Marketing research: text and cases
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Best Business Books
2007
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XI, 464 S. 1 CD-ROM (12 cm) |
| ISBN: | 0789027453 9780789027450 0789027461 9780789027467 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing research |b text and cases |c Bruce Wrenn, Robert E. Stevens, David L. Loudon |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Best Business Books |c 2007 | |
| 300 | |a XI, 464 S. |e 1 CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing research |v Case studies | |
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| 700 | 1 | |a Loudon, David L. |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804135589955502080 |
|---|---|
| adam_text | MARKETING RESEARCH / WRENN, BRUCE : C2007
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION TO MARKETING RESEARCH
RESEARCH DESIGNS FOR MANAGEMENT
SECONDARY DATA
PRIMARY DATA COLLECTION
MEASUREMENT
DESIGNING THE DATA-GATHERING INSTRUMENT
SAMPLING METHODS AND SAMPLE SIZE
FIELDING THE DATA-GATHERING INSTRUMENT
ANALYZING AND INTERPRETING DATA FOR DECISIONS
ADVANCED DATA ANALYSIS
THE RESEARCH REPORT.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
MARKETING RESEARCH / WRENN, BRUCE : C2007
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION TO MARKETING RESEARCH
RESEARCH DESIGNS FOR MANAGEMENT
SECONDARY DATA
PRIMARY DATA COLLECTION
MEASUREMENT
DESIGNING THE DATA-GATHERING INSTRUMENT
SAMPLING METHODS AND SAMPLE SIZE
FIELDING THE DATA-GATHERING INSTRUMENT
ANALYZING AND INTERPRETING DATA FOR DECISIONS
ADVANCED DATA ANALYSIS
THE RESEARCH REPORT.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
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| bvnumber | BV021739072 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)62895803 (DE-599)BVBBV021739072 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| index_date | 2024-07-02T15:28:50Z |
| indexdate | 2024-07-09T20:42:55Z |
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| isbn | 0789027453 9780789027450 0789027461 9780789027467 |
| language | English |
| lccn | 2005037134 |
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| physical | XI, 464 S. 1 CD-ROM (12 cm) |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Best Business Books |
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| spelling | Wrenn, Bruce Verfasser aut Marketing research text and cases Bruce Wrenn, Robert E. Stevens, David L. Loudon 2. ed. New York [u.a.] Best Business Books 2007 XI, 464 S. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Stevens, Robert E. 1942- Sonstige (DE-588)124273645 oth Loudon, David L. Sonstige oth http://www.loc.gov/catdir/toc/ecip066/2005037134.html Table of contents only LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014952466&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wrenn, Bruce Marketing research text and cases Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4522595-3 |
| title | Marketing research text and cases |
| title_auth | Marketing research text and cases |
| title_exact_search | Marketing research text and cases |
| title_exact_search_txtP | Marketing research text and cases |
| title_full | Marketing research text and cases Bruce Wrenn, Robert E. Stevens, David L. Loudon |
| title_fullStr | Marketing research text and cases Bruce Wrenn, Robert E. Stevens, David L. Loudon |
| title_full_unstemmed | Marketing research text and cases Bruce Wrenn, Robert E. Stevens, David L. Loudon |
| title_short | Marketing research |
| title_sort | marketing research text and cases |
| title_sub | text and cases |
| topic | Marketing research Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing research Marketing research Case studies Marketingforschung Fallstudiensammlung |
| url | http://www.loc.gov/catdir/toc/ecip066/2005037134.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014952466&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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