Verfügbarkeit: The persona lifecycle

The persona lifecycle: keeping people in mind throughout product design

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Bibliographische Detailangaben
Hauptverfasser:	Pruitt, John S. (VerfasserIn), Adlin, Tamara (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Amsterdam [u.a.] Elsevier 2006
Schriftenreihe:	The Morgan Kaufmann series in interactive technologies
Schlagworte:	Produits commerciaux - Gestion Produits nouveaux Recherche industrielle Product management New products Industrial research Marktforschung Produktentwicklung Kundenorientierung Zielgruppe Industriedesign
Online-Zugang:	Table of contents only Publisher description Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XVII, 724 S. Ill., graph. Darst.
ISBN:	0125662513 9780125662512

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CONTENTS 1THE NEXT FRONTIER FOR USER CENTERED DESIGN: MAKING USER REPRESENTATIONS MORE USABLE 2 2 THE PERSONA LIFECYCLE: A FRAMEWORK FOR THE PERSONA APPROACH 46 ^ PHASE 1: FAMILY PLANNING (PLANNING A PERSONA EFFORT) 66 Zj. PHASE 2: CONCEPTION GESTATION (CREATING PERSONAS) 162 ^ PHASE 3: BIRTH MATURATION (LAUNCHING AND COMMUNICATING PERSONAS) 272 (} PHASE 4: ADULTHOOD (USING PERSONAS) 344 r j PHASE 5: LIFETIME ACHIEVEMENT AND RETIREMENT (ROI AND / REUSE OF PERSONAS) 432 CONTRIBUTED CHAPTERS: Q USERS, ROLES, AND PERSONAS 498 by Larry Constantine Q STORYTELLING AND NARRATIVE 520 by Whitney Quesenbery 20 REALITY AND DESIGN MAPS 556 by Tamara Adlin Holly Jamesen MARKETING VERSUS DESIGN PERSONAS 602 by Bob Barlow Busch 2 WHY PERSONAS WORK: THE PSYCHOLOGICAL EVIDENCE 642 by Jonathan Grudin APPENDIX A G4K ORGANIZATIONAL ARCHETYPE AND SAMPLE PERSONA 665 APPENDIX B EXAMPLE PERSONAS FROM REAL PROJECTS 682 APPENDIX C SAMPLE IMAGE RELEASE FORM 691 REFERENCES 693 CONTRIBUTOR INDEX 707 SUBJECT INDEX 709 ABOUT THE AUTHORS 723 ABOUT THE ILLUSTRATOR 724
adam_txt	CONTENTS 1THE NEXT FRONTIER FOR USER CENTERED DESIGN: MAKING USER REPRESENTATIONS MORE USABLE 2 2 THE PERSONA LIFECYCLE: A FRAMEWORK FOR THE PERSONA APPROACH 46 ^ PHASE 1: FAMILY PLANNING (PLANNING A PERSONA EFFORT) 66 Zj. PHASE 2: CONCEPTION GESTATION (CREATING PERSONAS) 162 ^ PHASE 3: BIRTH MATURATION (LAUNCHING AND COMMUNICATING PERSONAS) 272 (} PHASE 4: ADULTHOOD (USING PERSONAS) 344 r j PHASE 5: LIFETIME ACHIEVEMENT AND RETIREMENT (ROI AND / REUSE OF PERSONAS) 432 CONTRIBUTED CHAPTERS: Q USERS, ROLES, AND PERSONAS 498 by Larry Constantine Q STORYTELLING AND NARRATIVE 520 by Whitney Quesenbery 20 REALITY AND DESIGN MAPS 556 by Tamara Adlin Holly Jamesen \ \ MARKETING VERSUS DESIGN PERSONAS 602 by Bob Barlow Busch \ 2 WHY PERSONAS WORK: THE PSYCHOLOGICAL EVIDENCE 642 by Jonathan Grudin APPENDIX A G4K ORGANIZATIONAL ARCHETYPE AND SAMPLE PERSONA 665 APPENDIX B EXAMPLE PERSONAS FROM REAL PROJECTS 682 APPENDIX C SAMPLE IMAGE RELEASE FORM 691 REFERENCES 693 CONTRIBUTOR INDEX 707 SUBJECT INDEX 709 ABOUT THE AUTHORS 723 ABOUT THE ILLUSTRATOR 724
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author	Pruitt, John S. Adlin, Tamara
author_facet	Pruitt, John S. Adlin, Tamara
author_role	aut aut
author_sort	Pruitt, John S.
author_variant	j s p js jsp t a ta
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classification_rvk	QP 624
ctrlnum	(OCoLC)63116825 (DE-599)BVBBV021706205
dewey-full	658.5/03
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.5/03
dewey-search	658.5/03
dewey-sort	3658.5 13
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
format	Book
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isbn	0125662513 9780125662512
language	English
lccn	2006000795
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series2	The Morgan Kaufmann series in interactive technologies
spellingShingle	Pruitt, John S. Adlin, Tamara The persona lifecycle keeping people in mind throughout product design Produits commerciaux - Gestion Produits nouveaux Recherche industrielle Product management New products Industrial research Marktforschung (DE-588)4037630-8 gnd Produktentwicklung (DE-588)4139402-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Zielgruppe (DE-588)4117714-9 gnd Industriedesign (DE-588)4072788-9 gnd
subject_GND	(DE-588)4037630-8 (DE-588)4139402-1 (DE-588)4316837-1 (DE-588)4117714-9 (DE-588)4072788-9
title	The persona lifecycle keeping people in mind throughout product design
title_auth	The persona lifecycle keeping people in mind throughout product design
title_exact_search	The persona lifecycle keeping people in mind throughout product design
title_exact_search_txtP	The persona lifecycle keeping people in mind throughout product design
title_full	The persona lifecycle keeping people in mind throughout product design by John S. Pruitt ; Tamara Adlin
title_fullStr	The persona lifecycle keeping people in mind throughout product design by John S. Pruitt ; Tamara Adlin
title_full_unstemmed	The persona lifecycle keeping people in mind throughout product design by John S. Pruitt ; Tamara Adlin
title_short	The persona lifecycle
title_sort	the persona lifecycle keeping people in mind throughout product design
title_sub	keeping people in mind throughout product design
topic	Produits commerciaux - Gestion Produits nouveaux Recherche industrielle Product management New products Industrial research Marktforschung (DE-588)4037630-8 gnd Produktentwicklung (DE-588)4139402-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Zielgruppe (DE-588)4117714-9 gnd Industriedesign (DE-588)4072788-9 gnd
topic_facet	Produits commerciaux - Gestion Produits nouveaux Recherche industrielle Product management New products Industrial research Marktforschung Produktentwicklung Kundenorientierung Zielgruppe Industriedesign
url	http://www.loc.gov/catdir/toc/ecip066/2006000795.html http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014920089&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT pruittjohns thepersonalifecyclekeepingpeopleinmindthroughoutproductdesign AT adlintamara thepersonalifecyclekeepingpeopleinmindthroughoutproductdesign

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