHEAPPLEIPODICONIC 95 95
OVERVIEW OF KNOWLEDGE AND UNDERSTANDING 97 MARKETING IMPLICATIONS 107
WHY CONSUMERS DIFFER IN THEIR KNOWLEDGE KNOWLEDGE CONTENT 98 SCHEMAS AND
ASSOCIATIONS 98 TYPES OF SCHEMAS 98 IMAGES 99 MARKETING IMPLICATIONS 100
SCRIPTS 102 ; IMPLICATIONS 102 108 KNOWLEDGE STRUCTURE 103 CATEGORIES
AND THEIR STRUCTURE 103 MARKETING IMPLICATIONS 104 MARKETING
IMPLICATIONS 106 GOAT-DERIVED CATEGORIES 106 USING KNOWLEDGE TO
UNDERSTAND CATEGORIZATION 109 MARKETING IMPLICATIONS NO COMPREHENSION
110 SUBJECTIVE COMPREHENSION 113 MARKETING IMPLICATIONS 113 CONSUMER
INFERENCES 114 ETHICAL ISSUES 121 SUMMARY 121 QUESTIONS FOR REVIEW AND
DISCUSSION EXERCISES 122 109 122 ATTITUDES BASED ON HIGH CONSUMER EFFORT
INTRODUCTION: GEORGE FOREMAN, HEAVYWEIGHT MARKETING CHAMP 124 124 WHAT
ARE ATTITUDES? 125 THE IMPORTANCE OF ATTITUDES 125 THE CHARACTERISTICS
OF ATTITUDES 125 FORMING AND CHANGING ATTITUDES 126 THE FOUNDATION OF
ATTITUDES 126 THE ROLE OF EFFORT IN ATTITUDE FORMATION AND CHANGE 126
THE COGNITIVE FOUNDATIONS OF ATTITUDES 127 THE COGNITIVE RESPONSE MODEL
127 MARKELIIIIG IMPLICATIONS 129 EXPECTANCY-VALUE MODELS 130 MARKETING
IMPLICATIONS 131 BOX: COMPONENTS OF THE TORA MODEL 132 HOW COGNITIVELY
BASED ATTITUDES ARE INFLUENCED 134 COMMUNICATION SOURCE 135 MARKETING
IMPLICATIONS 136 MARKETING IMPLICATIONS 136 THE MESSAGE 137 MARKETING
IMPLICATIONS MARKETING IMPLICATIONS MARKETING IMPLICATIONS 137 138 140
THE AFFECTIVE (EMOTIONAL) FOUNDATIONS OF ATTITUDES 140 MARKETING
IMPLICATIONS 141 HOW AFFECTIVELY BASED ATTITUDES ARE INFLUENCED 142 THE
SOURCE 142 MARKETING IMPLICATIONS 142 THE MESSAGE 143 MARKELIRSG
IMPLICATIONS MARKETING IMPLICATIONS ATTITUDE TOWARD THE AD 143 144 144
WHEN DO ATTITUDES PREDICT BEHAVIOR? 145 SUMMARY 147 QUESTIONS FOR REVIEW
AND DISCUSSION EXERCISES 148 148 CONTENTS ATTITIDES BASED ON LOW
CONSUMER EFFORT INTRODUCTION: THE BATTLE OF THE BEER ADS 149 149
HIGH-EFFORT VERSUS LOW-EFFORT ROUTES TO PERSUASION 150 COGNITIVE BASES
OF ATTITUDES WHEN CONSUMER EFFORT IS LOW 152 HOW COGNITIVE ATTITUDES ARE
INFLUENCED 153 COMMUNICATION SOURCE 153 THE MESSAGE 153 MARKETING
IMPLICATIONS 154 MESSAGE CONTEXT AND REPETITION 155 AFFECTIVE BASES OF
ATTITUDES WHEN CONSUMER EFFORT IS LOW 156 THE MERE EXPOSURE EFFECT 156
MARKETING IMPLICATIONS 156 CLASSICAL CONDITIONING 157 MARKETING
IMPLICATIONS 158 ATTITUDE TOWARD THE ACT 159 MARKETING IMPLICATIONS 159
MOOD 160 MARKETING IMPLICATIONS 161 HOW AFFECTIVE ATTITUDES ARE
INFLUENCED 161 COMMUNICATION SOURCE 161 THE MESSAGE 163 MARKETING IMP LI
CATIONS 164 IMPLICATIONS 166 168 SUMMARY 167 QUESTIONS FOR REVIEW AND
DISCUSSION EXERCISES 168 MEMORY AND RETRIEVAL INTRODUCTION: FORD MUSTANG
AND FOND MEMORIES 169 169 WHAT IS MEMORY? 170 KNOWLEDGE, ATTITUDES, AND
MEMORY 170 MEMORY, RETRIEVAL, AND DECISION MAKING 170 WHAT ARE THE TYPES
OF MEMORY? 1 71 SENSORY MEMORY 171 SHORT-TERM MEMORY 171 MARKETING
IMPLICATIONS 174 LONG-TERM MEMORY 174 MARKETING IMPLICATIONS 175 HOW
MEMORY IS ENHANCED 177 CHUNKING 177 REHEARSAL 177 REDRCULATION 177
ELABORATION 177 MARKETING IMPLICATIONS 178 WHAT IS RETRIEVAL? 179
ORGANIZATION OF LONG-TERM MEMORY 179 THE SEMANTIC NETWORK 180 RETRIEVAL
FAILURES 181 RETRIEVAL ERRORS 183 WHAT ARE THE TYPES OF RETRIEVAL? 183
EXPLICIT MEMORY 183 IMPLICIT MEMORY 184 MARKETING IMPLICATIONS 184 HOW
RETRIEVAL IS ENHANCED 186 CHARACTERISTICS OF THE STIMULUS 186 WHAT THE
STIMULUS IS LINKED TO 187 MARKETING IMPLICATIONS 189 HOW A STIMULUS IS
PROCESSED IN SHORT-TERM MEMORY 190 CONSUMER CHARACTERISTICS AFFECTING
RETRIEVAL 190 SUMMARY 191 QUESTIONS FOR REVIEW AND DISCUSSION 191
EXERCISES 191 CONTENTS XI PART THE PROCESS OF MAKING DECISIONS 9 PROBLEM
RECOGNITION AND INFORMATION SEARCH INTRODUCTION: SHOPPING.COM HELPS
CONSUMERS WHO DARE TO COMPARE 194 194 PROBLEM RECOGNITION 195 THE IDEAL
STATE: WHERE WE WANT TO BE 197 THE ACTUAL STATE: WHERE WE ARE NOW 197
MARKETING IMPLICATIONS 198 INTERNAL SEARCH: SEARCHING FOR INFORMATION
FROM MEMORY 198 HOW MUCH DO WE ENGAGE IN INTERNAL SEARCH? 199 WHAT KIND
OF INFORMATION IS RETRIEVED FROM INTERNAL SEARCH? 199 MARKETING
IMPLICATIONS 204 IS INTERNAL SEARCH ALWAYS ACCURATE? 204 MARKETING
IMPLICATIONS 205 EXTERNAL SEARCH: SEARCHING FOR INFORMATION FROM THE
ENVIRONMENT 205 WHERE CAN WE SEARCH FOR INFORMATION? 206 10 JUDGMENT AND
DECISION MAKING BASED ON HIGH CONSUMER EFFORT INTRODUCTION: THE DRIVING
FORCE BEHIND CAR BUYING IN THAILAND 219 MARKETING IMPLICATIONS 208 HOW
MUCH DO WE ENGAGE IN EXTERNAL SEARCH? 210 MARKETING IMPLICATIONS 213
WHAT KIND OF INFORMATION IS ACQUIRED IN EXTERNAL SEARCH? 214 IS EXTERNAL
SEARCH ALWAYS ACCURATE? 215 MARKETING IMPLICATIONS 215 HOW DO WE ENGAGE
IN EXTERNAL SEARCH? 215 SUMMARY 217 QUESTIONS FOR REVIEW AND DISCUSSION
217 EXERCISES 217 219 HIGH-EFFORT JUDGMENT PROCESSES 220 JUDGMENTS OF
LIKELIHOOD AND GOODNESS/ BADNESS 222 MARKETING IMPLICATIONS 223
CONJUNCTIVE PROBABILITY ASSESSMENT 224 HIGH-EFFORT DECISION-MAKING
PROCESSES 225 HIGH-EFFORT THOUGHT-BASED DECISIONS 226 TYPES OF DECISION
PROCESSES 226 COMPENSATORY BRAND-PROCESSING MODELS 227 MARKETING
IMPLICATIONS 227 BOX: ILLUSTRATION OF TWO COMPENSATORY MODELS 228
COMPENSATORY ATTRIBUTE-PROCESSING MODELS 230 MARKETING IMPLICATIONS 230
NONCOMPENSATORY BRAND-PROCESSING MODELS 230 MARTELMGIMPLICATIONS 231
NONCOMPENSATORY ATTRIBUTE-PROCESSING MODELS 232 MARKETING I IMPLICATIONS
232 MULTIPLE MODELS THAT CHARACTERIZE DECISION MAKING 232 MARKETING
IMPLICATIONS 233 HIGH-EFFORT FEELING-BASED DECISIONS MARKETING
IMPLICATIONS 235 233 DECISION MAKING WHEN ALTERNATIVES CANNOT BE
COMPARED 236 DOES CONTEXT AFFECT HOW DECISIONS ARE MADE? 236 HOW
CONSUMER CHARACTERISTICS CAN AFFECT DECISION MAKING 237 HOW TASK
CHARACTERISTICS CAN AFFECT DECISION MAKING 238 MARKETING IMPLICATIONS
239 HOW DECISION FRAMING CAN AFFECT DECISION MAKING 241
MARKETLNGLMPUCATIONS 242 HOW GROUP CONTEXT CAN AFFECT DECISION MAKING
243 MARKETING IMPLICATIONS 244 SUMMARY 244 QUESTIONS FOR REVIEW AND
DISCUSSION 245 EXERCISES 245 XII CONTENTS 11 JUDGEMENT AND DECISION
MAKING BASED ON LOW CONSUMER EFFORT INTRODUCTION: CONSUMERS DECIDE
BETWEEN LOCAL AND FOREIGN BRANDS IN VIETNAM 246 246 LOW-EFFORT JUDGMENT
PROCESSES 247 SHORTCUTS IN MAKING JUDGMENTS: THE REPRESENTATIVENESS
HEURISTIC 247 MARKETING IMPLICATIONS 249 SHORTCUTS IN MAKING JUDGMENTS:
THE AVAILABILITY HEURISTIC 249 MARKETING IMPLICATIONS 250 LOW-EFFORT
DECISION-MAKING PROCESSES 250 HOW DOES LOW-EFFORT DECISION MAKING DIFFER
FROM HIGH-EFFORT DECISION MAKING? 250 USING SIMPLIFYING STRATEGIES WHEN
CONSUMER EFFORT IS LOW 252 LEARNING CHOICE TACTICS 253 REINFORCEMENT 253
PUNISHMENT 253 REPEAT PURCHASE 253 CHOICE TACTICS DEPEND ON THE PRODUCT
254 LOW-EFFORT THOUGHT-BASED DECISION MAKING 254 PERFORMANCE AS A
SIMPLIFYING STRATEGY 255 MARKETING IMPLICATIONS 255 HABIT AS A
SIMPLIFYING STRATEGY 255 MARKETING IMPLICATIONS 256 BRAND LOYALTY AS A
SIMPLIFYING STRATEGY 258 MARKETING IMPLICATIONS 258 PRICE AS A
SIMPLIFYING STRATEGY 260 MARKETING IMPLICATIONS 261 MARKETING
IMPLICATIONS 262 NORMATIVE INFLUENCES AS A SIMPLIFYING STRATEGY
MARKETING IMPLICATIONS 264 LOW-EFFORT FEELING-BASED DECISION MAKING 264
FEELINGS AS A SIMPLIFYING STRATEGY 264 BRAND FAMILIARITY 265 MARKETING
IMPLICATIONS 265 DECISION MAKING BASED ON VARIETY-SEEKING NEEDS 266
MARKETING IMPLICATIONS 267 BUYING ON IMPULSE 268 MARKETING IMPLICATIONS
268 263 SUMMARY 269 QUESTIONS FOR REVIEW AND DISCUSSION EXERCISES 270
269 12 POST-DECISION PROCESSES INTRODUCTION: CUSTOMER SATISFACTION FUELS
ASCENT OF SOUTHWEST AIRLINES 271 271 POST-DECISION DISSONANCE AND REGRET
272 DISSONANCE 272 REGRET 272 MARKETING IMPLICATIONS 274 LEARNING FROM
CONSUMER EXPERIENCE 274 A MODEL OF LEARNING FROM CONSUMER EXPERIENCE 275
WHAT AFFECTS LEARNING FROM EXPERIENCE? 276 MARKETING IMPLICATIONS 278
HOW DO CONSUMERS MAKE SATISFACTION OR DISSATISFACTION JUDGMENTS? 279
MARKETING IMPLICATIONS 280 THE DISCONFIRMATION PARADIGM 282 MARKETING
IMPLICATIONS 284 ATTRIBUTION THEORY 285 MARKETING IMPLICATIONS 286
EQUITY THEORY 286 MARKETING IMPLICATIONS 287 RESPONSES TO
DISSATISFACTION 288 COMPLAINTS 288 MARKETING IMPLICATIONS 289 RESPONDING
BY NEGATIVE WORD OF MOUTH MARKETING IMPLICATIONS 290 290 IS CUSTOMER
SATISFACTION ENOUGH? 290 MARKETING IMPLICATIONS 291 DISPOSITION 292 THE
MANY WAYS WE CAN DISPOSE OF SOMETHING 292 DISPOSING OF MEANINGFUL
OBJECTS 294 MARKETING IMPLICATIONS 295 RECYCLING 295 MARKETING
IMPLICATIONS 297 SUMMARY 297 QUESTIONS FOR REVIEW AND DISCUSSION
EXERCISES 298 298 CONTENTS X1IE PART THE CONSUMER S CULTURE 13 CONSUMER
DIVERSITY INTRODUCTION: MARKETING WITH A FOCUS ON THE QUINTEANERA 300
300 HOW AGE AFFECTS CONSUMER BEHAVIOR AGE TRENDS IN THE UNITED STATES
301 TEENS AND GENERATION Y 301 MARKETIRAG IMPLICATIONS 303 GENERATION X
305 MARKETING IMPLICATIONS 306 BOOMERS 306 SENIORS 307 [IMPLICATIONS 307
301 HOW GENDER AND SEXUAL ORIENTATION AFFECT CONSUMER BEHAVIOR 309 SEX
ROLES 309 GENDER AND SEXUAL ORIENTATION 309 DIFFERENCES IN ACQUISITION
AND CONSUMPTION BEHAVIORS 310 [IMPLICATIONS 310 HOW REGIONAL INFLUENCES
AFFECT CONSUMER BEHAVIOR 312 REGIONS WITHIN THE UNITED STATES 312
MARKETING IMPLICATIONS 314 REGIONS ACROSS THE WORLD 315 [IMPLICATIONS
316 HOW ETHNIC INFLUENCES AFFECT CONSUMER BEHAVIOR 317 ETHNIC GROUPS
WITHIN THE UNITED STATES 318 MARKETING IMPLICATIONS 319 AFRICAN AMERICAN
CONSUMERS 321 MARKETING IMPLICATIONS 321 ASIAN AMERICAN CONSUMERS 322
MARKETING IMPLICATIONS 323 ETHNIC GROUPS AROUND THE WORLD 324 THE
INFLUENCE OF RELIGION 325 MARKETING I IMPLICATIONS 326 SUMMARY 326
QUESTIONS FOR REVIEW AND DISCUSSION EXERCISES 327 327 SOCIAL CLASS AND
HOUSEHOLD INFLUENCES INTRODUCTION: CHANGES IN CHINA CREATE NEW MARKETING
OPPORTUNITIES 329 329 SOCIAL CLASS 330 TYPES OF SOCIAL CLASS SYSTEMS 330
SOCIAL CLASS INFLUENCES 334 HOW SOCIAL CLASS IS DETERMINED 334 336 HOW
SOCIAL CLASS CHANGES OVER TIME UPWARD MOBILITY 336 DOWNWARD MOBILITY 338
SOCIAL CLASS FRAGMENTATION 339 HOW DOES SOCIAL CLASS AFFECT CONSUMPTION?
339 CONSPICUOUS CONSUMPTION AND STATUS SYMBOLS STATUS SYMBOLS AND
JUDGING OTHERS 340 COMPENSATORY CONSUMPTION 341 THE MEANING OF MONEY 342
THE CONSUMPTION PATTERNS OF SPECIFIC SOCIAL CLASSES 343 THE UPPER CLASS
343 THE MIDDLE CLASS 345 339 THE WORKING CLASS 345 THE HOMELESS 346
MARKETING IMPLICATIONS 346 HOW THE HOUSEHOLD INFLUENCES CONSUMER
BEHAVIOR 348 TYPES OF HOUSEHOLDS 348 HOUSEHOLDS AND FAMILY LIFE CYCLE
349 CHANGING TRENDS IN HOUSEHOLD STRUCTURE 351 MARKETING IMPLICATIONS
353 ROLES THAT HOUSEHOLD MEMBERS PLAY THE ROLES OF SPOUSES 356 THE ROLES
OF CHILDREN 357 IMPLICATIONS 358 354 SUMMARY 358 QUESTIONS FOR REVIEW
AND DISCUSSION EXERCISES 359 359 XIV CONTENTS PSYCHOGRAPHICS: VALUES,
PERSONALITY, AND LIFESTYLES INTRODUCTION: MARKETING MCDONALD S MENU
MAKEOVER 360 360 VALUES 361 HOW VALUES CAN BE DESCRIBED 363 THE VALUES
THAT CHARACTERIZE WESTERN CULTURES 365 WHY VALUES CHANGE 369 INFLUENCES
ON VALUES 370 MARKETING IMPLICATIONS 371 HOW VALUES CAN BE MEASURED 373
PERSONALITY 376 RESEARCH APPROACHES TO PERSONALITY 377 DETERMINING
WHETHER PERSONALITY CHARACTERISTICS AFFECT CONSUMER BEHAVIOR 379
MARKETING IMPLICATIONS 383 LIFESTYLES 383 MARKETING IMPLICATIONS 384
PSYCHOGRAPHICS: COMBINING VALUES, PERSONALITY, AND LIFESTYLES 386 VALS
386 OTHER APPLIED PSYCHOGRAPHIC RESEARCH 386 MARKETING IMPLICATIONS 388
SUMMARY 389 QUESTIONS FOR REVIEW AND DISCUSSION 389 EXERCISES 389 SOCIAL
INFLUENCES ON CONSUMER BEHAVIOR INTRODUCTION: PASS THE WORD, BUILD THE
BUZZ 391 391 GENERAL SOURCES OF INFLUENCE 392 MARKETER-DOMINATED VERSUS
NON-MARKETER- DOMINATED INFLUENCE 392 HOW DO THESE GENERAL SOURCES
DIFFER? 395 MARKETING IMPLICATIONS 396 OPINION LEADERS 397 MARKETING
IMPLICATIONS 399 REFERENCE GROUPS AS SOURCES OF INFLUENCE 401 TYPES OF
REFERENCE GROUPS 401 MARKETING IMPLICATIONS 402 CHARACTERISTICS OF
REFERENCE GROUPS 403 MARKETING IMPLICATIONS 405 REFERENCE GROUPS AFFECT
CONSUMER SOCIALIZATION 406 NORMATIVE INFLUENCE 408 HOW NORMATIVE
INFLUENCE CAN AFFECT CONSUMER BEHAVIOR 409 FACTORS AFFECTING NORMATIVE
INFLUENCE STRENGTH 409 MARKETING IMPLICATIONS 412 INFORMATIONAL
INFLUENCE 414 HOW INFORMATIONAL INFLUENCE CAN AFFECT CONSUMER BEHAVIOR
414 FACTORS AFFECTING INFORMATIONAL INFLUENCE STRENGTH 414 MARKETING
IMPLICATIONS 415 DESCRIPTIVE DIMENSIONS OF INFORMATION 415 VALENCE: IS
INFORMATION POSITIVE OR NEGATIVE? 415 MODALITY: DOES INFORMATION COME
FROM VERBAL OR NONVERBAL CHANNELS? 416 THE PERVASIVE AND PERSUASIVE
INFLUENCE ON WORD OF MOUTH 416 MARKETING IMPLICATIONS 417 SUMMARY 419
QUESTIONS FOR REVIEW AND DISCUSSION EXERCISES 420 420 CONTENTS XV PART
CONSUMER BEHAVIOR OUTCOMES 17 ADOPTION OF, RESISTANCE TO, AND DIFFUSION
OF INNOVATIONS INTRODUCTION: HIGH-SPEED INTERNET ACCESS TAKES OVER SOUTH
KOREA 422 422 INNOVATIONS 423 DEFINING AN INNOVATION 423 INNOVATIONS
CHARACTERIZED BY DEGREE OF NOVELTY 425 INNOVATIONS CHARACTERIZED BY
BENEFITS OFFERED 427 INNOVATIONS CHARACTERIZED BY BREADTH 427 ADOPTION
OF INNOVATIONS AND RESISTANCE TO ADOPTION 428 RESISTANCE TO ADOPTION 428
HOW CONSUMERS ADOPT INNOVATIONS 428 MARKETING IMPLICATIONS 430 TIMING OF
INNOVATION ADOPTION DECISIONS 430 MARKETING IMPLICATIONS 433 DIFFUSION
434 HOW OFFERINGS DIFFUSE THROUGH A MARKET 434 FACTORS AFFECTING THE
SHAPE OF THE DIFFUSION CURVE 435 HOW DIFFUSION RELATES TO THE PRODUCT
LIFE CYCLE 436 MARKETING IMPLICATIONS 437 INFLUENCES ON ADOPTION,
RESISTANCE, AND DIFFUSION 437 CHARACTERISTICS OF THE INNOVATION 438
MARKETING IMPLICATIONS 439 UNCERTAINTY 439 MARKETING IMPLICATIONS 440
CONSUMER LEARNING REQUIREMENTS 440 MARKETING IMPLICATIONS 441 SOCIAL
RELEVANCE 443 MARKETING IMPLICATIONS LEGITIMACY AND ADAPTABILITY
MARKETING IMPLICATIONS 443 444 444 CHARACTERISTICS OF THE SOCIAL SYSTEM
MARKETING IMPLICATIONS 445 444 THE CONSEQUENCES OF INNOVATIONS 446
SUMMARY 447 QUESTIONS FOR REVIEW AND DISCUSSION EXERCISES 448 447 IS
SYMBOLIC CONSUMER BEHAVIOR INTRODUCTION: KA-CHING! CONSUMERS BUY (AND
SELL) SPECIAL SOMETHINGS ON EBAY 449 449 SOURCES AND FUNCTIONS OF
SYMBOLIC MEANING 450 MEANING DERIVED FROM CULTURE 450 MEANING DERIVED
FROM THE CONSUMER 453 THE EMBLEMATIC FUNCTION 453 MARKETING IMPLICATIONS
456 THE ROLE ACQUISITION FUNCTION 456 MARKETING IMPLICATIONS 459 THE
CONNECTEDNESS FUNCTION 460 THE EXPRESSIVENESS FUNCTION 461
MARKETISIGLMPLLCATLONS 461 MULTIPLE FUNCTIONS 461 SYMBOLS AND
SELF-CONCEPT 462 MARKETING IMPLICATIONS 462 SPECIAL POSSESSIONS 463
TYPES OF SPECIAL POSSESSIONS 463 THE CHARACTERISTICS THAT DESCRIBE
SPECIAL POSSESSIONS 465 WHY SOME PRODUCTS ARE SPECIAL 465 CONSUMER
CHARACTERISTICS AFFECT WHAT IS SPECIAL 466 RITUALS USED WITH SPECIAL
POSSESSIONS 467 DISPOSING OF SPECIAL POSSESSIONS 468 SACRED MEANING 469
SACRED PEOPLE, OBJECTS, AND PLACES 469 THE CHARACTERISTICS THAT DESCRIBE
SACRED ENTITIES 469 HOW SACRED OBJECTS ARE PROFANED 470 MARKETING
IMPLICATIONS 470 THE TRANSFER OF SYMBOLIC MEANING THROUGH GIFT GIVING
471 THE TIMING OF GIFTS 471 THREE STAGES OF GIFT GIVING 471 MARKETING
IMPLICATIONS 475 SUMMARY 476 QUESTIONS FOR REVIEW AND DISCUSSION 477
EXERCISES 477 XVI CONTENTS PART CONSUMER WELFARE 19 CONSUMERISM AND
PUBLIC POLICY ISSUES INTRODUCTION: FEATHERS FLY OVER FRIED CHICKEN ADS
480 480 WHAT IS CONSUMERISM? 481 GROUPS INVOLVED WITH PUBLIC POLICY AND
CONSUMERISM 482 GOVERNMENT AGENCIES 482 INDUSTRY SELF-REGULATION 483
CONSUMER GROUPS 484 HOW MARKETING PRACTICES VIOLATE CONSUMER RIGHTS 485
DECEPTIVE ADVERTISING AND LABELING 485 DECEPTIVE SELLING TACTICS 488
ADVERTISING TO CHILDREN 490 PRIVACY ON THE INTERNET 492 PRODUCT
INFORMATION AND SAFETY ISSUES 494 CONSUMER PROTECTION THROUGH
INFORMATION 494 CONSUMER PROTECTION THROUGH PRODUCT SAFETY 497
ENVIRONMENTAL PROTECTION 499 ENVIRONMENTALLY CONSCIOUS BEHAVIOR 499
CONSERVATION BEHAVIOR 501 CONSUMERISM AROUND THE WORLD 502 SUMMARY 504
QUESTIONS FOR REVIEW AND DISCUSSION EXERCISES 504 504 20 THE DARK SIDE
OF CONSUMER BEHAVIOR AND MARKETING INTRODUCTION: IS YOUR PERSONAL DATA
PRIVATE? IS IT SAFE? 506 506 DEVIANT CONSUMER BEHAVIOR 507 COMPULSIVE
BUYING 508 MARKETING IMPLICATIONS 511 CONSUMER THEFT 511 MARKETING
IMPLICATIONS 514 BLACK MARKETS 514 ADDICTIVE AND COMPULSIVE CONSUMPTION
515 MARKETING IMPLICATIONS 517 UNDERAGE DRINKING AND SMOKING 518
MARKETING IMPLICATIONS 519 NEGATIVE EFFECTS OF MARKETING 522 DOES
ADVERTISING AFFECT SELF-IMAGE? 522 MARKETING IMPLICATIONS 523 DOES
ADVERTISING MISREPRESENT SEGMENTS OF CONSUMERS? 524 MARKETING
IMPLICATIONS 526 DO MARKETING PRACTICES INVADE CONSUMERS PRIVACY? 526
MARKETING IMPLICATIONS 528 HOW CAN CONSUMERS RESIST MARKETING PRACTICES?
528 SUMMARY 530 QUESTIONS FOR REVIEW AND DISCUSSION EXERCISES 531 END
NOTES N1 AD/PHOTO CREDITS C-1 TEXT CREDITS C-3 GLOSSARY G-1 NAME/AUTHOR
INDEX 1-1 COMPANY/PRODUCT INDEX I-22 SUBJECT INDEX I-28 530
|
| adam_txt |
BRIEF CONTENTS PARO, AN INTRODUCTION TO CONSUMER BEHAVIOR 1
UNDERSTANDING CONSUMER BEHAVIOR 2 2 DEVELOPING AND USING INFORMATION
ABOUT CONSUMER BEHAVIOR 21 THE PSYCHOLOGICAL CORE 47 3 MOTIVATION,
ABILITY, AND OPPORTUNITY 48 4 EXPOSURE, ATTENTION, AND PERCEPTION 72 5
KNOWLEDGE AND UNDERSTANDING 95 6 ATTITUDES BASED ON HIGH CONSUMER EFFORT
124 ? ATTITUDES BASED ON LOW CONSUMER EFFORT 149 8 MEMORY AND RETRIEVAL
169 PARTJS THE PROCESS OF MAKING DECISIONS 193 9 PROBLEM RECOGNITION AND
INFORMATION SEARCH 194 10 JUDGMENT AND DECISION MAKING BASED ON HIGH
CONSUMER EFFORT 219 11 JUDGMENT AND DECISION MAKING BASED ON LOW
CONSUMER EFFORT 246 12 POST-DECISION PROCESSES 271 PARU THE CONSUMER'S
CULTURE 299 13 CONSUMER DIVERSITY 300 14 SOCIAL CLASS AND HOUSEHOLD
INFLUENCES 329 15 PSYCHOGRAPHICS: VALUES, PERSONALITY, AND LIFESTYLES
360 16 SOCIAL INFLUENCES ON CONSUMER BEHAVIOR 390 JPARTJ CONSUMER
BEHAVIOR OUTCOMES 421 17 ADOPTION OF, RESISTANCE TO, AND DIFFUSION OF
INNOVATIONS 422 18 SYMBOLIC CONSUMER BEHAVIOR 449 PART 6 CONSUMER
WELFARE 479 19 CONSUMERISM AND PUBLIC POLICY ISSUES 480 20 THE DARK SIDE
OF CONSUMER BEHAVIOR AND MARKETING 506 CONTENTS PART AN INTRODUCTION TO
CONSUMER BEHAVIOR UNDERSTANDING CONSUMER BEHAVIOR INTRODUCTION: SWATCH
MAKES TIME FOR LUXURY 2 DEFINING CONSUMER BEHAVIOR 3 CONSUMER BEHAVIOR
INVOLVES PRODUCTS, SERVICES, ACTIVITIES, AND IDEAS 3 CONSUMER BEHAVIOR
INVOLVES MORE THAN BUYING 4 CONSUMER BEHAVIOR IS A DYNAMIC PROCESS 5
CONSUMER BEHAVIOR CAN INVOLVE MANY PEOPLE 5 CONSUMER BEHAVIOR INVOLVES
MANY DECISIONS 5 WHAT AFFECTS CONSUMER BEHAVIOR? 11 THE PSYCHOLOGICAL
CORE: INTERNAL CONSUMER PROCESSES 13 THE PROCESS OF MAKING DECISIONS 14
THE CONSUMER'S CULTURE: EXTERNAL PROCESSES 15 CONSUMER BEHAVIOR OUTCOMES
15 WHO BENEFITS FROM THE STUDY OF CONSUMER BEHAVIOR? 17 MARKETING
MANAGERS 17 ETHICISTS AND ADVOCACY GROUPS 17 PUBLIC POLICY MAKERS AND
REGULATORS 18 ACADEMICS 18 CONSUMERS 19 SUMMARY 19 QUESTIONS FOR REVIEW
AND DISCUSSION EXERCISES 20 20 DEVELOPING AND USING INFORMATION ABOUT
CONSUMER BEHAVIOR INTRODUCTION: PROCTER & GAMBLE: ALWAYS TESTING,
TESTING, TESTING 21 21 CONSUMER BEHAVIOR RESEARCH METHODS 22 SURVEYS 23
FOCUS GROUPS 24 INTERVIEWS 25 STORYTELLING 26 USE OF PHOTOGRAPHY AND
PICTURES 26 DIARIES 27 EXPERIMENTS 27 FIELD EXPERIMENTS 28 CONJOINT
ANALYSIS 28 OBSERVATIONS 28 PURCHASE PANELS 29 DATABASE MARKETING 30
TYPES OF CONSUMER RESEARCHERS 30 IN-HOUSE MARKETING RESEARCH DEPARTMENTS
EXTERNAL MARKETING RESEARCH FIRMS 31 ADVERTISING AGENCIES 32 SYNDICATED
DATA SERVICES 32 RETAILERS 33 RESEARCH FOUNDATIONS/TRADE GROUPS 33
GOVERNMENT 33 31 CONSUMER ORGANI2ATIONS 34 ACADEMICS AND ACADEMIC
RESEARCH CENTERS 34 MARKETING IMPLICATIONS OF CONSUMER BEHAVIOR 35
DEVELOPING A CUSTOMER-ORIENTED STRATEGY 35 SELECTING THE TARGET MARKET
36 POSITIONING 37 DEVELOPING PRODUCTS OR SERVICES 37 MAKING PROMOTION
(MARKETING COMMUNICATIONS) DECISIONS 38 MAKING PRICING DECISIONS 41
MAKING DISTRIBUTION DECISIONS 42 ETHICAL ISSUES IN CONSUMER RESEARCH 43
THE POSITIVE ASPECTS OF CONSUMER RESEARCH 43 THE NEGATIVE ASPECTS OF
CONSUMER RESEARCH 44 SUMMARY 45 QUESTIONS FOR REVIEW AND DISCUSSION 46
EXERCISES 46 VILL CONTENTS PART THE PSYCHOLOGICAL CORE 3 MOTIVATION,
ABILITY, AND OPPORTUNITY INTRODUCTION: ING DIRECT MAKES SAVING SIMPLE 48
48 49 CONSUMER MOTIVATION AND ITS EFFECTS GOAL RELEVANT BEHAVIOR 49
HIGH-EFFORT INFORMATION PROCESSING AND DECISION MAKING 51 FELT
INVOLVEMENT 51 OBJECTS OF INVOLVEMENT 52 WHAT AFFECTS MOTIVATION? 54
PERSONAL RELEVANCE 54 MARKETING IMPLICATIONS 54 VALUES, GOALS, AND NEEDS
55 MARKETING IMPLICATIONS 61 PERCEIVED RISK 62 MARKETING IMPLICATIONS 64
INCONSISTENCY WITH ATTITUDES 64 CONSUMER ABILITY: RESOURCES TO ACT 65
PRODUCT KNOWLEDGE AND EXPERIENCE 65 COGNITIVE STYLE 65 4 EXPOSURE,
ATTENTION, AND PERCEPTION INTRODUCTION: PRODUCT PLACEMENT GROWS MORE
PROMINENT 66 COMPLEXITY OF INFORMATION 66 INTELLIGENCE, EDUCATION, AND
AGE MONEY 66 MARKETING IMPLICATIONS 67 CONSUMER OPPORTUNITY 67 TIME 67
DISTRACTION 68 AMOUNT OF INFORMATION 68 REPETITION OF INFORMATION 68
CONTROL OF INFORMATION 68 MARKETING IMPLICATIONS 69 SUMMARY 70 QUESTIONS
FOR REVIEW AND DISCUSSION EXERCISES 70 70 72 72 EXPOSURE 73 MARKETING
IMPLICATIONS FACTORS INFLUENCING EXPOSURE MARKETING IMPLICATIONS
SELECTIVE EXPOSURE 75 MEASURING EXPOSURE 77 73 74 75 ATTENTION 77
CHARACTERISTICS OF ATTENTION 77 FOCAL AND NONFOCAL ATTENTION 78
MARKETING IMPLICATIONS 80 CUSTOMER SEGMENTS DEFINED BY ATTENTION
HABITUATION 84 MARKETING IMPLICATIONS 84 PERCEPTION 84 PERCEIVING
THROUGH VISION 84 MARKETING IMPLICATIONS 85 83 PERCEIVING THROUGH
HEARING 85 MARKETING IMPLICATIONS 85 PERCEIVING THROUGH TASTE 86
MARKETING IMPLICATIONS 87 PERCEIVING THROUGH SMELL 87 MARKETING
IMPLICATIONS 88 PERCEIVING THROUGH TOUCH 88 WHEN DO WE PERCEIVE STIMULI?
89 MARKETING IMPLICATIONS 89 MARKETING IMPLICATIONS 90 MARKETING
IMPLICATIONS 91 HOW DO CONSUMERS PERCEIVE A STIMULUS? SUMMARY 92
QUESTIONS FOR REVIEW AND DISCUSSION 93 EXERCISES 93 91 CONTENTS TX
KNOWLEDGE AND UNDERSTANDING INTRODUCTION: MAKINGTHEAPPLEIPODICONIC 95 95
OVERVIEW OF KNOWLEDGE AND UNDERSTANDING 97 MARKETING IMPLICATIONS 107
WHY CONSUMERS DIFFER IN THEIR KNOWLEDGE KNOWLEDGE CONTENT 98 SCHEMAS AND
ASSOCIATIONS 98 TYPES OF SCHEMAS 98 IMAGES 99 MARKETING IMPLICATIONS 100
SCRIPTS 102 ; IMPLICATIONS 102 108 KNOWLEDGE STRUCTURE 103 CATEGORIES
AND THEIR STRUCTURE 103 MARKETING IMPLICATIONS 104 MARKETING
IMPLICATIONS 106 GOAT-DERIVED CATEGORIES 106 USING KNOWLEDGE TO
UNDERSTAND CATEGORIZATION 109 MARKETING IMPLICATIONS NO COMPREHENSION
110 SUBJECTIVE COMPREHENSION 113 MARKETING IMPLICATIONS 113 CONSUMER
INFERENCES 114 ETHICAL ISSUES 121 SUMMARY 121 QUESTIONS FOR REVIEW AND
DISCUSSION EXERCISES 122 109 122 ATTITUDES BASED ON HIGH CONSUMER EFFORT
INTRODUCTION: GEORGE FOREMAN, HEAVYWEIGHT MARKETING CHAMP 124 124 WHAT
ARE ATTITUDES? 125 THE IMPORTANCE OF ATTITUDES 125 THE CHARACTERISTICS
OF ATTITUDES 125 FORMING AND CHANGING ATTITUDES 126 THE FOUNDATION OF
ATTITUDES 126 THE ROLE OF EFFORT IN ATTITUDE FORMATION AND CHANGE 126
THE COGNITIVE FOUNDATIONS OF ATTITUDES 127 THE COGNITIVE RESPONSE MODEL
127 MARKELIIIIG IMPLICATIONS 129 EXPECTANCY-VALUE MODELS 130 MARKETING
IMPLICATIONS 131 BOX: COMPONENTS OF THE TORA MODEL 132 HOW COGNITIVELY
BASED ATTITUDES ARE INFLUENCED 134 COMMUNICATION SOURCE 135 MARKETING
IMPLICATIONS 136 MARKETING IMPLICATIONS 136 THE MESSAGE 137 MARKETING
IMPLICATIONS MARKETING IMPLICATIONS MARKETING IMPLICATIONS 137 138 140
THE AFFECTIVE (EMOTIONAL) FOUNDATIONS OF ATTITUDES 140 MARKETING
IMPLICATIONS 141 HOW AFFECTIVELY BASED ATTITUDES ARE INFLUENCED 142 THE
SOURCE 142 MARKETING IMPLICATIONS 142 THE MESSAGE 143 MARKELIRSG
IMPLICATIONS MARKETING IMPLICATIONS ATTITUDE TOWARD THE AD 143 144 144
WHEN DO ATTITUDES PREDICT BEHAVIOR? 145 SUMMARY 147 QUESTIONS FOR REVIEW
AND DISCUSSION EXERCISES 148 148 CONTENTS ATTITIDES BASED ON LOW
CONSUMER EFFORT INTRODUCTION: THE BATTLE OF THE BEER ADS 149 149
HIGH-EFFORT VERSUS LOW-EFFORT ROUTES TO PERSUASION 150 COGNITIVE BASES
OF ATTITUDES WHEN CONSUMER EFFORT IS LOW 152 HOW COGNITIVE ATTITUDES ARE
INFLUENCED 153 COMMUNICATION SOURCE 153 THE MESSAGE 153 MARKETING
IMPLICATIONS 154 MESSAGE CONTEXT AND REPETITION 155 AFFECTIVE BASES OF
ATTITUDES WHEN CONSUMER EFFORT IS LOW 156 THE MERE EXPOSURE EFFECT 156
MARKETING IMPLICATIONS 156 CLASSICAL CONDITIONING 157 MARKETING
IMPLICATIONS 158 ATTITUDE TOWARD THE ACT 159 MARKETING IMPLICATIONS 159
MOOD 160 MARKETING IMPLICATIONS 161 HOW AFFECTIVE ATTITUDES ARE
INFLUENCED 161 COMMUNICATION SOURCE 161 THE MESSAGE 163 MARKETING IMP LI
CATIONS 164 IMPLICATIONS 166 168 SUMMARY 167 QUESTIONS FOR REVIEW AND
DISCUSSION EXERCISES 168 MEMORY AND RETRIEVAL INTRODUCTION: FORD MUSTANG
AND FOND MEMORIES 169 169 WHAT IS MEMORY? 170 KNOWLEDGE, ATTITUDES, AND
MEMORY 170 MEMORY, RETRIEVAL, AND DECISION MAKING 170 WHAT ARE THE TYPES
OF MEMORY? 1 71 SENSORY MEMORY 171 SHORT-TERM MEMORY 171 MARKETING
IMPLICATIONS 174 LONG-TERM MEMORY 174 MARKETING IMPLICATIONS 175 HOW
MEMORY IS ENHANCED 177 CHUNKING 177 REHEARSAL 177 REDRCULATION 177
ELABORATION 177 MARKETING IMPLICATIONS 178 WHAT IS RETRIEVAL? 179
ORGANIZATION OF LONG-TERM MEMORY 179 THE SEMANTIC NETWORK 180 RETRIEVAL
FAILURES 181 RETRIEVAL ERRORS 183 WHAT ARE THE TYPES OF RETRIEVAL? 183
EXPLICIT MEMORY 183 IMPLICIT MEMORY 184 MARKETING IMPLICATIONS 184 HOW
RETRIEVAL IS ENHANCED 186 CHARACTERISTICS OF THE STIMULUS 186 WHAT THE
STIMULUS IS LINKED TO 187 MARKETING IMPLICATIONS 189 HOW A STIMULUS IS
PROCESSED IN SHORT-TERM MEMORY 190 CONSUMER CHARACTERISTICS AFFECTING
RETRIEVAL 190 SUMMARY 191 QUESTIONS FOR REVIEW AND DISCUSSION 191
EXERCISES 191 CONTENTS XI PART THE PROCESS OF MAKING DECISIONS 9 PROBLEM
RECOGNITION AND INFORMATION SEARCH INTRODUCTION: SHOPPING.COM HELPS
CONSUMERS WHO DARE TO COMPARE 194 194 PROBLEM RECOGNITION 195 THE IDEAL
STATE: WHERE WE WANT TO BE 197 THE ACTUAL STATE: WHERE WE ARE NOW 197
MARKETING IMPLICATIONS 198 INTERNAL SEARCH: SEARCHING FOR INFORMATION
FROM MEMORY 198 HOW MUCH DO WE ENGAGE IN INTERNAL SEARCH? 199 WHAT KIND
OF INFORMATION IS RETRIEVED FROM INTERNAL SEARCH? 199 MARKETING
IMPLICATIONS 204 IS INTERNAL SEARCH ALWAYS ACCURATE? 204 MARKETING
IMPLICATIONS 205 EXTERNAL SEARCH: SEARCHING FOR INFORMATION FROM THE
ENVIRONMENT 205 WHERE CAN WE SEARCH FOR INFORMATION? 206 10 JUDGMENT AND
DECISION MAKING BASED ON HIGH CONSUMER EFFORT INTRODUCTION: THE DRIVING
FORCE BEHIND CAR BUYING IN THAILAND 219 MARKETING IMPLICATIONS 208 HOW
MUCH DO WE ENGAGE IN EXTERNAL SEARCH? 210 MARKETING IMPLICATIONS 213
WHAT KIND OF INFORMATION IS ACQUIRED IN EXTERNAL SEARCH? 214 IS EXTERNAL
SEARCH ALWAYS ACCURATE? 215 MARKETING IMPLICATIONS 215 HOW DO WE ENGAGE
IN EXTERNAL SEARCH? 215 SUMMARY 217 QUESTIONS FOR REVIEW AND DISCUSSION
217 EXERCISES 217 219 HIGH-EFFORT JUDGMENT PROCESSES 220 JUDGMENTS OF
LIKELIHOOD AND GOODNESS/ BADNESS 222 MARKETING IMPLICATIONS 223
CONJUNCTIVE PROBABILITY ASSESSMENT 224 HIGH-EFFORT DECISION-MAKING
PROCESSES 225 HIGH-EFFORT THOUGHT-BASED DECISIONS 226 TYPES OF DECISION
PROCESSES 226 COMPENSATORY BRAND-PROCESSING MODELS 227 MARKETING
IMPLICATIONS 227 BOX: ILLUSTRATION OF TWO COMPENSATORY MODELS 228
COMPENSATORY ATTRIBUTE-PROCESSING MODELS 230 MARKETING IMPLICATIONS 230
NONCOMPENSATORY BRAND-PROCESSING MODELS 230 MARTELMGIMPLICATIONS 231
NONCOMPENSATORY ATTRIBUTE-PROCESSING MODELS 232 MARKETING I IMPLICATIONS
232 MULTIPLE MODELS THAT CHARACTERIZE DECISION MAKING 232 MARKETING
IMPLICATIONS 233 HIGH-EFFORT FEELING-BASED DECISIONS MARKETING
IMPLICATIONS 235 233 DECISION MAKING WHEN ALTERNATIVES CANNOT BE
COMPARED 236 DOES CONTEXT AFFECT HOW DECISIONS ARE MADE? 236 HOW
CONSUMER CHARACTERISTICS CAN AFFECT DECISION MAKING 237 HOW TASK
CHARACTERISTICS CAN AFFECT DECISION MAKING 238 MARKETING IMPLICATIONS
239 HOW DECISION FRAMING CAN AFFECT DECISION MAKING 241
MARKETLNGLMPUCATIONS 242 HOW GROUP CONTEXT CAN AFFECT DECISION MAKING
243 MARKETING IMPLICATIONS 244 SUMMARY 244 QUESTIONS FOR REVIEW AND
DISCUSSION 245 EXERCISES 245 XII CONTENTS 11 JUDGEMENT AND DECISION
MAKING BASED ON LOW CONSUMER EFFORT INTRODUCTION: CONSUMERS DECIDE
BETWEEN LOCAL AND FOREIGN BRANDS IN VIETNAM 246 246 LOW-EFFORT JUDGMENT
PROCESSES 247 SHORTCUTS IN MAKING JUDGMENTS: THE REPRESENTATIVENESS
HEURISTIC 247 MARKETING IMPLICATIONS 249 SHORTCUTS IN MAKING JUDGMENTS:
THE AVAILABILITY HEURISTIC 249 MARKETING IMPLICATIONS 250 LOW-EFFORT
DECISION-MAKING PROCESSES 250 HOW DOES LOW-EFFORT DECISION MAKING DIFFER
FROM HIGH-EFFORT DECISION MAKING? 250 USING SIMPLIFYING STRATEGIES WHEN
CONSUMER EFFORT IS LOW 252 LEARNING CHOICE TACTICS 253 REINFORCEMENT 253
PUNISHMENT 253 REPEAT PURCHASE 253 CHOICE TACTICS DEPEND ON THE PRODUCT
254 LOW-EFFORT THOUGHT-BASED DECISION MAKING 254 PERFORMANCE AS A
SIMPLIFYING STRATEGY 255 MARKETING IMPLICATIONS 255 HABIT AS A
SIMPLIFYING STRATEGY 255 MARKETING IMPLICATIONS 256 BRAND LOYALTY AS A
SIMPLIFYING STRATEGY 258 MARKETING IMPLICATIONS 258 PRICE AS A
SIMPLIFYING STRATEGY 260 MARKETING IMPLICATIONS 261 MARKETING
IMPLICATIONS 262 NORMATIVE INFLUENCES AS A SIMPLIFYING STRATEGY
MARKETING IMPLICATIONS 264 LOW-EFFORT FEELING-BASED DECISION MAKING 264
FEELINGS AS A SIMPLIFYING STRATEGY 264 BRAND FAMILIARITY 265 MARKETING
IMPLICATIONS 265 DECISION MAKING BASED ON VARIETY-SEEKING NEEDS 266
MARKETING IMPLICATIONS 267 BUYING ON IMPULSE 268 MARKETING IMPLICATIONS
268 263 SUMMARY 269 QUESTIONS FOR REVIEW AND DISCUSSION EXERCISES 270
269 12 POST-DECISION PROCESSES INTRODUCTION: CUSTOMER SATISFACTION FUELS
ASCENT OF SOUTHWEST AIRLINES 271 271 POST-DECISION DISSONANCE AND REGRET
272 DISSONANCE 272 REGRET 272 MARKETING IMPLICATIONS 274 LEARNING FROM
CONSUMER EXPERIENCE 274 A MODEL OF LEARNING FROM CONSUMER EXPERIENCE 275
WHAT AFFECTS LEARNING FROM EXPERIENCE? 276 MARKETING IMPLICATIONS 278
HOW DO CONSUMERS MAKE SATISFACTION OR DISSATISFACTION JUDGMENTS? 279
MARKETING IMPLICATIONS 280 THE DISCONFIRMATION PARADIGM 282 MARKETING
IMPLICATIONS 284 ATTRIBUTION THEORY 285 MARKETING IMPLICATIONS 286
EQUITY THEORY 286 MARKETING IMPLICATIONS 287 RESPONSES TO
DISSATISFACTION 288 COMPLAINTS 288 MARKETING IMPLICATIONS 289 RESPONDING
BY NEGATIVE WORD OF MOUTH MARKETING IMPLICATIONS 290 290 IS CUSTOMER
SATISFACTION ENOUGH? 290 MARKETING IMPLICATIONS 291 DISPOSITION 292 THE
MANY WAYS WE CAN DISPOSE OF SOMETHING 292 DISPOSING OF MEANINGFUL
OBJECTS 294 MARKETING IMPLICATIONS 295 RECYCLING 295 MARKETING
IMPLICATIONS 297 SUMMARY 297 QUESTIONS FOR REVIEW AND DISCUSSION
EXERCISES 298 298 CONTENTS X1IE PART THE CONSUMER'S CULTURE 13 CONSUMER
DIVERSITY INTRODUCTION: MARKETING WITH A FOCUS ON THE QUINTEANERA 300
300 HOW AGE AFFECTS CONSUMER BEHAVIOR AGE TRENDS IN THE UNITED STATES
301 TEENS AND GENERATION Y 301 MARKETIRAG IMPLICATIONS 303 GENERATION X
305 MARKETING IMPLICATIONS 306 BOOMERS 306 SENIORS 307 [IMPLICATIONS 307
301 HOW GENDER AND SEXUAL ORIENTATION AFFECT CONSUMER BEHAVIOR 309 SEX
ROLES 309 GENDER AND SEXUAL ORIENTATION 309 DIFFERENCES IN ACQUISITION
AND CONSUMPTION BEHAVIORS 310 [IMPLICATIONS 310 HOW REGIONAL INFLUENCES
AFFECT CONSUMER BEHAVIOR 312 REGIONS WITHIN THE UNITED STATES 312
MARKETING IMPLICATIONS 314 REGIONS ACROSS THE WORLD 315 [IMPLICATIONS
316 HOW ETHNIC INFLUENCES AFFECT CONSUMER BEHAVIOR 317 ETHNIC GROUPS
WITHIN THE UNITED STATES 318 MARKETING IMPLICATIONS 319 AFRICAN AMERICAN
CONSUMERS 321 MARKETING IMPLICATIONS 321 ASIAN AMERICAN CONSUMERS 322
MARKETING IMPLICATIONS 323 ETHNIC GROUPS AROUND THE WORLD 324 THE
INFLUENCE OF RELIGION 325 MARKETING I IMPLICATIONS 326 SUMMARY 326
QUESTIONS FOR REVIEW AND DISCUSSION EXERCISES 327 327 SOCIAL CLASS AND
HOUSEHOLD INFLUENCES INTRODUCTION: CHANGES IN CHINA CREATE NEW MARKETING
OPPORTUNITIES 329 329 SOCIAL CLASS 330 TYPES OF SOCIAL CLASS SYSTEMS 330
SOCIAL CLASS INFLUENCES 334 HOW SOCIAL CLASS IS DETERMINED 334 336 HOW
SOCIAL CLASS CHANGES OVER TIME UPWARD MOBILITY 336 DOWNWARD MOBILITY 338
SOCIAL CLASS FRAGMENTATION 339 HOW DOES SOCIAL CLASS AFFECT CONSUMPTION?
339 CONSPICUOUS CONSUMPTION AND STATUS SYMBOLS STATUS SYMBOLS AND
JUDGING OTHERS 340 COMPENSATORY CONSUMPTION 341 THE MEANING OF MONEY 342
THE CONSUMPTION PATTERNS OF SPECIFIC SOCIAL CLASSES 343 THE UPPER CLASS
343 THE MIDDLE CLASS 345 339 THE WORKING CLASS 345 THE HOMELESS 346
MARKETING IMPLICATIONS 346 HOW THE HOUSEHOLD INFLUENCES CONSUMER
BEHAVIOR 348 TYPES OF HOUSEHOLDS 348 HOUSEHOLDS AND FAMILY LIFE CYCLE
349 CHANGING TRENDS IN HOUSEHOLD STRUCTURE 351 MARKETING IMPLICATIONS
353 ROLES THAT HOUSEHOLD MEMBERS PLAY THE ROLES OF SPOUSES 356 THE ROLES
OF CHILDREN 357 IMPLICATIONS 358 354 SUMMARY 358 QUESTIONS FOR REVIEW
AND DISCUSSION EXERCISES 359 359 XIV CONTENTS PSYCHOGRAPHICS: VALUES,
PERSONALITY, AND LIFESTYLES INTRODUCTION: MARKETING MCDONALD'S MENU
MAKEOVER 360 360 VALUES 361 HOW VALUES CAN BE DESCRIBED 363 THE VALUES
THAT CHARACTERIZE WESTERN CULTURES 365 WHY VALUES CHANGE 369 INFLUENCES
ON VALUES 370 MARKETING IMPLICATIONS 371 HOW VALUES CAN BE MEASURED 373
PERSONALITY 376 RESEARCH APPROACHES TO PERSONALITY 377 DETERMINING
WHETHER PERSONALITY CHARACTERISTICS AFFECT CONSUMER BEHAVIOR 379
MARKETING IMPLICATIONS 383 LIFESTYLES 383 MARKETING IMPLICATIONS 384
PSYCHOGRAPHICS: COMBINING VALUES, PERSONALITY, AND LIFESTYLES 386 VALS
386 OTHER APPLIED PSYCHOGRAPHIC RESEARCH 386 MARKETING IMPLICATIONS 388
SUMMARY 389 QUESTIONS FOR REVIEW AND DISCUSSION 389 EXERCISES 389 SOCIAL
INFLUENCES ON CONSUMER BEHAVIOR INTRODUCTION: PASS THE WORD, BUILD THE
BUZZ 391 391 GENERAL SOURCES OF INFLUENCE 392 MARKETER-DOMINATED VERSUS
NON-MARKETER- DOMINATED INFLUENCE 392 HOW DO THESE GENERAL SOURCES
DIFFER? 395 MARKETING IMPLICATIONS 396 OPINION LEADERS 397 MARKETING
IMPLICATIONS 399 REFERENCE GROUPS AS SOURCES OF INFLUENCE 401 TYPES OF
REFERENCE GROUPS 401 MARKETING IMPLICATIONS 402 CHARACTERISTICS OF
REFERENCE GROUPS 403 MARKETING IMPLICATIONS 405 REFERENCE GROUPS AFFECT
CONSUMER SOCIALIZATION 406 NORMATIVE INFLUENCE 408 HOW NORMATIVE
INFLUENCE CAN AFFECT CONSUMER BEHAVIOR 409 FACTORS AFFECTING NORMATIVE
INFLUENCE STRENGTH 409 MARKETING IMPLICATIONS 412 INFORMATIONAL
INFLUENCE 414 HOW INFORMATIONAL INFLUENCE CAN AFFECT CONSUMER BEHAVIOR
414 FACTORS AFFECTING INFORMATIONAL INFLUENCE STRENGTH 414 MARKETING
IMPLICATIONS 415 DESCRIPTIVE DIMENSIONS OF INFORMATION 415 VALENCE: IS
INFORMATION POSITIVE OR NEGATIVE? 415 MODALITY: DOES INFORMATION COME
FROM VERBAL OR NONVERBAL CHANNELS? 416 THE PERVASIVE AND PERSUASIVE
INFLUENCE ON WORD OF MOUTH 416 MARKETING IMPLICATIONS 417 SUMMARY 419
QUESTIONS FOR REVIEW AND DISCUSSION EXERCISES 420 420 CONTENTS XV PART
CONSUMER BEHAVIOR OUTCOMES 17 ADOPTION OF, RESISTANCE TO, AND DIFFUSION
OF INNOVATIONS INTRODUCTION: HIGH-SPEED INTERNET ACCESS TAKES OVER SOUTH
KOREA 422 422 INNOVATIONS 423 DEFINING AN INNOVATION 423 INNOVATIONS
CHARACTERIZED BY DEGREE OF NOVELTY 425 INNOVATIONS CHARACTERIZED BY
BENEFITS OFFERED 427 INNOVATIONS CHARACTERIZED BY BREADTH 427 ADOPTION
OF INNOVATIONS AND RESISTANCE TO ADOPTION 428 RESISTANCE TO ADOPTION 428
HOW CONSUMERS ADOPT INNOVATIONS 428 MARKETING IMPLICATIONS 430 TIMING OF
INNOVATION ADOPTION DECISIONS 430 MARKETING IMPLICATIONS 433 DIFFUSION
434 HOW OFFERINGS DIFFUSE THROUGH A MARKET 434 FACTORS AFFECTING THE
SHAPE OF THE DIFFUSION CURVE 435 HOW DIFFUSION RELATES TO THE PRODUCT
LIFE CYCLE 436 MARKETING IMPLICATIONS 437 INFLUENCES ON ADOPTION,
RESISTANCE, AND DIFFUSION 437 CHARACTERISTICS OF THE INNOVATION 438
MARKETING IMPLICATIONS 439 UNCERTAINTY 439 MARKETING IMPLICATIONS 440
CONSUMER LEARNING REQUIREMENTS 440 MARKETING IMPLICATIONS 441 SOCIAL
RELEVANCE 443 MARKETING IMPLICATIONS LEGITIMACY AND ADAPTABILITY
MARKETING IMPLICATIONS 443 444 444 CHARACTERISTICS OF THE SOCIAL SYSTEM
MARKETING IMPLICATIONS 445 444 THE CONSEQUENCES OF INNOVATIONS 446
SUMMARY 447 QUESTIONS FOR REVIEW AND DISCUSSION EXERCISES 448 447 IS
SYMBOLIC CONSUMER BEHAVIOR INTRODUCTION: KA-CHING! CONSUMERS BUY (AND
SELL) SPECIAL SOMETHINGS ON EBAY 449 449 SOURCES AND FUNCTIONS OF
SYMBOLIC MEANING 450 MEANING DERIVED FROM CULTURE 450 MEANING DERIVED
FROM THE CONSUMER 453 THE EMBLEMATIC FUNCTION 453 MARKETING IMPLICATIONS
456 THE ROLE ACQUISITION FUNCTION 456 MARKETING IMPLICATIONS 459 THE
CONNECTEDNESS FUNCTION 460 THE EXPRESSIVENESS FUNCTION 461
MARKETISIGLMPLLCATLONS 461 MULTIPLE FUNCTIONS 461 SYMBOLS AND
SELF-CONCEPT 462 MARKETING IMPLICATIONS 462 SPECIAL POSSESSIONS 463
TYPES OF SPECIAL POSSESSIONS 463 THE CHARACTERISTICS THAT DESCRIBE
SPECIAL POSSESSIONS 465 WHY SOME PRODUCTS ARE SPECIAL 465 CONSUMER
CHARACTERISTICS AFFECT WHAT IS SPECIAL 466 RITUALS USED WITH SPECIAL
POSSESSIONS 467 DISPOSING OF SPECIAL POSSESSIONS 468 SACRED MEANING 469
SACRED PEOPLE, OBJECTS, AND PLACES 469 THE CHARACTERISTICS THAT DESCRIBE
SACRED ENTITIES 469 HOW SACRED OBJECTS ARE PROFANED 470 MARKETING
IMPLICATIONS 470 THE TRANSFER OF SYMBOLIC MEANING THROUGH GIFT GIVING
471 THE TIMING OF GIFTS 471 THREE STAGES OF GIFT GIVING 471 MARKETING
IMPLICATIONS 475 SUMMARY 476 QUESTIONS FOR REVIEW AND DISCUSSION 477
EXERCISES 477 XVI CONTENTS PART CONSUMER WELFARE 19 CONSUMERISM AND
PUBLIC POLICY ISSUES INTRODUCTION: FEATHERS FLY OVER FRIED CHICKEN ADS
480 480 WHAT IS CONSUMERISM? 481 GROUPS INVOLVED WITH PUBLIC POLICY AND
CONSUMERISM 482 GOVERNMENT AGENCIES 482 INDUSTRY SELF-REGULATION 483
CONSUMER GROUPS 484 HOW MARKETING PRACTICES VIOLATE CONSUMER RIGHTS 485
DECEPTIVE ADVERTISING AND LABELING 485 DECEPTIVE SELLING TACTICS 488
ADVERTISING TO CHILDREN 490 PRIVACY ON THE INTERNET 492 PRODUCT
INFORMATION AND SAFETY ISSUES 494 CONSUMER PROTECTION THROUGH
INFORMATION 494 CONSUMER PROTECTION THROUGH PRODUCT SAFETY 497
ENVIRONMENTAL PROTECTION 499 ENVIRONMENTALLY CONSCIOUS BEHAVIOR 499
CONSERVATION BEHAVIOR 501 CONSUMERISM AROUND THE WORLD 502 SUMMARY 504
QUESTIONS FOR REVIEW AND DISCUSSION EXERCISES 504 504 20 THE DARK SIDE
OF CONSUMER BEHAVIOR AND MARKETING INTRODUCTION: IS YOUR PERSONAL DATA
PRIVATE? IS IT SAFE? 506 506 DEVIANT CONSUMER BEHAVIOR 507 COMPULSIVE
BUYING 508 MARKETING IMPLICATIONS 511 CONSUMER THEFT 511 MARKETING
IMPLICATIONS 514 BLACK MARKETS 514 ADDICTIVE AND COMPULSIVE CONSUMPTION
515 MARKETING IMPLICATIONS 517 UNDERAGE DRINKING AND SMOKING 518
MARKETING IMPLICATIONS 519 NEGATIVE EFFECTS OF MARKETING 522 DOES
ADVERTISING AFFECT SELF-IMAGE? 522 MARKETING IMPLICATIONS 523 DOES
ADVERTISING MISREPRESENT SEGMENTS OF CONSUMERS? 524 MARKETING
IMPLICATIONS 526 DO MARKETING PRACTICES INVADE CONSUMERS' PRIVACY? 526
MARKETING IMPLICATIONS 528 HOW CAN CONSUMERS RESIST MARKETING PRACTICES?
528 SUMMARY 530 QUESTIONS FOR REVIEW AND DISCUSSION EXERCISES 531 END
NOTES N1 AD/PHOTO CREDITS C-1 TEXT CREDITS C-3 GLOSSARY G-1 NAME/AUTHOR
INDEX 1-1 COMPANY/PRODUCT INDEX I-22 SUBJECT INDEX I-28 530 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Hoyer, Wayne D. MacInnis, Deborah J. |
| author_GND | (DE-588)137908571 (DE-588)134232992 |
| author_facet | Hoyer, Wayne D. MacInnis, Deborah J. |
| author_role | aut aut |
| author_sort | Hoyer, Wayne D. |
| author_variant | w d h wd wdh d j m dj djm |
| building | Verbundindex |
| bvnumber | BV021759497 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)67345414 (DE-599)BVBBV021759497 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02121nam a2200529zc 4500</leader><controlfield tag="001">BV021759497</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20121015 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">061009s2007 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2005936320</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0618643729</subfield><subfield code="c">main student text</subfield><subfield code="9">0-618-64372-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780618643721</subfield><subfield code="9">978-0-618-64372-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780618731817</subfield><subfield code="9">978-0-618-73181-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0618731814</subfield><subfield code="c">exam copy</subfield><subfield code="9">0-618-73181-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)67345414</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021759497</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.32</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hoyer, Wayne D.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137908571</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer behavior</subfield><subfield code="c">Wayne D. Hoyer ; Deborah J. MacInnis</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston [u.a.]</subfield><subfield code="b">Houghton Mifflin</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Getr. Zählung</subfield><subfield code="b">ill.</subfield><subfield code="c">26 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and indexes</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumentengedrag</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">MacInnis, Deborah J.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)134232992</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">SWBplus Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972595&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014972595</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV021759497 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:34:41Z |
| indexdate | 2024-07-09T20:43:25Z |
| institution | BVB |
| isbn | 0618643729 9780618643721 9780618731817 0618731814 |
| language | English |
| lccn | 2005936320 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014972595 |
| oclc_num | 67345414 |
| open_access_boolean | |
| owner | DE-703 DE-N2 DE-521 DE-188 |
| owner_facet | DE-703 DE-N2 DE-521 DE-188 |
| physical | Getr. Zählung ill. 26 cm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | Hoyer, Wayne D. Verfasser (DE-588)137908571 aut Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis 4. ed. Boston [u.a.] Houghton Mifflin 2007 Getr. Zählung ill. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Verbraucherforschung (DE-588)4187567-9 s Verbraucherverhalten (DE-588)4062644-1 s 2\p DE-604 MacInnis, Deborah J. Verfasser (DE-588)134232992 aut SWBplus Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972595&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hoyer, Wayne D. MacInnis, Deborah J. Consumer behavior Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4187567-9 (DE-588)4062644-1 (DE-588)4123623-3 |
| title | Consumer behavior |
| title_auth | Consumer behavior |
| title_exact_search | Consumer behavior |
| title_exact_search_txtP | Consumer behavior |
| title_full | Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis |
| title_fullStr | Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis |
| title_full_unstemmed | Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis |
| title_short | Consumer behavior |
| title_sort | consumer behavior |
| topic | Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumentengedrag Marketing Consumer behavior Verbraucherforschung Verbraucherverhalten Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972595&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hoyerwayned consumerbehavior AT macinnisdeborahj consumerbehavior |