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Marketing research: text and cases

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Bibliographic Details
Main Author:	Wrenn, Bruce (Author)
Format:	Book
Language:	English
Published:	New York [u.a.] Best Business Books 2007
Edition:	2. ed.
Subjects:	Marketing research Marketing research > Case studies Marketingforschung Fallstudiensammlung
Online Access:	Table of contents only Inhaltsverzeichnis
Item Description:	Includes bibliographical references and index
Physical Description:	XI, 464 S. 1 CD-ROM (12 cm)
ISBN:	0789027453 9780789027450 0789027461 9780789027467

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MARC


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650		4	\|a Marketing research
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700	1		\|a Loudon, David L. \|e Sonstige \|4 oth
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Record in the Search Index

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adam_text	MARKETING RESEARCH / WRENN, BRUCE : C2007 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION TO MARKETING RESEARCH RESEARCH DESIGNS FOR MANAGEMENT SECONDARY DATA PRIMARY DATA COLLECTION MEASUREMENT DESIGNING THE DATA-GATHERING INSTRUMENT SAMPLING METHODS AND SAMPLE SIZE FIELDING THE DATA-GATHERING INSTRUMENT ANALYZING AND INTERPRETING DATA FOR DECISIONS ADVANCED DATA ANALYSIS THE RESEARCH REPORT. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
adam_txt	MARKETING RESEARCH / WRENN, BRUCE : C2007 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION TO MARKETING RESEARCH RESEARCH DESIGNS FOR MANAGEMENT SECONDARY DATA PRIMARY DATA COLLECTION MEASUREMENT DESIGNING THE DATA-GATHERING INSTRUMENT SAMPLING METHODS AND SAMPLE SIZE FIELDING THE DATA-GATHERING INSTRUMENT ANALYZING AND INTERPRETING DATA FOR DECISIONS ADVANCED DATA ANALYSIS THE RESEARCH REPORT. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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author	Wrenn, Bruce
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ctrlnum	(OCoLC)62895803 (DE-599)BVBBV021739072
dewey-full	658.8/3
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	2. ed.
format	Book
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genre_facet	Fallstudiensammlung
id	DE-604.BV021739072
illustrated	Not Illustrated
index_date	2024-07-02T15:28:50Z
indexdate	2024-07-09T20:42:55Z
institution	BVB
isbn	0789027453 9780789027450 0789027461 9780789027467
language	English
lccn	2005037134
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-014952466
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physical	XI, 464 S. 1 CD-ROM (12 cm)
publishDate	2007
publishDateSearch	2007
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publisher	Best Business Books
record_format	marc
spelling	Wrenn, Bruce Verfasser aut Marketing research text and cases Bruce Wrenn, Robert E. Stevens, David L. Loudon 2. ed. New York [u.a.] Best Business Books 2007 XI, 464 S. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Stevens, Robert E. 1942- Sonstige (DE-588)124273645 oth Loudon, David L. Sonstige oth http://www.loc.gov/catdir/toc/ecip066/2005037134.html Table of contents only LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014952466&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Wrenn, Bruce Marketing research text and cases Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd
subject_GND	(DE-588)4200055-5 (DE-588)4522595-3
title	Marketing research text and cases
title_auth	Marketing research text and cases
title_exact_search	Marketing research text and cases
title_exact_search_txtP	Marketing research text and cases
title_full	Marketing research text and cases Bruce Wrenn, Robert E. Stevens, David L. Loudon
title_fullStr	Marketing research text and cases Bruce Wrenn, Robert E. Stevens, David L. Loudon
title_full_unstemmed	Marketing research text and cases Bruce Wrenn, Robert E. Stevens, David L. Loudon
title_short	Marketing research
title_sort	marketing research text and cases
title_sub	text and cases
topic	Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd
topic_facet	Marketing research Marketing research Case studies Marketingforschung Fallstudiensammlung
url	http://www.loc.gov/catdir/toc/ecip066/2005037134.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014952466&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT wrennbruce marketingresearchtextandcases AT stevensroberte marketingresearchtextandcases AT loudondavidl marketingresearchtextandcases

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