The public relations landscape has changed dramatically from what it was in 1989, when the original "Public Relations Theory" volume was published. Reflecting the substantial shifts in the intervening years, "Public Relations Theory II", while related to the first volume, is more...

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Format:	Buch
Sprache:	English
Veröffentlicht:	Mahwah, N.J. [u.a.] Erlbaum 2006
Schriftenreihe:	Public relations theory [2]
Schlagworte:	Public relations Öffentlichkeitsarbeit Theorie Aufsatzsammlung
Online-Zugang:	Table of contents Publisher description
Zusammenfassung:	The public relations landscape has changed dramatically from what it was in 1989, when the original "Public Relations Theory" volume was published. Reflecting the substantial shifts in the intervening years, "Public Relations Theory II", while related to the first volume, is more a new work than a revision. The editors have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. The volume concludes with the editors' views on future influences on public relations theory development in the years ahead. Like its predecessor, "Public Relations Theory II" will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. "Public Relations Theory II" is an essential addition to the library of every public relations scholar [...].
Beschreibung:	Includes bibliographical references and index
Beschreibung:	xiv, 528 p. ill., graph. Darst.
ISBN:	0805833846 0805833854