The long tail: how endless choice is creating unlimited demand
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Random House Business Books
2006
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here. |
| Beschreibung: | XII, 238 S. graph. Darst. |
| ISBN: | 184413850X 9781844138500 |
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Datensatz im Suchindex
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| adam_text | THE LONG TAIL / ANDERSON, CHRIS : C2006 TABLE OF CONTENTS /
INHALTSVERZEICHNIS THE LONG TAIL THE RISE AND FALL OF THE HIT A SHORT
HISTORY OF THE LONG TAIL THE THREE FORCES OF THE LONG TAIL THE NEW
PROCEDURES THE NEW MARKETS THE NEW TASTEMAKERS LONG TAIL ECONOMICS THE
SHORT HEAD THE PARADISE OF CHOICE NICHE CULTURE THE INFINITE SCREEN
BEYOND ENTERTAINMENT LONG TAIL RULES CODA: TOMORROW S TAIL. DIESES
SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
THE LONG TAIL / ANDERSON, CHRIS : C2006 TABLE OF CONTENTS /
INHALTSVERZEICHNIS THE LONG TAIL THE RISE AND FALL OF THE HIT A SHORT
HISTORY OF THE LONG TAIL THE THREE FORCES OF THE LONG TAIL THE NEW
PROCEDURES THE NEW MARKETS THE NEW TASTEMAKERS LONG TAIL ECONOMICS THE
SHORT HEAD THE PARADISE OF CHOICE NICHE CULTURE THE INFINITE SCREEN
BEYOND ENTERTAINMENT LONG TAIL RULES CODA: TOMORROW'S TAIL. DIESES
SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Anderson, Chris |
| author_facet | Anderson, Chris |
| author_role | aut |
| author_sort | Anderson, Chris |
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| bvnumber | BV021700513 |
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| classification_rvk | QP 650 |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T15:17:08Z |
| indexdate | 2024-07-09T20:41:59Z |
| institution | BVB |
| isbn | 184413850X 9781844138500 |
| language | English |
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| spelling | Anderson, Chris Verfasser aut The long tail how endless choice is creating unlimited demand Chris Anderson 1. publ. London Random House Business Books 2006 XII, 238 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here. Internet marketing Market segmentation Marketing - Technological innovations Marketing Technological innovations Marktforschung (DE-588)4037630-8 gnd rswk-swf Nachfrage (DE-588)4041036-5 gnd rswk-swf Wirtschaftstheorie (DE-588)4079351-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Angebot (DE-588)4001997-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Marktforschung (DE-588)4037630-8 s DE-604 Angebot (DE-588)4001997-4 s Nachfrage (DE-588)4041036-5 s Wirtschaftstheorie (DE-588)4079351-5 s LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014914461&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Anderson, Chris The long tail how endless choice is creating unlimited demand Internet marketing Market segmentation Marketing - Technological innovations Marketing Technological innovations Marktforschung (DE-588)4037630-8 gnd Nachfrage (DE-588)4041036-5 gnd Wirtschaftstheorie (DE-588)4079351-5 gnd Online-Marketing (DE-588)7706419-7 gnd Angebot (DE-588)4001997-4 gnd |
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| title | The long tail how endless choice is creating unlimited demand |
| title_auth | The long tail how endless choice is creating unlimited demand |
| title_exact_search | The long tail how endless choice is creating unlimited demand |
| title_exact_search_txtP | The long tail how endless choice is creating unlimited demand |
| title_full | The long tail how endless choice is creating unlimited demand Chris Anderson |
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| title_full_unstemmed | The long tail how endless choice is creating unlimited demand Chris Anderson |
| title_short | The long tail |
| title_sort | the long tail how endless choice is creating unlimited demand |
| title_sub | how endless choice is creating unlimited demand |
| topic | Internet marketing Market segmentation Marketing - Technological innovations Marketing Technological innovations Marktforschung (DE-588)4037630-8 gnd Nachfrage (DE-588)4041036-5 gnd Wirtschaftstheorie (DE-588)4079351-5 gnd Online-Marketing (DE-588)7706419-7 gnd Angebot (DE-588)4001997-4 gnd |
| topic_facet | Internet marketing Market segmentation Marketing - Technological innovations Marketing Technological innovations Marktforschung Nachfrage Wirtschaftstheorie Online-Marketing Angebot |
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