Customer relationship management: a databased approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Hoboken, NJ]
Wiley
2006
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Contributor biographical information Publisher description Inhaltsverzeichnis Klappentext |
| Beschreibung: | Literaturangaben Includes bibliographical references and index |
| Beschreibung: | XXIV, 323 S. graph. Darst. 26 cm |
| ISBN: | 0471271330 9780471271338 |
Internformat
MARC
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| 245 | 1 | 0 | |a Customer relationship management |b a databased approach |c V. Kumar ; Werner J. Reinartz |
| 264 | 1 | |a [Hoboken, NJ] |b Wiley |c 2006 | |
| 300 | |a XXIV, 323 S. |b graph. Darst. |c 26 cm | ||
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| 650 | 7 | |a Management |2 gtt | |
| 650 | 4 | |a Relations avec la clientèle - Gestion - Manuels d'enseignement supérieur | |
| 650 | 4 | |a Relations avec la clientèle - Informatique - Manuels d'enseignement supérieur | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 4 | |a Customer relations |x Data processing | |
| 650 | 0 | 7 | |a Database-Marketing |0 (DE-588)4263308-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804135583786729472 |
|---|---|
| adam_text | Brief Contents
■
Preface
Part I
Database Marketing Strategy
Chapter
and Customer Value
Chapter
Chapter
Chapter
Chapter
Customer-Based Marketing Metrics
Chapter
Metrics
Part II
Implementation of Database Marketing
Chapter
Chapter
Chapter
Chapter
Chapter
Partili
Advances,
in B-To-C and B-TO-B Scenarios
Chapter
Framework to Marketing Decisions
Part IV
Channels and CRM
Chapter
on Marketing Channels
Glossary
Index
All too often, today s companies focus on the technology of Customer Relationship Management
(CRM), and lose sight of its primary goal
for the field, Kumar and Reinartz emphasize the strategic principles of customer-centric market¬
ing that are at the heart of every successful
of
and data mining with rigor and relevance.
|
| adam_txt |
Brief Contents
■
Preface
Part I
Database Marketing Strategy
Chapter
and Customer Value
Chapter
Chapter
Chapter
Chapter
Customer-Based Marketing Metrics
Chapter
Metrics
Part II
Implementation of Database Marketing
Chapter
Chapter
Chapter
Chapter
Chapter
Partili
Advances,
in B-To-C and B-TO-B Scenarios
Chapter
Framework to Marketing Decisions
Part IV
Channels and CRM
Chapter
on Marketing Channels
Glossary
Index
All too often, today's companies focus on the technology of Customer Relationship Management
(CRM), and lose sight of its primary goal
for the field, Kumar and Reinartz emphasize the strategic principles of customer-centric market¬
ing that are at the heart of every successful
of
and data mining with rigor and relevance. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
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| author_sort | Kumar, V. 1957- |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| id | DE-604.BV021735094 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:27:41Z |
| indexdate | 2024-07-09T20:42:49Z |
| institution | BVB |
| isbn | 0471271330 9780471271338 |
| language | English |
| lccn | 2006295010 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014948544 |
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| physical | XXIV, 323 S. graph. Darst. 26 cm |
| publishDate | 2006 |
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| publisher | Wiley |
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| spelling | Kumar, V. 1957- Verfasser (DE-588)131395319 aut Customer relationship management a databased approach V. Kumar ; Werner J. Reinartz [Hoboken, NJ] Wiley 2006 XXIV, 323 S. graph. Darst. 26 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben Includes bibliographical references and index Klantenbinding gtt Management gtt Relations avec la clientèle - Gestion - Manuels d'enseignement supérieur Relations avec la clientèle - Informatique - Manuels d'enseignement supérieur Datenverarbeitung Customer relations Management Customer relations Data processing Database-Marketing (DE-588)4263308-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Database-Marketing (DE-588)4263308-4 s DE-604 Reinartz, Werner J. Verfasser aut http://www.loc.gov/catdir/toc/fy0605/2006295010.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0629/2006295010-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0629/2006295010-d.html Publisher description Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948544&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014948544&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Kumar, V. 1957- Reinartz, Werner J. Customer relationship management a databased approach Klantenbinding gtt Management gtt Relations avec la clientèle - Gestion - Manuels d'enseignement supérieur Relations avec la clientèle - Informatique - Manuels d'enseignement supérieur Datenverarbeitung Customer relations Management Customer relations Data processing Database-Marketing (DE-588)4263308-4 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4263308-4 (DE-588)4236865-0 |
| title | Customer relationship management a databased approach |
| title_auth | Customer relationship management a databased approach |
| title_exact_search | Customer relationship management a databased approach |
| title_exact_search_txtP | Customer relationship management a databased approach |
| title_full | Customer relationship management a databased approach V. Kumar ; Werner J. Reinartz |
| title_fullStr | Customer relationship management a databased approach V. Kumar ; Werner J. Reinartz |
| title_full_unstemmed | Customer relationship management a databased approach V. Kumar ; Werner J. Reinartz |
| title_short | Customer relationship management |
| title_sort | customer relationship management a databased approach |
| title_sub | a databased approach |
| topic | Klantenbinding gtt Management gtt Relations avec la clientèle - Gestion - Manuels d'enseignement supérieur Relations avec la clientèle - Informatique - Manuels d'enseignement supérieur Datenverarbeitung Customer relations Management Customer relations Data processing Database-Marketing (DE-588)4263308-4 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Klantenbinding Management Relations avec la clientèle - Gestion - Manuels d'enseignement supérieur Relations avec la clientèle - Informatique - Manuels d'enseignement supérieur Datenverarbeitung Customer relations Management Customer relations Data processing Database-Marketing Kundenmanagement |
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