Interaktives Product Placement: innovative Wege in der Werbung
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Saarbrücken
VDM Verlag Dr. Müller
2006
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | XVII, 214 S. Ill., graph. Darst. |
| ISBN: | 3865501702 |
Internformat
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| 100 | 1 | |a Stromski, Judith |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Interaktives Product Placement |b innovative Wege in der Werbung |c Judith Stromski ; Endrik Hasemann |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Saarbrücken |b VDM Verlag Dr. Müller |c 2006 | |
| 300 | |a XVII, 214 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Hasemann, Endrik |e Verfasser |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-014956247 | ||
Datensatz im Suchindex
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|---|---|
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| author | Stromski, Judith Hasemann, Endrik |
| author_facet | Stromski, Judith Hasemann, Endrik |
| author_role | aut aut |
| author_sort | Stromski, Judith |
| author_variant | j s js e h eh |
| building | Verbundindex |
| bvnumber | BV021742916 |
| ctrlnum | (OCoLC)162442623 (DE-599)BVBBV021742916 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| id | DE-604.BV021742916 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:29:55Z |
| indexdate | 2024-07-09T20:43:00Z |
| institution | BVB |
| isbn | 3865501702 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014956247 |
| oclc_num | 162442623 |
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| physical | XVII, 214 S. Ill., graph. Darst. |
| publishDate | 2006 |
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| publisher | VDM Verlag Dr. Müller |
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| spelling | Stromski, Judith Verfasser aut Interaktives Product Placement innovative Wege in der Werbung Judith Stromski ; Endrik Hasemann 1. Aufl. Saarbrücken VDM Verlag Dr. Müller 2006 XVII, 214 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Interaktive Medien (DE-588)4642838-0 gnd rswk-swf Werbung (DE-588)4065541-6 s Interaktive Medien (DE-588)4642838-0 s DE-604 Hasemann, Endrik Verfasser aut text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2809858&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Stromski, Judith Hasemann, Endrik Interaktives Product Placement innovative Wege in der Werbung Werbung (DE-588)4065541-6 gnd Interaktive Medien (DE-588)4642838-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4642838-0 |
| title | Interaktives Product Placement innovative Wege in der Werbung |
| title_auth | Interaktives Product Placement innovative Wege in der Werbung |
| title_exact_search | Interaktives Product Placement innovative Wege in der Werbung |
| title_exact_search_txtP | Interaktives Product Placement innovative Wege in der Werbung |
| title_full | Interaktives Product Placement innovative Wege in der Werbung Judith Stromski ; Endrik Hasemann |
| title_fullStr | Interaktives Product Placement innovative Wege in der Werbung Judith Stromski ; Endrik Hasemann |
| title_full_unstemmed | Interaktives Product Placement innovative Wege in der Werbung Judith Stromski ; Endrik Hasemann |
| title_short | Interaktives Product Placement |
| title_sort | interaktives product placement innovative wege in der werbung |
| title_sub | innovative Wege in der Werbung |
| topic | Werbung (DE-588)4065541-6 gnd Interaktive Medien (DE-588)4642838-0 gnd |
| topic_facet | Werbung Interaktive Medien |
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